‘Digital Advertising’ Conference
THE ‘DIGITAL ADVERTISING’ CONFERENCE 2014
[“Book 2 Places, Get 1 Free” – Thanks to sponsorship, this special ‘first come, first served’ subsidy is available for a limited period (as long as this message appears here) – See the ‘How To Book’ section below.]
ABOUT: EXPLOITING ‘PAID SEARCH’, DISPLAY & SOCIAL MEDIA ONLINE ADVERTISING FOR MAXIMUM ENQUIRIES (AND ENROLMENTS) BY PROSPECTIVE PUPILS/STUDENTS.
WHO WILL ATTEND: SCHOOLS, COLLEGES, UNIVERSITIES AND OTHER EDUCATION & TRAINING ORGANISATIONS CONCERNED WITH PUPIL/STUDENT RECRUITMENT.
CONFERENCE PROGRAMME: 5 KEYNOTE PRESENTATIONS AND A CHOICE OF 8 WORKSHOPS.
DATE: WEDNESDAY 12 MARCH 2014.
LOCATION: CENTRAL LONDON, UK.
LINKED EVENTS: ‘BEING FOUND ONLINE’ CONFERENCE (Tuesday 11 March 2014) and ‘WINNING WEBSITES’ CONFERENCE (Thursday 13 March 2014).
BOOKING: BOOK HERE.
Did you miss our ‘Digital Knowhow’ Conference for Digital Education Marketing & Admissions in June 2013, featuring presentations from Google, Facebook, YouTube, Mumsnet, Hootsuite, The Student Room, BBC Worldwide etc? Please others from around the UK, Europe and worldwide for this new ‘Digital Advertising’ Conference…
Scroll down this web page for detailed information about the Conference, or skip to particular information by clicking on the sub-heading of interest:
> WHY ATTEND THE ‘DIGITAL ADVERTISING’ CONFERENCE?
THE PROBLEM: Most pupil/student recruitment advertising is “hit or miss” and ‘unaccountable’… newspapers, magazines, directories, guides, posters… outdoor, indoor… radio and even TV… we’re often unsure what really works best but “we’ve always done it” or “we want to be where our competitors are” or (frankly) we sometimes say “yes” to persistent media sales people!
‘Traditional’ advertising is often poorly targeted, impersonal, passive, quickly redundant and difficult to track and analyse. It can lack reach, may have limited viral impact, is often unresponsive, inflexible and expensive.
Meantime the habits of our target audiences are changing rapidly. When they need information they no longer turn to paper directories and guides but to search engines, the Internet, friends and family via social media and online peer recommendation and review. They share online, they comment, they “like”.
Possibly you already have a well-managed, engaging and informative ‘mobile-ready’ website and you may be using a number of social media channels and platforms… but if your web presence is not ranking highly in search engines then prospective pupils/students may never discover your institution or organisation.
THE SOLUTION: Digital advertising has numerous benefits over traditional advertising… so why aren’t you doing more of it? Possibly because you are not sure what to do, where to do it or how to do it.
The benefits of switching your traditional advertising spend to online advertising may include:
- More Precise Targeting – by predicting the search habits of your target audiences (the platforms, relevant keywords and phrases they use) and/or by identifying their habits, preferences, interests, connections and demographics you can place your advertising infront of prospective pupils/students at the right time, in the right context.
Wider coverage – online advertising enables you to target your prospective pupils/students from your internet-enabled device anywhere, at any time. You can create and place advertising locally, regionally, nationally and internationally efficiently, cost-effectively and without needing media buyers or agencies.
- Responsive – online advertising can include response functionality, prompting and enabling engagement.
- Affordable – you spend as much or as little as you wish, you turn it on or off as you need to, you pay for results.
- Trackable & Measurable – digital advertising comes with instantaneous tracking and analytics hard-wired. You can measure your ‘Return on Investment’ easily and accurately, responding and adapting accordingly.
- Immediate – online advertising is fast!
- Greater Audience Engagement – online advertising is customisable, it can be timely, it may feature multimedia, it can generate peer ‘pressure’ and recommendation, it may have a viral impact.
