‘Great Content’ and ‘Top Ranking SEO’ – Conferences 2016

‘GREAT CONTENT’ AND ‘TOP RANKING SEO’ CONFERENCES

“…essential conferences for anyone responsible for communications, marketing, admissions, development, fundraising and alumni relations for Nurseries, Schools & Academies, Colleges, Universities, Online Learning, Language Colleges, Summer Camps & Schools, Outdoor Education Centres, Adult Education etc.”

*SUPER EARLY BIRD BOOKING OFFER* – there are a small number of ‘super early bird discounts’ available for those booking now, saving up to £100 or more per place. Subject to availability, bookings must be received by Friday 8 January 2016. Click here if you are ready to book.


> DISCOVERABILITY & EFFECTIVE CONTENT MATTER TO YOU… EVERY HOUR, EVERY DAY

People are searching online right now for a Nursery, School, College or University like yours… for what you offer… but are they finding you? (Or your competitors?)

And what is their experience when they do find you and visit your web presence?

Online content and search results are vitally important to successful pupil/student recruitment, admissions and enrolment…

Click_Recruit_Enrol_Digital_Knowhow_Delegates_2013_v2_00000585>> Is your web content great?

  • Is your online content current, informative, consistent, representative… is it engaging, ‘sticky’, personalised, appropriate?
  • Does the tone and style of your web content fully reflect your Nursery, School, College or University?
  • Would a more intuitive format for your content, attuned to the needs of your visitors and better designed for the devices they use to access the web, result in a higher response and ‘conversion’ rate?

>> How highly does your institution/organisation rank in search engines, in social networks, on channels and platforms? Are you widely mentioned and recommended online?

  • Are you ‘winning’ with Google, Bing & Yahoo and other search engines?
  • Are you frustrated that your competitors are more discoverable than you… for the type, choice and style of education you offer and to the audiences you want to reach?

  • Will prospective pupils/students, parents and key influencers find you when searching online… if they don’t know you?

> TWO DAYS, TWO CONFERENCES – INVEST NOW FOR LONG-TERM RETURN

Learn from experts how to create great content and to achieve top ranking at two 1-day conferences in March 2016 at the Conference Centre, RAF Museum in London UK:

  • ‘Great Content’ 1-day conference on Monday 7 March 2016
  • ‘Top Ranking SEO’ 1-day conference on Tuesday 8 March 2016

You and/or your colleagues are welcome to attend either conference or both, learning from expert digital marketeers and communicators and meeting colleagues from other education, learning and training institutions and organisations.

*SUPER EARLY BIRD BOOKING OFFER* – there are a small number of ‘super early bird discounts’ available for those booking now, saving up to £100 or more per place. Subject to availability, bookings must be received by Friday 8 January 2016. Click here if you are ready to book.

> QUICKLINKS…

Please scroll down this web page or skip to particular information by clicking on the sub-heading of interest:

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> WHY ATTEND?

Take time out of your busy schedule to pause, reflect and learn… attending these inexpensive 1-day conferences delivered by industry experts will give you and your colleagues relevant information, skills and tips that will make a real difference to what you do online (and how you do it) over the next academic year, and the success you achieve.

Click_Recruit_Enrol_Digital_Knowhow_Delegates_Raja_2013_v2_00000450With digital becoming the ‘mainframe’ of every Education marketing, admissions and communications strategy it is essential we review what we are doing, benchmark, implement best practice and constantly refresh our online presence… especially if we want:

  • to stand out in a crowded digital world,
  • to exploit the massive growth in the use of mobile devices and communications,
  • to beat our competitors in search engine ranking,
  • to avoid Google penalties for misuse etc etc.

Whatever you currently spend on advertising your institution/organisation it is highly likely you are already missing out on prospective pupils/students, their parents and key influencers who would have found you without the advertising spend IF your web presence was better optimised. And what about when they do find you? How well does your online content serve them and you?

