THE ‘BEING FOUND ONLINE’ CONFERENCE 2014

[“Book 2 Places, Get 1 Free” – Thanks to sponsorship, this special ‘first come, first served’ subsidy is available for a limited period (as long as this message appears here) – See the ‘How To Book’ section below.]

ABOUT: USING ‘SEARCH ENGINE OPTIMISATION’ (SEO) & BETTER CONTENT TO BE MORE DISCOVERABLE (IN GOOGLE, BING ETC) BY PROSPECTIVE PUPILS/STUDENTS AND TO ACHIEVE HIGHER LEVELS OF ENGAGEMENT.
WHO WILL ATTEND: SCHOOLS, COLLEGES, UNIVERSITIES AND OTHER EDUCATION & TRAINING ORGANISATIONS CONCERNED WITH PUPIL/STUDENT RECRUITMENT.
CONFERENCE PROGRAMME: 5 KEYNOTE PRESENTATIONS AND A CHOICE OF 8 WORKSHOPS.
DATE: TUESDAY 11 MARCH 2014.
LOCATION: CENTRAL LONDON, UK.
LINKED EVENTS: ‘DIGITAL ADVERTISING’ CONFERENCE (Wednesday 12 March 2014) and ‘WINNING WEBSITES’ CONFERENCE (Thursday 13 March 2014).
BOOKING: BOOK HERE.

Did you miss our ‘Digital Knowhow’ Conference for Digital Education Marketing & Admissions in June 2013, featuring presentations from Google, Facebook, YouTube, Mumsnet, Hootsuite, The Student Room, BBC Worldwide etc? Please others from around the UK, Europe and worldwide for this new ‘Being Found Online’ Conference…

Scroll down this web page for detailed information about the Conference, or skip to particular information by clicking on the sub-heading of interest:

• Why Attend ‘Being Found Online’?

• Conference Programme

• Conference Location

• Conference Accommodation

• Who Should Attend?

• How To Book

• Other Conferences 2014

• Get In Touch

> WHY ATTEND THE ‘BEING FOUND ONLINE’ CONFERENCE?

THE PROBLEM: If your website does not rank in the top 10 search engine results for all the main search terms your target audience(s) are using… many prospective pupils/students will never even consider you.

Ranking well for some search terms but not others is not good enough.

Failure to rank highly for all major search terms related to the type and style of Education or Training you offer, your location, your facilities etc means lower enquiries and missed enrolments…

There are prospective pupils/students and key influencers (parents, guidance counsellors, agents etc) looking for you every day… they just don’t know it!

As a result they fail to find you because other education and/or training providers (your ‘competitors’) have a higher profile and greater authority against the search terms your target audiences are using.

THE SOLUTION: All those responsible for communications at your institution or organisation should learn how:

• to improve your search engine ranking and to raise your profile for maximum exposure to prospective pupils/students, parents and other key influencers;

• to engage and ‘convert’ prospective pupils/students, parents and other key influencers with better content.

By attending the 1 day ‘Being Found Online’ Conference they will do both!

But… incase you, your manager or senior leadership still need convincing this is a day you cannot miss, we hope the following will help…

11 REASONS TO ATTEND THE 2014 ‘BEING FOUND ONLINE’ CONFERENCE:

1) DISCOVERABILITY MATTERS – ‘Being Found Online’ is fundamental to your pupil/student recruitment and admissions. No institution or organisation can afford to ignore the growth of search engines and their influence on whether prospective pupils/students find them… or a competitor. Year-on-year search activity in the UK has increased by 18% since 2012, with 2.7 billion searches made in January 2013, over 400 million more visits than in January 2012.

2) KEEP LEARNING – Attending the Conference will benefit you and your institution whether you are new to SEO or experienced in the basic implementation of SEO good practice. Over the intensive day you will learn what you should be doing, how to do it, what works, what doesn’t work and provide you with an action plan to improve your ranking and visibility to prospective pupils/students in search engines and social media for long-term benefit.

3) UNDERSTAND HOW YOUR TARGET AUDIENCES SEARCH – The issue is not whether people who know you will find you by name but whether all those who don’t know you will find you when searching with non-specific key terms, for example type of institution or organisation, location, reputation, qualification, course length, subject area, extra-curricular interests, sports etc. By attending the Conference you will have learn how to identify the key terms and phrases that matter to your prospective pupils/students and therefore to you, and how to optimise for them to improve your ranking in search results.

4) THINK MOBILE – Mobile search has grown 500% in the past two years and 85% of UK mobile users seek local information on their smartphone, with 81% taking action using the local content. Whether your target audiences are searching for you internationally, regionally or locally, SEO matters… learn how to optimise your web presence for mobile search at ‘Being Found Online’.