Whether you are new to online advertising or already allocating resources to it but want to increase your return on investment and explore new opportunities… don’t miss the ‘Digital Advertising’ Conference… we have designed it for you!
But… incase you, your manager or senior leadership still need convincing this is a day you cannot miss, we hope the following will help…
11 REASONS TO ATTEND THE 2014 ‘DIGITAL ADVERTISING’ CONFERENCE:
1) REACH – Digital can give you unprecedented reach… up to 95% of your future pupils/students, their parents and other key influencers are online, the majority daily. This year 36 million adults (73%) in the UK accessed the Internet every day, 20 million more than in 2006. Internationally the use of the Internet by your target audiences is no less impressive.
2) MOBILE – With the massive growth in mobile usage your audiences are no longer restricted to desktops and laptops, attending this Conference will help you engage them credibly on mobile devices too. (Access to the Internet using a mobile phone more than doubled in the UK between 2010 and 2013, from 24% to 53% and is even more rapid abroad, especially in countries where there is no fixed line or cable infrastructure.)
3) FREQUENCY – How often do your target audiences read a newspaper or magazine, and how often do they return to it? The time has come to embrace digital advertising, this Conference will show you how. (Almost half of the 33 million current UK Internet users use social networks on a daily basis, half of UK adults now use Facebook and Twitter.)
4) SEARCH DOMINATES – The great majority of your prospective pupils/students will use search engines like Google, YouTube, Bing, Yahoo etc to search for information, services and products today… more than once. The chances are you will too. At this Conference you will learn the latest best practice for using search advertising.
5) IMMEDIACY – Attending this Conference will show you how you can place your online advertising and have it it appear in-front of your target audiences within hours, possibly minutes… and then switch it off again as soon as you have attracted the prospective pupils/students you need to meet your goals.
6) COST EFFECTIVE – Traditional education advertising is expensive, poorly targeted and “hit and miss”. Attending this Conference will help you understand how online advertising can stretch your budget, with payment by results… or, if you are already doing it, how to increase responses still further and improve ‘conversion’ rates for an even better return on investment.
7) MEASURABLE – Unlike offline advertising, online advertising provides many opportunities for measuring the response and behaviour of your prospective pupils/students, their parents and other key influencers to your marketing and admissions activities, at this Conference you will learn which strategies work, how to analyse and measure your investment and how to refine your digital marketing even further.
8) PROFESSIONAL DEVELOPMENT – No question, digital marketing is a growing force in pupil/student recruitment… it is time for your school, college or university to utilise it fully (and not to give up competitive advantage to others), and for you to develop your own skills, knowhow and strategic understanding in using online advertising… AND the integration of your online and offline marketing for best return.
9) NETWORKING – Meet other Education marketing and admissions professionals, senior management and leaders as well as digital marketing expert practitioners and suppliers for an intensive day of learning and networking at this Conference.
10) TAKE CONTROL – Instead of having to take calls from numerous media sales people, and co-ordinating advertising placement across different publications etc, with online advertising you can plan, implement and manage your advertising easily in-house day to day. Alternatively you can work with a supplier to help you deliver your digital marketing. Find out how at this Conference.
11) AFFORDABLE – This 1-day Conference has been priced to be as affordable as possible, with ‘Early Bird’ discounts (subject to availability) of up to £195 per person. Discounted B&B rates have also been negotiated with the Conference hotel if you require accommodation.
READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.
> DIGITAL IS THE FUTURE OF ADVERTISING – DON’T ALLOW YOUR COMPETITORS A HEADSTART!
There is a wealth of opportunity for you to promote your institution or organisation using online advertising.
While traditional offline advertising is often expensive and unreliable, online advertising is often precise, low cost and effective, driving your target audiences to your web presence.
By attending this 1 day specialist Conference focussing on digital advertising you will gain the essential insights and understanding you need, as well as practical tips and techniques, to dramatically increase the number of enquiries and registrations you achieve, with total control and accountability.