These two 1-day conferences will address the most important questions you and your colleagues should be asking:

Digital_Tool_Box_Laura_Bevans_01_19_October_2015_cropped_300_195>> How to ensure your digital content is effective…

  • …in presenting (and representing) your institution online to your target audiences?
  • …at exciting, informing and engaging those target audiences?
  • …in achieving your ‘conversion’ goals (such as open day attendance, prospective requests, admissions enquiries and registrations, enrolments, improved communications with your community etc)?
  • …at encouraging sharing, peer recommendation, contributors and endorsements etc?

>> How to ensure your institution is found by your target audiences, such as prospective pupil/students, prospective parents, key influencers, alumnae and other members of your community… locally, nationally and internationally?

Investing time and effort now in making your content as engaging and discoverable as possible makes total sense in a digital world where your target audiences, just like you, use online search and recommendation to find what they are looking for hour by hour, day by day.

Click_Recruit_Enrol_Digital_Knowhow_Delegates_Harry_2013_v2_00000417We see this as a vital area often over-looked and under-appreciated by many Nurseries, Schools, Colleges, Universities and other Education and Training organisations…

You have probably had little training in copy writing and content production and curation for the web and yet it is probably one of your main responsibilities…

Meantime competitors are investing in the necessary knowhow and skills to achieve a higher profile (and therefore a much greater reach) in Google, Bing and other search engines, and across networks, channels and platforms.

We have therefore developed these inexpensive, practical 1-day conferences (packed with insights, tips and techniques and practical solutions) to help you be found online and to improve your online presence. Book your places now for London!

*SUPER EARLY BIRD BOOKING OFFER* – there are a small number of ‘super early bird discounts’ available for those booking now, saving up to £100 or more per place. Subject to availability, bookings must be received by Friday 8 January 2016. Click here if you are ready to book.

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> WHO SHOULD ATTEND?

Anyone working to promote education and training in the UK, Europe and/or worldwide, recruiting pupils/students of all ages (and targeting their parents, advisers, agents etc) should attend.

These two 1-day conferences will be of particular interest to anyone responsible for promoting their institution (marketing and communications) and the recruitment and admission of pupils/students, including those in roles related to:

OMTAC_CRE_Conference_Matthew_DArcy_IMG_8176

  • Leadership (Headteachers, Principals, CEOs, Senior Management, Governors),
  • Marketing and Public Relations (Central and/or Departmental),
  • Pupil and Student Recruitment,
  • Admissions, Registration and Enrolment,
  • International Pupil and Student Recruitment and/or Boarding/Residential,
  • Alumni Relations and Development,
  • Institution Finance/Business Management, Development and Fundraising.

Colleagues may wish to attend together as a team “away-day” for review, reflection, learning and planning.

> WHICH EDUCATION AND TRAINING INSTITUTIONS & ORGANISATIONS SHOULD ATTEND?

The ‘Great Content’ and ‘Top Ranking SEO’ conferences will be relevant to all institutions and organisations targeting prospective pupils/students, including (but not limited to):

  • Early Years (Pre-School) Nurseries, Kindergartens and Pre-Prep;

Digital_Tool_Box_Clive_Andrews_Workshop_01_19_October_2015_cropped_300_195

  • Primary, Middle (Junior) and Preparatory Schools;
  • Secondary and High Schools;
  • Sixth Form Schools and Colleges;
  • Colleges of Further Education (FE) and Higher Education (HE);
  • Universities (Undergraduate, Postgraduate and Online);
  • Online Learning;
  • Language Schools & Colleges;
  • Outdoor Education Centres;
  • Adult Education Providers;
  • Other organisations offering learning, training and development.

All educational institutions and organisations from the UK, Europe and further afield will benefit from attending, including:

State Maintained Schools, Private/Independent Day & Boarding Schools, International Schools, Nurseries & Kindergartens, Free Schools, Academies, Faith Schools, Home Schools, Online Schools & Colleges, Special Schools, Tutors, Sixth Form Schools & Colleges, Revision Colleges, Apprenticeship Schemes, Employment Training, Language Schools & Colleges, Universities (Undergraduate, Postgraduate and Online), Outdoor Education Centres etc.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> WHO ARE THE EXPERT SPEAKERS?

Digital_Tool_Box_Julian_Erbsloeh_Workshop_07_19_October_2015_cropped_300_195We are pleased to have secured the services of a number of experienced practitioners as our expert speakers for the ‘Great Content’ and ‘Top Ranking SEO’ 1-day conferences.

