THE DIGITAL TOOL BOX 2015 CONFERENCE FOR EDUCATION & TRAINING PROVIDERS

> WISH YOU WERE HERE… DON’T MISS THIS UNIQUE EVENT!

This year’s ‘Digital Tool Box’ Conference will take place on Monday 19 October 2015 in the seaside city of Brighton & Hove UK.

The accompanying Masterclass Workshop series will also take place in Brighton on Tuesday 20 October 2015, please scroll down this page for the list of workshops and to book. (You can book the Conference and workshops separately.)

Learn from expert digital marketeers and communicators and meet colleagues from other Nurseries, Schools, Colleges and Universities at the annual ‘Digital Tool Box 2015′ Conference about online products and services relevant to education marketing, admissions and communications.

*EARLY BIRD BOOKING OFFERS* – There are currently two special ‘early bird’ booking offers saving you £60-£140 or more per place booked for the Conference. (These offers are subject to availability and will end when places are sold or on Monday 12 October 2015, whichever is sooner.)

The Digital Tool Box 2015 Conference has been organised to give you a huge amount of insight and practical advice to take back to your institution/organisation to implement over the next academic year.

Also consider attending the optional Post-Conference Workshops on Tuesday 20 October 2015 for in-depth training in specific topics, from SEO to Email, Online Advertising to Mobile Apps, Social Media and Multimedia to Analytics.

Digital Tool Box 2015 will address the most important questions you and your colleagues should be asking:

• Which digital tools, platforms and networks are we currently using for attracting and engaging our pupils/students, parents, key influencers, alumnae and wider community… and why?

• Which should we be using in 2015-2016 to improve pupil/student recruitment, retention, communications, fundraising and development?

For insights, understanding and practical solutions book your places now for Brighton this October…

> DO BETTER ONLINE IN 2015-2016…

No guff, no waffle… by attending this inexpensive one day event you and your colleagues will gain relevant information, skills and tips that will make a real difference to what you do online (and how you do it) over the next academic year.

This Conference provides an affordable, cost-effective ‘one-stop-shop’ or ‘tool box’ for the Education sector, giving you the chance to learn which digital marketing, admissions and communication tools to choose and how to use them, presented in plain language with comparisons and examples by expert practitioners, covering key applications, topics and themes like:

…from CRM to website CMS and functionality, content creation, curation and distribution, news and blogging… from online surveys, polls and data capture to online payments and event booking… from social media and multimedia to reputation management… from search engine optimisation to online advertising… from email to mobile to analytics and reporting and beyond.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

> QUICKLINKS…

Please scroll down this web page or skip to particular information by clicking on the sub-heading of interest:

• Why Attend The Digital Tool Box 2015 Conference?

• Conference Programme

• Conference Speakers

• (Optional) Post-Conference Workshops

• Conference Location

• Conference Accommodation

• Who Should Attend The Conference & Post-Conference Workshops

• How To Book

“…an essential one-day conference for anyone responsible for communications, marketing, admissions and development for Nurseries, Schools & Academies, Colleges, Universities, Online Learning, Language Colleges, Summer Camps & Schools, Outdoor Education Centres, Adult Education etc…”

*EARLY BIRD BOOKING OFFERS* – There are currently two special ‘early bird’ booking offers saving you £60-£140 or more per place booked for the Conference. (These offers are subject to availability and will end when places are sold or on Monday 12 October 2015, whichever is sooner.)

> WHY ATTEND THE DIGITAL TOOL BOX 2015 CONFERENCE FOR EDUCATION?

No question, the pressure is on you and your colleagues:

• to successfully use digital tools, platforms and networks to attract, inform and ‘convert’ prospective pupils/students and parents, key influencers and others;

• to continue to engage pupils/students and their parents as they join the institution and wider community;

• to keep them connected and involved after they graduate.

Choosing and implementing the right digital tool, at the right price, for each aspect of your pupil/student recruitment, admissions and communications is difficult.

By attending this Conference you will learn tips and solutions from expert practitioners – to increase your return on investment and improve reach, engagement and conversion.

The Conference programme will comprise 8+ keynote presentations and a choice of 15+ breakout sessions (mini-workshops and user groups).

Topics covered over a busy day of presentations, workshops and user-groups will include (as much as possible in the time available):

• Customer Relationship Management & Management Information Systems;

• Websites – Development, Content Management Systems (CMS), User Experience, Functionality, Surveys & Forms, Liking & Sharing etc;

• Transactions & Events – Online Payments, Event Management;

• Multimedia – Images, Audio, Video;

• Search Engine Optimisation (SEO);

• Social Media – Platforms & Networks, Integration, Management;

• Email Service Providers & Platforms;

• Mobile Websites & App Development;

• Online Advertising – Paid Search, Display, Re-marketing & Re-advertising etc;

• Online Reputation Management – Brand & buzz monitoring etc;

• Web & Social Analytics – Reporting, Conversion Tracking, Attribution etc.