“No question… any School, College, University or other learning or training organisation that is not exploring how online advertising can help with their pupil/student recruitment risks squandering scarce resources on ineffective traditional advertising and will soon lose ground to competitors who make online advertising work for them. Digital advertising delivers results…” Matthew D’Arcy, Conference Director (Click-Recruit-Enrol)
We have therefore developed this inexpensive, practical 1 day Conference programme packed with insights, tips and techniques to provide all those in Education & Training who are responsible for pupil/student recruitment and admissions with the knowhow they need to attract the pupils/students (and key influencers) necessary to meet and exceed their enrolment goals.
Book now to secure your place(s) and to benefit from the ‘Early Bird’ and ‘Multiple Booking’ discounts. (Please click on the following link to move to the ‘How To Book’ section of this web page.)
We look forward to confirming your booking(s) and to welcoming you to Central Hall Westminster in London on Wednesday 12 March 2014 for an intensive, productive day of learning and networking.
AND DON’T MISS THESE EITHER: Also consider attending the ‘Being Found Online’ Conference taking place on Tuesday 11 March 2014 and the ‘Winning Websites’ Conference taking place on Thursday 13 March 2014.
Better Content and ‘Search Engine Optimisation’ (SEO) should be at the centre of any School, College or University’s marketing and admissions strategy… learn why and learn how at this conference and extend your understanding by attending one or both of the other conferences – you can book all conferences with the same booking form.
READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.
> A WORD ABOUT OUR CONFERENCES…
We have developed this conference based on our experience over the last 15 years providing digital education marketing and admissions services and training, and building on the recent success of our ‘Digital Knowhow’ Conference in June 2013 (featuring speakers from Google, Facebook, Mumsnet, Hootsuite, The Student Room, BBC Worldwide etc).
While ‘Digital Knowhow’ featured general presentations and information from the dominant search engines, networks and platforms, this Conference will address the need for specific, practical “how to” guides, advice and ideas with relevant examples and case studies… provided by experienced practitioners who understand the needs of the Education & Training sector.
We pay our speakers and workshop facilitators. We don’t rely on representatives from suppliers speaking on a “no fee” basis to use their presentation to sell their services.
We are as frustrated as you at the many conferences and other events we have paid to attend only to be subjected to one long sales pitch.
Suppliers have a vital role to play in pupil/student recruitment and admissions, but at our conferences they support the programme content as Sponsors & Exhibitors, rather than provide it. (Occasionally when suppliers are best placed to present on a particular topic, or their services or products are of special interest, we may invite them to speak but will ask them to refrain from selling.)
“We know your time and resources are scarce. Our mission is to give you the best “value for money” experience we can… with the emphasis on learning, networking and personal and professional development. When you get home from one of our conferences you should know more, understand more and be ready to achieve more.” Matthew D’Arcy, Conference Director (Click-Recruit-Enrol)
READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.
> ‘DIGITAL ADVERTISING’ CONFERENCE PROGRAMME
Please see below for Programme details for the ‘Digital Advertising’ Conference taking place at the Central Hall Westminster in London UK on Wednesday 12 March 2014, organised by CLICK-RECRUIT-ENROL.
You are welcome to arrive any time from 0830 for registration. We suggest you arrive by 0915 to ensure you don’t miss the start of the event at 0930. Registration will remain open all day for late arrivals and you will be free to join the event at any time (people arriving late will be seated at the back of the room).