Passionate about what they do and well known in their sectors, they are keen to share their insights with you (including latest developments and tips), advising on how you can create great content and make your institution/organisation more discoverable, improving your marketing, admissions and communications.

We continue to add more speakers to ensure everyone attending the Conferences will benefit from the latest insight, advice and tips – watch this space for new additions! (But book now, places are limited!) The speakers already participating include:

  • Clive Andrews, Social Media Consultant

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  • Laura Crimmons, Social and PR Manager, Branded3
  • Luke Hay, User Experience (UX) & Analytics Consultant
  • Stephen Kenwright, Head of Search, Branded3
  • Rebecca Lee, Digital PR Specialist, Dynamo PR
  • Stacey MacNaught, Search Director, Tecmark


READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> ‘GREAT CONTENT’ 1-DAY CONFERENCE

[BOOKING FORM] [PAY ONLINE]

> FORMAT

1-day Conference with expert speakers giving keynote presentations and breakout sessions, and networking opportunities with fellow practitioners.

> WHAT WILL YOU LEARN?

Content is crucial to the success of any website… for winning, retaining and ‘converting’ visitors. First impressions matter, but it is the content of a website that will engage your target audiences, prompt enquiry and keep them coming back for more.

Digital_Tool_Box_Adam_Tinworth_11_19_October_2015_cropped_300_195Advertising is expensive and driving traffic to your website is just half the battle. What happens when they get there? Do they bounce away? Exiting your site within seconds?

Curating original, informative, relevant, topical and varied content… that answers the needs of your target audiences …that is formatted correctly for devices, for platforms, for sharing… that reflects your institution/organisation in tone and style… requires significant investment but the rewards are substantial.

What does it take:

  • to capture the attention of your visitors?
  • to convince visitors to invest time in learning more about you?
  • to excite visitors about your Nursery, School, College or University enough to connect with you, to enquire, to enrol?

Over this 1-day conference our expert speakers will share insights, best practice, tips and techniques addressing a range of key topics, themes and questions, including:

Click_Recruit_Enrol_Digital_Knowhow_Delegates_Raja_2013_v2_00000479

  • How to identify and meet the needs of your target audiences.
  • The best ways to generate new content from different contributors.
  • Copy writing for the web.
  • How to utilise analytics and other digital tools for content generation.
  • What can be learned from competitors and from best practice in other sectors?
  • What role does social media play?
  • How can you ensure and maintain quality and consistency?
  • How can you disseminate your content, grow your online authority and develop authoritative links?
  • How should you develop your Content Marketing strategy for long-term benefit?

(If you have any questions or want more detailed information on any aspect of the programme please email us.)

> THE ‘GREAT CONTENT’ CONFERENCE PROGRAMME

The ‘Great Content’ for Education Conference will take place from 0915 to 1700 on Monday 7 March 2016 at the RAF Museum in London, in the Lecture Theatre and Dermot Boyle Wing.

We suggest you aim to arrive at 0845 to ensure you don’t miss the start of the conference at 0915.

Registration will remain open all day for late arrivals and you will be free to join the event at any time (people arriving late will be seated at the back of the room).

TIME SESSIONS
0800-0915 Registration, Refreshments & Networking
0915-1115 WELCOME
KEYNOTE PRESENTATIONS
FOR NURSERIES, SCHOOLS, COLLEGES & UNIVERSITIES
  • Understanding Your Audiences & Leveraging Your Content To Meet Their Needs
  • Mastering The Art Of ‘Evergreen’ Content Marketing With Experimentation
  • Mining Analytics & Reverse Engineering For Content Ideas
  • Content Optimisation & ‘Conversion’ – Creating Emotional Content That Nurtures Relationships, Generates Enquiries & Strengthens Your Education Brand
Panel Discussion: Q&A – An opportunity to question the expert speakers.
1115-1145 Refreshments & Networking
1145-1300 BREAKOUT SESSIONS
1145-1220 Breakout Session 1: Choose from 4 topics.
1220-1300 Breakout Session 2: Choose from 4 topics.
1300-1345 Lunch & Networking
1345-1530 KEYNOTE PRESENTATIONS FOR NURSERIES, SCHOOLS, COLLEGES & UNIVERSITIES
  • Creating Buzzable, Shareable, Viral Content
  • Copywriting Best Practice – The Golden Rules
  • Making Blogging Work For You – Top Tips
  • Creating An Effective Content Marketing Strategy – Streamlining & Managing The Content Creation Process
Panel Discussion: Q&A – An opportunity to question the expert speakers.
1530-1550 Refreshments & Networking
1550-1700 BREAKOUT SESSIONS
1550-1625 Breakout Session 3: Choose from 4 topics.
1625-1700 Breakout Session 4: Choose from 4 topics.
1700 CONFERENCE ENDS