5) SOCIAL IS INFLUENTIAL – It is clear that prospective pupils/students, parents and other influencers are increasingly searching for information through social media. In the 18-24 age group, 43% of those polled recently chose social media over search to find content online. As well as search engine optimisation, the Conference will explore how a presence on social media platforms can boost your ranking and explain how to optimise your social presence for discoverability and recommendation.

6) EVOLUTION – There are so many different tactics for driving traffic to a website, and Google and other search engines and social media platforms continuously evolve, placing greater emphasis on some factors, less on others and penalising attempts to ‘trick’ the search results. The Conference will explain which tactics are still relevant and how to implement them, from authority to relevancy, mega tags to content diversity, backlinking to authorship.

7) COPY WRITING SKILLS – It is likely neither you nor the majority of your colleagues have received any ‘copy writing’ training… nevermind training in creating search engine optimised content that also excites and engages the human visitor. The written word is all-powerful in the internet and social media era… with search, with headline writing, with producing engaging and informative status updates and tweets… learn tips and techniques from master practitioners by attending this Conference.

8) USING MULTIMEDIA & INFOGRAPHICS – As well as written content, multimedia can have a significant impact on how search engines classify your web presence and rank your institution or organisation against key search terms and phrases. Multimedia, infographics and other communication techniques can also enhance your content, help inform and engage target audiences more effectively, encourage sharing and recommendation and improve retention. By attending this year’s ‘Being Found Online’ Conference you will learn how to use multimedia more effectively for your marketing and admissions effort.

9) PROFESSIONAL DEVELOPMENT – No question, digital marketing is a growing force in pupil/student recruitment… it is time for your school, college or university to utilise it fully (and not to give up competitive advantage to others), and for you to develop your own skills, knowhow and strategic understanding in using online advertising… AND the integration of your online and offline marketing for best return.

10) NETWORKING – Meet other Education marketing and admissions professionals, senior management and leaders as well as digital marketing expert practitioners and suppliers for an intensive day of learning and networking at this Conference.

11) AFFORDABLE – This 1-day Conference has been priced to be as affordable as possible, with ‘Early Bird’ discounts (subject to availability) of up to £195 per person over the two days of Conference. Discounted B&B rates have also been negotiated with the Conference hotel if you require accommodation.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

> INVEST NOW FOR LONG-TERM RETURN – GOOD SEARCH RESULTS ARE VITAL TO YOUR SUCCESS!

Whatever you spend on advertising your institution or organisation… you are already missing out on prospective pupils/students who would have found you anyway… IF your web presence was better optimised.

It therefore makes sense for you and your colleagues to invest some time and effort now in making your institution or organisation as ‘discoverable’ as possible in a digital world where your target audiences, just like you, use online search and recommendation to find what they are looking for hour by hour, day by day.

By attending this 1 day specialist Conference focussing on ‘Search Engine Optimisation’ (SEO) & Content you will gain the essential insights and understanding you need, as well as practical tips and techniques, to make the necessary long-term, cost-effective investment in your marketing, boosting enquiries and enrolments.

“We see this as a vital area often over-looked and under-appreciated by many Schools, Colleges, Universities and other Education and Training organisations… while their competitors invest in the necessary knowhow and skills to achieve a higher profile (and therefore a much greater reach) in Google, Bing and other search engines, and in other channels and platforms.” Matthew D’Arcy, Conference Director (Click-Recruit-Enrol)

We have therefore developed this inexpensive, practical 1 day Conference programme packed with insights, tips and techniques to provide all those in Education & Training who are responsible for pupil/student recruitment and admissions with the knowhow they need to improve search engine ranking and ‘be found online’.

Book now to secure your place(s) and to benefit from the ‘Early Bird’ and ‘Multiple Booking’ discounts. (Please click on the following link to move to the ‘How To Book’ section of this web page.)

We look forward to confirming your booking(s) and to welcoming you to Central Hall Westminster in London on Tuesday 11 March 2014 for an intensive, productive day of learning and networking.

AND DON’T MISS THESE EITHER: Also consider attending the ‘Digital Advertising’ Conference taking place on Wednesday 12 March 2014 and the ‘Winning Websites’ Conference taking place on Thursday 13 March 2014.

Online advertising should be at the centre of any School, College or University’s marketing and admissions strategy… learn why and learn how at this conference and extend your understanding by attending one or both of the other conferences – you can book all conferences with the same booking form.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

> A WORD ABOUT OUR CONFERENCES…

We have developed this Conference based on our experience over the last 15 years providing digital education marketing and admissions services and training, and building on the recent success of our ‘Digital Knowhow’ Conference in June 2013 (featuring speakers from Google, Facebook, Mumsnet, Hootsuite, The Student Room, BBC Worldwide etc).