| TIME | SESSIONS | |
| 0800-0930 | Registration, Refreshments, Networking & Exhibitors | |
| 0930-1100 | WELCOME & KEYNOTE PRESENTATIONS | |
| Keynote: THE A-Z OF ONLINE ADVERTISING – Where to focus your advertising spend online. | ||
| Keynote: DISPLAY ADVERTISING – Developing and implementing an effective display advertising campaign. | ||
| Keynote: PAID SEARCH – Using Online advertising to target prospective pupils/students via Google, Bing and other search engines. | ||
| 1100-1130 | Refreshments, Networking & Exhibitors | |
| 1130-1300 | WORKSHOPS | |
| 1130-1215 | Workshops – Session 1: ‘FOCUS ON PAID SEARCH & DISPLAY': A1) INTRODUCTION TO ADVERTISING WITH GOOGLE, YOUTUBE & BING A2) ADVANCED ADVERTISING WITH GOOGLE, YOUTUBE & BING A3) PLANNING AN EFFECTIVE ONLINE ADVERTISING CAMPAIGN A4) RE-MARKETING & OTHER CONVERSION TIPS |
|
| 1215-1300 | Workshops – Session 2: ‘FOCUS ON PAID SEARCH & DISPLAY': B1) INTRODUCTION TO ADVERTISING WITH GOOGLE, YOUTUBE & BING B2) ADVANCED ADVERTISING WITH GOOGLE, YOUTUBE & BING B3) PLANNING AN EFFECTIVE ONLINE ADVERTISING CAMPAIGN B4) RE-MARKETING & OTHER CONVERSION TIPS |
|
| 1300-1400 | Lunch, Networking & Exhibitors | |
| 1400-1430 | KEYNOTE PRESENTATION | |
| Keynote: SOCIAL MEDIA ADVERTISING – The challenges of social targeting by interest, association and demographics and how to overcome them. | ||
| 1430-1515 | WORKSHOPS | |
| Workshops – Session 3: ‘SOCIAL MEDIA ADVERTISING': C1) INTRODUCTION TO FACEBOOK & LINKEDIN ADVERTISING C2) ADVANCED FACEBOOK & LINKEDIN ADVERTISING C3) ALTERNATIVE ADVERTISING PLATFORMS (TWITTER, PINTEREST, INSTAGRAM ETC) C4) MEASURING THE RETURN FROM ONLINE ADVERTISING |
||
| 1515-1545 | Refreshments, Networking & Exhibitors | |
| 1545-1630 | WORKSHOPS | |
| Workshops – Session 3: ‘SOCIAL MEDIA ADVERTISING': D1) INTRODUCTION TO FACEBOOK & LINKEDIN ADVERTISING D2) ADVANCED FACEBOOK & LINKEDIN ADVERTISING D3) ALTERNATIVE ADVERTISING PLATFORMS (TWITTER, PINTEREST, INSTAGRAM ETC) D4) MEASURING THE RETURN FROM ONLINE ADVERTISING |
||
| 1630-1700 | KEYNOTE PRESENTATION | |
| Keynote: WHAT TO DO NEXT – A template ‘6 month action plan’ for best results. | ||
| 1700 | CONFERENCE ENDS | |
More detailed information on the speakers, keynotes and workshops (with the option to choose workshops) will be sent to all delegates when their place(s) are confirmed. We reserve the right to make any changes to the Conference Programme (including changes to the proposed presentations, speakers and schedule) should this be necessary or to the benefit of delegates.
> CONFERENCE LOCATION AND ACCOMMODATION
The Conference is taking place at Central Hall Westminster in London, UK.
The venue is conveniently located in central London and is very easy to reach by road, rail and air.
Detailed information about the Conference venue location and options for accommodation are given on the following web pages:
> WHO SHOULD ATTEND?
Anyone working to promote education and training in the UK, Europe and/or worldwide, recruiting pupils/students of all ages (and targeting their parents, advisers, agents etc) should attend.
> WHO SHOULD ATTEND FROM EDUCATION AND TRAINING INSTITUTIONS & ORGANISATIONS?
The Conference will be of particular interest to anyone responsible for the recruitment and admission of pupils/students and the promotion of their institution (marketing and admissions), including those in roles related to:
- Leadership (Headteachers, Principals, CEOs, Senior Management, Governors),
Marketing and Public Relations (Central and/or Departmental),
- Pupil and Student Recruitment,
- Admissions, Registration and Enrolment,
- International Pupil and Student Recruitment and/or Boarding/Residential,
- Institution Finance/Business Management, Development and Fundraising.
Colleagues may wish to attend together as a team “away-day” for review, reflection, learning and planning.