The keynote presentations and breakout sessions will be practical, with relevant examples, advice and tips you can take away and implement at your institution.

Additional information on the speakers, keynotes and breakout sessions (with the option to choose the breakout sessions you wish to attend) will be sent to all delegates when their place(s) are confirmed. We reserve the right to make any changes to the Conference Programme (including changes to the proposed presentations, speakers and schedule) should this be necessary or for the benefit of delegates.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> ‘TOP RANKING SEO’ 1-DAY CONFERENCE

[BOOKING FORM] [PAY ONLINE]

> FORMAT

1-day Conference with expert speakers giving keynote presentations and breakout sessions, and networking opportunities with fellow practitioners.

> WHAT WILL YOU LEARN?

THE PROBLEM:

If your website does not rank in the top 10 search engine results for all the main search terms your target audience(s) are using… many prospective pupils/students, prospective parents and key influencers will never find you… and never even consider you.

Digital_Tool_Box_Claire_Wass_11_19_October_2015_cropped_300_195There are potential students and key influencers (parents, guidance counsellors, agents etc) looking for you every day… they just don’t know it!

As a result they fail to find you because other education and/or training providers (your ‘competitors’) have a higher profile and greater authority against the search terms your target audiences are using.

Ranking well for some search terms but not others is not good enough.

Failure to rank highly for all major search terms related to the type and style of Education or Training you offer, your location, your facilities etc means lower enquiries and missed enrolments…

THE SOLUTION:

All those responsible for communications at your institution or organisation should learn how to improve your search engine ranking and to raise your institution/organisation’s profile for maximum exposure to prospective pupils/students, prospective parents and other key influencers.

But… incase you, your manager or senior leadership still need convincing this is a day you cannot miss, we hope the following will help:

1) DISCOVERABILITY COMES FIRST – being found online is fundamental to your pupil/student recruitment and admissions. With billions of online searches in the UK each month (never mind internationally) no institution or organisation can afford to ignore the growth of search engines and their influence… where do you turn when you want information?

Digital_Tool_Box_Andrew_Hancox_16_19_October_2015_cropped_300_1952) UNDERSTAND HOW YOUR TARGET AUDIENCES SEARCH – the issue is not whether people who know you will find you by name but whether all those who don’t know you will find you when searching with non-specific key terms.

3) THINK MOBILE, THINK LOCAL – mobile search has grown massively with almost all mobile users seeking local information on their smartphone. Whether your target audiences are searching for you internationally, regionally or locally, SEO matters.

4) LEARN TO EXTEND YOUR REACH (REGIONALLY, NATIONALLY AND INTERNATIONALLY) – learn the techniques Search Engine Optimisation professionals use to ensure website content is found by audiences further afield – whether you are concerned with prospective pupils/students and their parents moving into the area, key influencers advising them, or those looking for residential/boarding or international student educational opportunities.

5) BENEFIT FROM CONTINUOUS LEARNING – attending this Conference will benefit your own professional development and your institution, whether you are new to SEO or experienced in the basic implementation of SEO good practice. Over the intensive day you will learn what you should be doing, how to do it, what works and what doesn’t work for long-term benefit, as well as meeting other Education marketing, admissions and communications practitioners for networking and bench marking.

(If you have any questions or want more detailed information on any aspect of the programme please email us.)

> THE ‘TOP RANKING SEO’ CONFERENCE PROGRAMME

The ‘Top Ranking SEO’ for Education Conference will take place from 0915 to 1700 on Tuesday 8 March 2016 at the RAF Museum in London, in the Lecture Theatre and Dermot Boyle Wing.