No Nursery, School, College or University should miss this opportunity to review the digital tools, platforms and networks currently being used, to consider alternatives and to identify new one ones that will benefit their community.

We look forward to confirming your booking(s) and to welcoming you to the Hilton Brighton Metropole Hotel for practical, relevant learning and networking. Book now to secure your place(s) and to benefit from the ‘Early Bird’ and ‘Multiple Booking’ discounts.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

POST-CONFERENCE WORKSHOPS: As well as attending the Digital Tool Box 2015 Conference (or as an alternative to it) why not stay a day longer and attend one or more of the inexpensive 3 hour workshops taking place at the Conference venue (Hilton Brighton Metropole Hotel UK) on Tuesday 20 October 2015? The ‘Early Bird’ discounted cost is just £95 + Vat per person per workshop.

The 3 hour Post-Conference Workshops are an opportunity to gain a fuller understanding of key tools in areas of particular interest, with the help of experienced practitioners and experts. Scroll down this page for details.

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> THE DIGITAL TOOL BOX 2015 CONFERENCE PROGRAMME – CHARTWELL SUITE, HILTON BRIGHTON

The Digital Tool Box 2015 Conference will take place from 0915 to 1645 on Monday 19 October 2015 at the Hilton Brighton Metropole Hotel UK in the Chartwell Suite, 6th Floor.

We suggest you aim to arrive by 0845 to ensure you don’t miss the start of the Conference at 0915.

Registration will remain open all day for late arrivals and you will be free to join the event at any time (people arriving late will be seated at the back of the room).

We reserve the right to make any changes to the Conference Programme (including changes to the proposed presentations, speakers and schedule) should this be necessary.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> CONFERENCE SPEAKERS

We are pleased to have secured the services of a number of experienced practitioners as our speakers and trainers for this year’s Digital Tool Box 2015 Conference and the Post-Conference Workshops.

Passionate about what they do and well known in their sectors, they are keen to share their insights with you (including latest developments and tips), advising on how you can use digital tools, platforms and networks to improve your marketing, admissions and communications. They include:

• Clive Andrews, Social Media Consultant

• Laura Bevans, Events Manager, Wired Sussex

• Liz Boardman, Email Marketing Producer, The Goodwood Estate

• James Hartt, Freelance Developer

• Matthew D’Arcy, Managing Director, Click-Recruit-Enrol (OMTAC)

• Andrew Hancox, Technology Consultant

• Julian Erbsloeh, Head of Insight, Fresh Egg

• Chris McCormick, Social Media Consultant

• Alick Mighall, Managing Director, Miggle

• Dan O’Driscoll, Project Manager, Singularity

• David Rosam, Head of SEO Copywriting, Web Positioning Centre

• Claire Wass, Marketing Manager, Downside School

That’s not all!

We continue to add more speakers to ensure everyone attending the Conference and Post-Conference Workshops benefits from the latest insight, advice and tips – watch this space for updates on those speaking and training in Brighton at this year’s unmissable event!

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> POST-CONFERENCE WORKSHOPS ON TUESDAY 20 OCTOBER 2015

As well as attending the Digital Tool Box 2015 Conference (or as an alternative to it) why not arrive the day before, on Tuesday 20 October 2015, to attend one or more of the inexpensive 3 hour Post-Conference Workshops also taking place at the Hilton Brighton Metropole Hotel? The ‘Early Bird’ discounted cost is just £95 + Vat per person.

The 3 hour Post-Conference Workshops are an opportunity to gain a fuller understanding of specific tools (and associated ideas and strategy) with training and guidance provided by experienced practitioners and experts.

(If you are attending the main Conference we recommend choosing Post-Conference Workshops on topics or themes of particular interest to you now, giving you more time the next day, during the main Conference, to attend afternoon breakout sessions on other tools, platforms and networks.)

These inexpensive Post-Conference Workshops will be practical, with relevant examples, advice and tips you can take away and implement at your institution.

POST-CONFERENCE MORNING WORKSHOPS (1030-1330) on Tuesday 20 October 2015

Choose from:

• SEARCH ENGINE OPTIMISATION (SEO) – Introductory/Intermediate level, a step-by-step guide to implementing SEO techniques to improve your search engine ranking and ensure your Institution is discoverable.