While ‘Digital Knowhow’ featured general presentations and information from the dominant search engines, networks and platforms, this Conference will address the need for specific, practical “how to” guides, advice and ideas with relevant examples and case studies… provided by experienced practitioners who understand the needs of the Education & Training sector.

We pay our speakers and workshop facilitators. We don’t rely on representatives from suppliers speaking on a “no fee” basis to use their presentation to sell their services.

We are as frustrated as you at the many conferences and other events we have paid to attend only to be subjected to one long sales pitch.

Suppliers have a vital role to play in pupil/student recruitment and admissions, but at our conferences they support the programme content as Sponsors & Exhibitors, rather than provide it. (Occasionally when suppliers are best placed to present on a particular topic, or their services or products are of special interest, we may invite them to speak but will ask them to refrain from selling.)

“We know your time and resources are scarce. Our mission is to give you the best “value for money” experience we can… with the emphasis on learning, networking and personal and professional development. When you get home from one of our conferences you should know more, understand more and be ready to achieve more.” Matthew D’Arcy, Conference Director (Click-Recruit-Enrol)

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> ‘BEING FOUND ONLINE’ CONFERENCE PROGRAMME

Please see below for Programme details for the ‘Being Found Online’ Conference taking place at the Central Hall Westminster in London UK on Tuesday 11 March 2014, organised by CLICK-RECRUIT-ENROL.

You are welcome to arrive any time from 0830 for registration. We suggest you arrive by 0915 to ensure you don’t miss the start of the event at 0930. Registration will remain open all day for late arrivals and you will be free to join the event at any time (people arriving late will be seated at the back of the room).

More detailed information on the speakers, keynotes and workshops (with the option to choose workshops) will be sent to all delegates when their place(s) are confirmed. We reserve the right to make any changes to the Conference Programme (including changes to the proposed presentations, speakers and schedule) should this be necessary or to the benefit of delegates.

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> CONFERENCE LOCATION AND ACCOMMODATION

The Conference is taking place at Central Hall Westminster in London, UK.

The venue is conveniently located in central London and is very easy to reach by road, rail and air.

Detailed information about the Conference venue location and options for accommodation are given on the following web pages:

• Conference Location

• Conference Accommodation

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> WHO SHOULD ATTEND?

Anyone working to promote education and training in the UK, Europe and/or worldwide, recruiting pupils/students of all ages (and targeting their parents, advisers, agents etc) should attend.

> WHO SHOULD ATTEND FROM EDUCATION AND TRAINING INSTITUTIONS & ORGANISATIONS?

The Conference will be of particular interest to anyone responsible for the recruitment and admission of pupils/students and the promotion of their institution (marketing and admissions), including those in roles related to:

• Leadership (Headteachers, Principals, CEOs, Senior Management, Governors),

• Marketing and Public Relations (Central and/or Departmental),

• Pupil and Student Recruitment,

• Admissions, Registration and Enrolment,

• International Pupil and Student Recruitment and/or Boarding/Residential,

• Institution Finance/Business Management, Development and Fundraising.

Colleagues may wish to attend together as a team “away-day” for review, reflection, learning and planning.

> WHICH EDUCATION AND TRAINING INSTITUTIONS & ORGANISATIONS SHOULD ATTEND?

The Conference will be relevant to all institutions and organisations targeting prospective pupils/students, including (but not limited to):

• Early Years (Pre-School) Nurseries, Kindergartens and Pre-Prep;

• Primary, Middle (Junior) and Preparatory Schools;

• Secondary and High Schools;

• Sixth Form Schools and Colleges;

• Colleges of Further Education (FE) and Higher Education (HE);

• Universities (Undergraduate, Postgraduate and Online);

• Online Learning;

• Language Schools & Colleges;

• Outdoor Education Centres;

• Adult Education Providers;

• Other organisations offering learning, training and development.

All educational institutions and organisations from the UK, Europe and further afield will benefit from attending, including:

State Maintained Schools, Private/Independent Day & Boarding Schools, International Schools, Nurseries & Kindergartens, Free Schools, Academies, Faith Schools, Home Schools, Online Schools & Colleges, Special Schools, Tutors, Sixth Form Schools & Colleges, Revision Colleges, Apprenticeship Schemes, Employment Training, Language Schools & Colleges, Universities (Undergraduate, Postgraduate and Online), Outdoor Education Centres etc.

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> HOW TO BOOK – BOOK HERE!

To book your place(s) please use the Conference booking form to book for up to 4 delegates at the same time. (To book for more than 4 delegates please complete the booking form for 4 delegates and then email us the details of the other delegates.)

> DELEGATE PRICE

The price per delegate per day (per Conference) includes:

• Access to the Conference and to the Exhibitors,
• All refreshments and lunch,
• Conference notes and materials,
• Speaker notes and videos,
• Post-Conference insights, news, information and more.