> WHICH EDUCATION AND TRAINING INSTITUTIONS & ORGANISATIONS SHOULD ATTEND?
The Conference will be relevant to all institutions and organisations targeting prospective pupils/students, including (but not limited to):
- Early Years (Pre-School) Nurseries, Kindergartens and Pre-Prep;
- Primary, Middle (Junior) and Preparatory Schools;
- Secondary and High Schools;
Sixth Form Schools and Colleges;
- Colleges of Further Education (FE) and Higher Education (HE);
- Universities (Undergraduate, Postgraduate and Online);
- Online Learning;
- Language Schools & Colleges;
- Outdoor Education Centres;
- Adult Education Providers;
- Other organisations offering learning, training and development.
All educational institutions and organisations from the UK, Europe and further afield will benefit from attending, including:
State Maintained Schools, Private/Independent Day & Boarding Schools, International Schools, Nurseries & Kindergartens, Free Schools, Academies, Faith Schools, Home Schools, Online Schools & Colleges, Special Schools, Tutors, Sixth Form Schools & Colleges, Revision Colleges, Apprenticeship Schemes, Employment Training, Language Schools & Colleges, Universities (Undergraduate, Postgraduate and Online), Outdoor Education Centres etc.
> HOW TO BOOK – BOOK HERE!
To book your place(s) please use the Conference booking form to book for up to 4 delegates at the same time. (To book for more than 4 delegates please complete the booking form for 4 delegates and then email us the details of the other delegates.)
> DELEGATE PRICE
The price per delegate per day (per Conference) includes:
- Access to the Conference and to the Exhibitors,
- All refreshments and lunch,
- Conference notes and materials,
- Speaker notes and videos,
- Post-Conference insights, news, information and more.
If you require accommodation please arrange it separately, for full details of accommodation options please see the web page: Conference Accommodation.
> 1 DAY CONFERENCE PRICE
- ‘EARLY BIRD’ DELEGATE PRICE PER PERSON FOR ONE DAY: £195 + Vat.
Total ‘Early Bird’ price per delegate: £195 + £39 = £234 inc Vat.
(This price is subject to availability and may be withdrawn at any time.)
- ‘BOOK 2 PLACES, GET 1 PLACE FREE’ – LIMITED AVAILABILITY – BOOK 2 PLACES AT THE EARLY BIRD RATE OF £195 + £39 Vat EACH, GET 1 EXTRA PLACE FREE = £468 inc Vat (Total For 3 x 1-Day Places).
(This special subsidy is subject to availability and may be withdrawn at any time. Bookings must be in multiples of two to earn the 3rd free place. You are welcome to book as many places as you wish under this offer but all those attending must be from the same institution/organisation. The places are transferable (within the institution/organisation) up to 10 days before the Conference, if you are currently unsure who may attend.)
- ‘STANDARD DELEGATE PRICE’ PER PERSON FOR ONE DAY: £245 + Vat.
Total standard price per delegate: £245 + £49 = £294 inc Vat.
(This price will apply when the ‘Early Bird’ price is withdrawn.)
> BOOKING FOR 2 CONFERENCES?
The same pricing applies, just multiply it accordingly.
> BOOKING 1 PLACE FOR THE 3 CONFERENCES?
If you wish to book one place for all 3 Conferences, whether one member of staff attends all 3 days or different members of staff attend on different days, we are happy to give you a free place for the third day.
So if you book 1 place on all 3 Conferences (‘Being Found Online‘ on Tuesday 11 March 2013, ‘Digital Advertising’ on Wednesday 12 March 2014 and ‘Winning Websites‘ on Thursday 13 March 2014) we will only charge you for 2 of the 3 Conferences (see above), a total of £468 inc Vat for the 3 days.
The same savings apply for 2 or more staff booking to attend all 3 Conferences… please just multiply the cost accordingly – each pays for 2 Conferences and receives a free place on the third Conference.
Simply complete the booking form stating your preferred payment method and we will send an invoice and confirm the amount due.
(Please click on the following link to read about the Conference booking terms and conditions.