We suggest you aim to arrive at 0845 to ensure you don’t miss the start of the conference at 0915.

Registration will remain open all day for late arrivals and you will be free to join the event at any time (people arriving late will be seated at the back of the room).

TIME SESSIONS
0800-0915 Registration, Refreshments & Networking
0915-1115 WELCOME
KEYNOTE PRESENTATIONS
FOR NURSERIES, SCHOOLS, COLLEGES & UNIVERSITIES
  • Building Useful Audience Personas to Guide Your Digital UX Strategy
  • Leveraging Local Search – Using Your Strategic Assets
  • International SEO – Global Search Engines & Tactics, Site Structures, Technical Considerations, Cultural Usability & Conversion
  • How Link Building Gets You Found
Panel Discussion: Q&A – An opportunity to question the expert speakers.
1115-1145 Refreshments & Networking
1145-1300 BREAKOUT SESSIONS
1145-1220 Breakout Session 1: Choose from 4 topics.
1220-1300 Breakout Session 2: Choose from 4 topics.
1300-1345 Lunch & Networking
1345-1530 KEYNOTE PRESENTATIONS FOR NURSERIES, SCHOOLS, COLLEGES & UNIVERSITIES
  • Why Emotion Matters For Effective SEO
  • Technical Gottas and Gotchas
  • Your Content Is Great – Now What?! Bringing It All Together
  • A Supercharged Approach To PR SEO Success
Panel Discussion: Q&A – An opportunity to question the expert speakers.
1530-1550 Refreshments & Networking
1550-1700 BREAKOUT SESSIONS
1550-1625 Breakout Session 3: Choose from 4 topics.
1625-1700 Breakout Session 4: Choose from 4 topics.
1700 CONFERENCE ENDS

The keynote presentations and breakout sessions will be practical, with relevant examples, advice and tips you can take away and implement at your institution.

Additional information on the speakers, keynotes and breakout sessions (with the option to choose the breakout sessions you wish to attend) will be sent to all delegates when their place(s) are confirmed. We reserve the right to make any changes to the Conference Programme (including changes to the proposed presentations, speakers and schedule) should this be necessary or for the benefit of delegates.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> CONFERENCE LOCATION

Great_Content_Top_Ranking_SEO_Conferences_March_2015_RAF_Museum_Milestones_cropped_300_195Please click on the following links for detailed information about the Conference venue location and accommodation options:

Our venue for this event is the Conference Centre at the RAF Museum London UK:

Conference Centre, RAF Museum London
Grahame Park Way
London
NW9 5LL
United Kingdom

Great_Content_Top_Ranking_SEO_Conferences_March_2015_RAF_Museum_Lecture_Theatre_cropped_300_195(If you are using a SatNav to navigate please click on the link for travel instructions.)

The venue is conveniently located in London and is easy to reach by road, rail and air… just 10 minutes from Junction 4 of the M1 (parking is free), 30 minutes from Central London by Underground and within 35 miles or less of four major London airports.

There are many hotel accommodation options near the Conference Centre and in Central London to suit all budgets and requirements. You should have no problem finding suitable accommodation whether booking now or even a few days before the Conference(s).

Please click on the link for full details.

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> HOW TO BOOKBOOK HERE!

To book your place(s) please click on the relevant link below, depending on your preferred method of payment.

You can pay for as many places (in whatever combination) you like in one transaction and you can use the online booking form to book for up to 4 delegates at the same time.

To book for more than 4 delegates please simply re-use the booking form after submitting it successfully the first time, adding the additional delegates on the subsequent form(s).

> BOOKING AND PAYING BY CREDIT/DEBIT CARD OR PAYPAL

STEP 1 – PAY: First, please click here to pay using the Credit/Debit card and PayPal payment page.

STEP 2 – SEND DELEGATE DETAILS: Then, having made your payment, please click here to complete the online booking form to submit delegate details and contact information.

Once we have processed your booking we will send a payment receipt and confirmation of your booking and place(s). This may take up to 48 hours.