• BETTER EMAIL MARKETING & COMMUNICATIONS – Introductory level, how to develop an email marketing strategy and tips and techniques for using Email Service Providers (ESPs), with a focus on Mailchimp.

• USING MOBILE APPS – A guide to commissioning and tips on developing Mobile Apps.

• GOOGLE ANALYTICS 101 – Introductory level, an explanation of the features offered by Google Analytics for tracking your online activity and tips on how to track and report on your ‘return on investment’.

POST-CONFERENCE AFTERNOON WORKSHOPS (1430-1730) on Tuesday 20 October 2015

Choose from:

• BETTER FACEBOOK, TWITTER AND LINKEDIN – Intermediate/Advanced level, for those with experience in using the platforms… learn some advanced techniques for using and measuring your Social Media, for advertising with the platforms and for developing and implementing your Social Media strategy.

• ONLINE ADVERTISING DELIVERS – Introductory/Intermediate level, how to use online advertising as a cost-effective, accountable, results-driven marketing activity providing a much better return than offline/traditional print advertising, focusing on Google AdWords, Facebook and LinkedIn (and covering the use of ‘re-marketing’ and ‘re-advertising’).

• WINNING EMAIL MARKETING CAMPAIGNS – Intermediate/Advanced level, a step-by-step guide to creating and implementing an effective email marketing campaign and getting results!

The ‘Early Bird’ discounted cost for attending each workshop is just £95 (+ £19 Vat) per person.

Lunch is free for those attending two consecutive workshops in the morning and afternoon. (Delegates attending one workshop are welcome to order the 2-course lunch if they wish, the additional cost is £15 (+ £3 Vat) per person.)

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> CONFERENCE LOCATION

The Digital Tool Box 2015 Conference is taking place at the Hilton Brighton Metropole Hotel UK:

Hilton Brighton Metropole Hotel
Kings Road
Brighton
BN1 2FU
United Kingdom
(Tel: +44 (0) 1273 775432)

(Click here for directions to the Hilton Brighton Metropole Hotel.)

The seafront Hilton Brighton Metropole Hotel is conveniently located in the lively seaside city of Brighton & Hove (just 5-10 minutes by taxi or 15 minutes walk from Brighton Railway Station), overlooking Brighton’s stunning beach and just minutes from Brighton’s shops, bars and restaurants and attractions. (If driving to Brighton there is parking available at an extra cost at the hotel and nearby car parks.)

> TRAVELLING TO BRIGHTON…

Brighton is very easy to reach by road, rail and air:

BY ROAD: Brighton is well-connected by road to the rest of the UK via the M23 and A27, and to the Continent via ferry crossings at Newhaven, Dover, Portsmouth, Southampton and Harwich, and by the Eurotunnel at Folkestone. When you arrive at the Hilton car park (at the back of the hotel) please take a ticket – you can then pay at the Hotel Reception desk to validate your ticket when leaving at the end of the day. The cost is £4 for the first hour and £3 every hour thereafter, alternatively the 24hr rate is £20. (Please note there are other public town centre car parks in the area but charges vary.)

BY RAIL: Brighton Railway Station is easy to reach by rail with fast direct train services from London, Gatwick Airport and along the South coast. There is also a direct rail link from Brighton Railway Station to Ashford International Railway Station to connect with the Eurostar service to the rest of Europe. You can walk from the station to the hotel, it takes about 15 minutes. Alternatively you can take a taxi from the station, the cost is about £5 and it takes about 5 minutes.

BY AIR: Brighton is well served by nearby Gatwick Airport (30 minutes by rail, 45 minutes by car). The other London airports are well connected to Brighton by road and rail, including London Heathrow Airport (120 minutes by rail, 90 minutes by car), London City Airport (120 minutes by rail, 110 minutes by car), London Stansted Airport (170 minutes by rail, 140 minutes by car), London Luton Airport (140 minutes by rail, 120 minutes by car).

(The travel times are approximate and will depend on traffic, engineering works etc. Please ensure you check travel times and routes before travelling, helpful websites may include: www.nationalrail.co.uk, www.thetrainline.com, www.google.co.uk/maps, www.rac.co.uk/route-planner, www.theaa.com/route-planner etc.)

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> CONFERENCE ACCOMMODATION

If you require accommodation in Brighton there are many options, from B&B and self-catering through to luxury boutique hotels and international hotels.

We have negotiated special discounted accommodation rates for delegates wishing to stay at the Hilton Brighton Metropole Hotel but this must be booked using our official Conference online booking form and not direct with the hotel or any third party service. Our special delegate rate for Dinner, Bed & Breakfast (ensuite single occupancy) is just £120 + Vat per night.