> PAYMENT METHODS
Having received your booking we will send you an invoice confirming the total price to be paid and giving instructions on how to make your payment depending on the your preferred payment method:
- Bank Transfer (BACS) or International Priority Wire/Bank Transfer – on receipt of your completed booking form we will send you the bank details and instructions you need to make your payment. To book your place(s) and request instructions on making payment please click here.
- Credit or Debit card – we are able to accept payments by Credit or Debit card. You do not have to be a member of, or join, PayPal to pay by Credit/Debit card; also, the booking charge will appear on your statement in the name of ‘OMTAC Ltd’. (Please note: there is an additional charge of 4% for this method of payment to cover the PayPal Merchant Services charge we incur in processing your payment.) To book your place(s) and request instructions on making payment please click here.
- PayPal – if you have a PayPal account you are welcome to pay by sending your payment via PayPal’s own system for sending money. To book your place(s) and request instructions on making payment please click here.
- Cheque – we prefer payment by Bank Transfer, Credit/Debit card or PayPal as Cheques are being phased out, however we appreciate some institutions still pay by this method. To book your place(s) and request instructions on making payment please click here.
Thank you.
> ANY QUESTIONS?
If you have any questions about booking your place(s) or problems completing the booking form please don’t hesitate to Contact Us.
The Digital Marketing & Admissions Conferences 2014 are unmissable one-day and two-day learning and networking events in London UK, organised by CLICK-RECRUIT-ENROL, a trading name for OMTAC Ltd.
> ALL CONFERENCES 2014
| DATE | CONFERENCE |
| Tuesday 11 March 2014 | ‘BEING FOUND ONLINE’ 1 Day Conference (SEO & Content) *Linked Event* [more] |
| Wednesday 12 March 2014 | ‘DIGITAL ADVERTISING’ 1 Day Conference (‘Paid Search’ & Display) *Linked Event* [more] |
| Thursday 13 March 2014 | ‘WINNING WEBSITES’ 1 Day Conference (Refreshing & Redeveloping Websites) *Linked Event* [more] |
| Wednesday 4 June 2014 | ‘THINKING MOBILE’ 1 Day Conference (The Future is Mobile) *Linked Event* [more] |
| Thursday 5 June 2014 | ‘GO SOCIAL’ 1 Day Conference (Social Media & Blogging) *Linked Event* [more] |
| Friday 6 June 2014 | ‘DIGITAL REPUTATION CRISIS’ 1 Day Seminar (Digital Reputation & Crisis Management) *Linked Event* [more] |
| Tuesday 20 May – Wednesday 21 May 2014 | ‘DIGITAL ALUMNI RELATIONS & FUNDRAISING’ 2 Day Conference [more] |
| Date To Be Confirmed | ‘SELLING ONLINE LEARNING’ 1 Day Conference (Digital Marketing for Online Learning) [more] |
| Date To Be Confirmed | ‘USING MULTIMEDIA’ 1 Day Conference (Multimedia For Engagement & Conversion) *Linked Event* [more] |
| Date To Be Confirmed | ‘USING ANALYTICS’ 1 Day Conference (Measuring & Analysing) *Linked Event* [more] |
| Date To Be Confirmed | ‘DIGITAL ADMISSIONS’ 1 Day Conference (Effective Admissions Management) [more] |
[DON’T MISS THIS: Please bring our DIGITAL ALUMNI RELATIONS & FUNDRAISING 2 Day Conference (Wednesday 20 May to Thursday 21 May 2014) to the attention of those in your institutions/organisation responsible for Alumni Relations, Development & Fundraising in your institution/organisation. Click on the link for full details: DIGITAL ALUMNI RELATIONS 2 Day Conference.]
> GET IN TOUCH
We would like to hear from you on any topic, with any question or comment.
Please use our Contact Us page to tell us about any ideas, issues, difficulties or challenges you face.
The Digital Marketing & Admissions Conferences 2014 are unmissable one-day and two-day learning and networking events in London UK, organised by CLICK-RECRUIT-ENROL, a trading name for OMTAC Ltd.
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