> BOOKING AND PAYING BY BACS OR INTERNATIONAL PRIORITY WIRE TRANSFER

Digital_Tool_Box_General_10_19_October_2015_cropped_300_195STEP 1 – SEND DELEGATE DETAILS: Please click here to complete the online booking form to submit delegate details and contact information. Please confirm on the booking form that you wish to pay by BACS (Bank Transfer) or International Priority Wire Transfer.

STEP 2 – MAKE YOUR BACS/WIRE TRANSFER: On receipt of your booking form we will email you an invoice with BACS/Wire Transfer payment details. Please kindly reply to confirm receipt and then process the payment to finalise your booking.

Once we have received your payment by BACS (Bank Transfer) or International Priority Wire Transfer we will confirm your booking and place(s).

> DELEGATE PRICES – BOOKING FOR ONE 1-DAY CONFERENCE

Please note: all prices include access to Conference materials/presenter’s slides etc, refreshments, lunch and parking (if required).

> ‘SUPER EARLY BIRD’ DISCOUNTED DELEGATE PRICE FOR ONE PLACE AT ONE CONFERENCE (special price subject to availability.):

£195 + £39 Vat = £234 inc Vat per person

> PREVIOUS DELEGATE? Have you attended a previous Click-Recruit-Enrol or Click-Engage-Alumni Conference or Training Seminar/Workshop? Previous delegates benefit from a further £25 discount on the ‘Super Early Bird’ discounted price per day. ‘PREVIOUS DELEGATE’ PRICE: £175 + £35 Vat = £210 inc Vat per person.

[‘STANDARD DELEGATE PRICE’ FOR ONE PLACE AT ONE CONFERENCE: £295 + £59 Vat = £354 inc Vat. (This price will apply per place when the ‘Early Bird’ price is withdrawn.)]

> DELEGATE PRICES – TWO DAY PASS FOR BOTH 1-DAY CONFERENCES

Please note: this special rate for both days may be shared between two colleagues from the same institution, with each attending one day. Al prices include access to Conference materials/presenter’s slides etc, refreshments, lunch and parking (if required).

> ‘SUPER EARLY BIRD’ DISCOUNTED DELEGATE PRICE FOR ONE PLACE AT EACH CONFERENCE (special price subject to availability.):

£350 + £70 Vat = £420 inc Vat per person

> PREVIOUS DELEGATE? Have you attended a previous Click-Recruit-Enrol or Click-Engage-Alumni Conference or Training Seminar/Workshop? Previous delegates benefit from a further £50 discount on the ‘Super Early Bird’ discounted price for a 2 day pass. ‘PREVIOUS DELEGATE’ PRICE: £300 + £60 Vat = £360 inc Vat per person. This special price is subject to availability and ends at midnight on Friday 8 January 2016.

[‘STANDARD DELEGATE PRICE’ FOR ONE PLACE AT EACH CONFERENCE: £490 + £98 Vat = £588 inc Vat. (This price will apply per place when the ‘Early Bird’ price is withdrawn.)]

DO YOU REQUIRE HOTEL ACCOMMODATION?

There are many hotel accommodation options near the Conference Centre and in Central London to suit all budgets and requirements.

Please click on the link for full details.

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> A WORD ABOUT OUR CONFERENCES…

Digital_Tool_Box_General_Workshop_04_19_October_2015_cropped_300_195We have developed these Conferences based on our experience over the last 17 years providing digital education marketing and admissions services and training, and building on the success of our ‘Digital ToolBox’ and ‘Digital Knowhow’ Conference series (featuring speakers from Google, Fresh Egg, Miggle, Facebook, Mumsnet, Hootsuite, Brandwatch, The Student Room, BBC Worldwide etc) and our training Seminars & Workshops held each year around Europe and the Middle East.

“We know your time and resources are scarce. Our mission is to give you the best ‘value for money’ experience we can… with the emphasis on learning, networking and personal and professional development. When you get home from one of our conferences you should know more, understand more and be ready to achieve more.” Matthew D’Arcy, Conference Director (Click-Recruit-Enrol)

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.


> ANY QUESTIONS?

If you have any questions about booking your place(s) or problems completing the booking form please don’t hesitate to email us.

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