Located on Brighton beach, the Hilton Brighton Metropole Hotel boasts views along Kings Road with easy access to all that the vibrant city has to offer. Ensuite guest rooms have amenities such as flat-screen TVs, giving the familiar comforts of home.

The hotel has a fully equipped fitness centre and indoor swimming pool, and offers an on-site spa and hairdresser.

The hotel’s Waterhouse Bar & Terrace provides a comfortable venue for meeting or relaxing, and as well as the main hotel restaurant the hotel’s new Salt Room restaurant serves as an urban dining retreat with covered terrace seating and uninterrupted ocean views.

If you wish to book for Dinner, Bed & Breakfast (ensuite single occupancy) at the Hilton Brighton Metropole Hotel at the special delegate rate of £144 per night (£120 + £24 Vat) for one or more nights between Sunday 18 October 2015 and Wednesday 21 October 2015 please complete the relevant options when you book your delegate place(s) using our official Conference online booking form.

If you want double occupancy please book single occupancy first and then email us to arrange double occupancy.

Alternatively if you are not yet certain you want double occupancy you may book single occupancy now and then email us in due course to adjust your booking. (But please note double occupancy is subject to availability and an extra charge will be payable per night.)

(Please note, the special Conference delegate accommodation rates are ONLY available by booking and paying through CLICK-RECRUIT-ENROL (OMTAC Ltd); if you wish to stay at the Hilton Brighton Metropole Hotel for one or more nights between Sunday 18 October 2015 and Wednesday 21 October 2015 do not book your accommodation direct with the hotel as you will not receive the delegate discount.)

ALTERNATIVE ACCOMMODATION OPTIONS: Please search online for alternative hotel options in the Brighton & Hove area, helpful websites may include: www.visitbrighton.com, www.laterooms.com, www.hotels.com, www.expedia.com, www.bookings.com, www.trivago.co.uk, www.tripadvisor.co.uk, www.airbnb.co.uk.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> WHO SHOULD ATTEND?

Anyone working to promote education and training in the UK, Europe and/or worldwide, recruiting pupils/students of all ages (and targeting their parents, advisers, agents etc) should attend.

The Conference will be of particular interest to anyone responsible for the recruitment and admission of pupils/students and the promotion of their institution (marketing and admissions), including those in roles related to:

• Leadership (Headteachers, Principals, CEOs, Senior Management, Governors),

• Marketing and Public Relations (Central and/or Departmental),

• Pupil and Student Recruitment,

• Admissions, Registration and Enrolment,

• International Pupil and Student Recruitment and/or Boarding/Residential,

• Institution Finance/Business Management, Development and Fundraising.

Colleagues may wish to attend together as a team “away-day” for review, reflection, learning and planning.

> WHICH EDUCATION AND TRAINING INSTITUTIONS & ORGANISATIONS SHOULD ATTEND?

The Conference will be relevant to all institutions and organisations targeting prospective pupils/students, including (but not limited to):

• Early Years (Pre-School) Nurseries, Kindergartens and Pre-Prep;

• Primary, Middle (Junior) and Preparatory Schools;

• Secondary and High Schools;

• Sixth Form Schools and Colleges;

• Colleges of Further Education (FE) and Higher Education (HE);

• Universities (Undergraduate, Postgraduate and Online);

• Online Learning;

• Language Schools & Colleges;

• Outdoor Education Centres;

• Adult Education Providers;

• Other organisations offering learning, training and development.

All educational institutions and organisations from the UK, Europe and further afield will benefit from attending, including:

State Maintained Schools, Private/Independent Day & Boarding Schools, International Schools, Nurseries & Kindergartens, Free Schools, Academies, Faith Schools, Home Schools, Online Schools & Colleges, Special Schools, Tutors, Sixth Form Schools & Colleges, Revision Colleges, Apprenticeship Schemes, Employment Training, Language Schools & Colleges, Universities (Undergraduate, Postgraduate and Online), Outdoor Education Centres etc.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> HOW TO BOOK – BOOK HERE!

To book your place(s) please click on the relevant link below, depending on your preferred method of payment.

You can pay for as many places (in whatever combination) you like in one transaction and you can use the online booking form to book for up to 4 delegates at the same time.

To book for more than 4 delegates please simply re-use the booking form after submitting it successfully the first time, adding the additional delegates on the subsequent form(s).

> BOOKING AND PAYING BY CREDIT/DEBIT CARD OR PAYPAL:

STEP 1 – PAY: First, please click here to pay using the Conference Credit/Debit card and PayPal payment page.