If you require accommodation please arrange it separately, for full details of accommodation options please see the web page: Conference Accommodation.

> 1 DAY CONFERENCE PRICE

• ‘EARLY BIRD’ DELEGATE PRICE PER PERSON FOR ONE DAY: £195 + Vat.
  Total ‘Early Bird’ price per delegate: £195 + £39 = £234 inc Vat.
  (This price is subject to availability and may be withdrawn at any time.)

• ‘BOOK 2 PLACES, GET 1 PLACE FREE’ – LIMITED AVAILABILITY – BOOK 2 PLACES AT THE EARLY BIRD RATE OF £195 + £39 Vat EACH, GET 1 EXTRA PLACE FREE = £468 inc Vat (Total For 3 x 1-Day Places).
  (This special subsidy is subject to availability and may be withdrawn at any time. Bookings must be in multiples of two to earn the 3rd free place. You are welcome to book as many places as you wish under this offer but all those attending must be from the same institution/organisation. The places are transferable (within the institution/organisation) up to 10 days before the Conference, if you are currently unsure who may attend.)

• ‘STANDARD DELEGATE PRICE’ PER PERSON FOR ONE DAY: £245 + Vat.
  Total standard price per delegate: £245 + £49 = £294 inc Vat.
  (This price will apply when the ‘Early Bird’ price is withdrawn.)

> BOOKING FOR 2 CONFERENCES?

The same pricing applies, just multiply it accordingly.

> BOOKING 1 PLACE FOR THE 3 CONFERENCES?

If you wish to book one place for all 3 Conferences, whether one member of staff attends all 3 days or different members of staff attend on different days, we are happy to give you a free place for the third day.

So if you book 1 place on all 3 Conferences (‘Being Found Online’ on Tuesday 11 March 2013, ‘Digital Advertising‘ on Wednesday 12 March 2014 and ‘Winning Websites‘ on Thursday 13 March 2014) we will only charge you for 2 of the 3 Conferences (see above), a total of £468 inc Vat for the 3 days.

The same savings apply for 2 or more staff booking to attend all 3 Conferences… please just multiply the cost accordingly – each pays for 2 Conferences and receives a free place on the third Conference.

Simply complete the booking form stating your preferred payment method and we will send an invoice and confirm the amount due.

(Please click on the following link to read about the Conference booking terms and conditions.

> PAYMENT METHODS

Having received your booking we will send you an invoice confirming the total price to be paid and giving instructions on how to make your payment depending on the your preferred payment method:

• Bank Transfer (BACS) or International Priority Wire/Bank Transfer – on receipt of your completed booking form we will send you the bank details and instructions you need to make your payment. To book your place(s) and request instructions on making payment please click here.

• Credit or Debit card – we are able to accept payments by Credit or Debit card. You do not have to be a member of, or join, PayPal to pay by Credit/Debit card; also, the booking charge will appear on your statement in the name of ‘OMTAC Ltd’. (Please note: there is an additional charge of 4% for this method of payment to cover the PayPal Merchant Services charge we incur in processing your payment.) To book your place(s) and request instructions on making payment please click here.

• PayPal – if you have a PayPal account you are welcome to pay by sending your payment via PayPal’s own system for sending money. To book your place(s) and request instructions on making payment please click here.

• Cheque – we prefer payment by Bank Transfer, Credit/Debit card or PayPal as Cheques are being phased out, however we appreciate some institutions still pay by this method. To book your place(s) and request instructions on making payment please click here.

Thank you.

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> ANY QUESTIONS?

If you have any questions about booking your place(s) or problems completing the booking form please don’t hesitate to Contact Us.

The Digital Marketing & Admissions Conferences 2014 are unmissable one-day and two-day learning and networking events in London UK, organised by CLICK-RECRUIT-ENROL, a trading name for OMTAC Ltd.

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> ALL CONFERENCES 2014

[DON’T MISS THIS: Please bring our DIGITAL ALUMNI RELATIONS & FUNDRAISING 2 Day Conference (Wednesday 20 May to Thursday 21 May 2014) to the attention of those in your institutions/organisation responsible for Alumni Relations, Development & Fundraising in your institution/organisation. Click on the link for full details: DIGITAL ALUMNI RELATIONS 2 Day Conference.]

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> GET IN TOUCH

We would like to hear from you on any topic, with any question or comment.

Please use our Contact Us page to tell us about any ideas, issues, difficulties or challenges you face.

The Digital Marketing & Admissions Conferences 2014 are unmissable one-day and two-day learning and networking events in London UK, organised by CLICK-RECRUIT-ENROL, a trading name for OMTAC Ltd.

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