STEP 2 – SEND DELEGATE DETAILS: Then, having made your payment, please click here to complete the online booking form to submit delegate details and contact information.

> BOOKING AND PAYING BY BACS OR INTERNATIONAL PRIORITY WIRE TRANSFER:

SEND DELEGATE DETAILS: Please click here to complete the online booking form to submit delegate details and contact information, we will then send you instructions for paying by BACS (Bank Transfer) or International Priority Wire Transfer.

DELEGATE PRICES

> DIGITAL TOOL BOX 2015 – CONFERENCE PRICE (19 October 2015)

COST FOR 1 DELEGATE ONLY:

‘EARLY BIRD’ DISCOUNTED DELEGATE PRICE FOR FIRST DELEGATE ATTENDING CONFERENCE: £195 + £39 Vat = £234 inc Vat per person. (This price will apply per place when the ‘Early Bird’ price is withdrawn.).

‘STANDARD DELEGATE PRICE’ PER PERSON FOR CONFERENCE: £245 + £49 Vat = £294 inc Vat. (This price will apply per place when the ‘Early Bird’ price is withdrawn.)

COST FOR ADDITIONAL DELEGATES:

If you are booking for 2 or more delegates the cost will be £234 inc Vat for the first person (see above) and just £150 for each additional person:

‘EARLY BIRD’ DISCOUNTED DELEGATE PRICE FOR ADDITIONAL DELEGATES ATTENDING THE CONFERENCE FROM THE SAME INSTITUTION: £125 + £25 Vat = £150 inc Vat per person. (This price will apply per place when the ‘Early Bird’ price is withdrawn.).

‘STANDARD DELEGATE PRICE’ PER PERSON FOR CONFERENCE: £245 + £49 Vat = £294 inc Vat. (This price will apply per place when the ‘Early Bird’ price is withdrawn.)

> ACCOMMODATION AT THE HILTON BRIGHTON METROPOLE HOTEL

• DINNER, BED & BREAKFAST ENSUITE ROOM (Single Occupancy) PER NIGHT: £120 + £24 Vat = £144 inc Vat.

(Conference accommodation at this special delegate rate can only be booked direct with Click-Recruit-Enrol (OMTAC Ltd) for one or more nights from Sunday 18 October 2015 to Tuesday 20 October 2015 (check-out on Wednesday 21 October 2015). If you require accommodation at the Hilton Brighton Metropole Hotel outside these dates please contact the hotel direct.)

> POST-CONFERENCE WORKSHOP & LUNCH PRICES (20 October 2015)

• ‘EARLY BIRD’ DELEGATE PRICE PER PERSON FOR EACH 3 HOUR WORKSHOP: £95 + £19 Vat = £114 inc Vat.
  (This price is subject to availability and may be withdrawn at any time.)

• LUNCH PRICE* PER PERSON: £15 + £3 Vat = £18 inc Vat.
  (*Lunch is included/free for anyone booking to attend two consecutive workshops in the morning and afternoon.)

• ‘STANDARD DELEGATE PRICE’ PER PERSON FOR EACH 3 HOUR WORKSHOP: £145 + £29 Vat = £174 inc Vat.
  (This price will apply when the ‘Early Bird’ price is withdrawn.)

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> A WORD ABOUT OUR CONFERENCES…

We have developed the Digital Tool Box 2015 Conference based on our experience over the last 17 years providing digital education marketing and admissions services and training, and building on the success of our ‘Digital Knowhow’ Conference series (featuring speakers from Google, Facebook, Mumsnet, Hootsuite, The Student Room, BBC Worldwide etc) and our Seminars and Workshops held each year around Europe and the Middle East.

“We know your time and resources are scarce. Our mission is to give you the best “value for money” experience we can… with the emphasis on learning, networking and personal and professional development. When you get home from one of our Conferences you should know more, understand more and be ready to achieve more.” Matthew D’Arcy, Conference Director (Click-Recruit-Enrol)

While ‘Digital Knowhow’ featured general presentations and information from the dominant search engines, networks and platforms, the Digital Tool Box 2015 Conference will address the need for specific, practical “how to” guides, advice and ideas on key tools, platforms and networks… with relevant examples and case studies… provided by experienced practitioners who understand the needs of the Education & Training sector.

Please note… we don’t rely on representatives from suppliers speaking on a “no fee” basis to use their presentation to sell their services. (We are as frustrated as you at the many Conferences and other events we have paid to attend only to be subjected to one long sales pitch.) For that reason we pay our speakers and workshop facilitators.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

> ANY QUESTIONS?

If you have any questions about booking your place(s) or problems completing the booking form please don’t hesitate to email us.

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