‘Winning Websites’ Conference

THE ‘WINNING WEBSITES’ CONFERENCE 2014

[“Book 2 Places, Get 1 Free” – Thanks to sponsorship, this special ‘first come, first served’ subsidy is available for a limited period (as long as this message appears here) – See the ‘How To Book’ section below.]

ABOUT: SUCCESSFULLY REFRESHING AND REDEVELOPING YOUR WEBSITE OR DEVELOPING A NEW WEB PRESENCE TO ATTRACT AND WIN PROSPECTIVE PUPILS/STUDENTS AND THEIR PARENTS, KEY INFLUENCERS ETC.
WHO WILL ATTEND: SCHOOLS, COLLEGES, UNIVERSITIES AND OTHER EDUCATION & TRAINING ORGANISATIONS CONCERNED WITH PUPIL/STUDENT RECRUITMENT AND ADMISSIONS.
CONFERENCE PROGRAMME: 4 KEYNOTE PRESENTATIONS AND A CHOICE OF 8 WORKSHOPS.
DATE: THURSDAY 13 MARCH 2014.
LOCATION: CENTRAL LONDON, UK.
LINKED EVENTS: ‘BEING FOUND ONLINE’ CONFERENCE (Tuesday 11 March 2014) and ‘DIGITAL ADVERTISING’ CONFERENCE (Wednesday 12 March 2014).
BOOKING: BOOK HERE.

Did you miss our ‘Digital Knowhow’ Conference for Digital Education Marketing & Admissions in June 2013, featuring presentations from Google, Facebook, YouTube, Mumsnet, Hootsuite, The Student Room, BBC Worldwide etc? Please others from around the UK, Europe and worldwide for this new ‘Winning Websites’ Conference…

Scroll down this web page for detailed information about the Conference, or skip to particular information by clicking on the sub-heading of interest:


> WHY ATTEND THE ‘WINNING WEBSITES’ CONFERENCE?

Created for Nurseries, Schools, Colleges, Universities and other training and learning organisations, this 1 day conference will explore best practice for developing, refreshing and redeveloping websites (from design, structure, functionality and usability to content development and management and visitor interaction, engagement and conversion).

The Conference will be highly relevant to anyone at an education institution of any size, or a training/learning organisation, who is:

* responsible for or involved in the day-to-day management of your website, and/or

* planning or currently re-developing your web presence, and/or

* planning or launching a web development project.

ONE BUSY PRODUCTIVE DAY…

Over one information-packed, hugely stimulating day those attending (and the institutions they represent) will benefit from considerable learning, personal development and networking with:

  • Best practice for planning, management and analysis/review;
  • Benchmarking opportunities;
  • Tips, techniques and ‘how to’ guides for development, redevelopment and continuous improvement;
  • Expert advice and support;
  • Ideas and insights, encouragement and recognition;
  • New insights, trends & future thinking;
  • Time to reflect and review own practice;
  • Networking and professional development.

Don’t miss this topical, informative and highly relevant Conference specifically designed for all those working on Education admissions marketing and communications websites – book now!

DEVELOPING & MAINTAINING A WINNING WEB PRESENCE

The foundation stone for your digital marketing is your website. It should serve as the hub for all your online communications activity.

You control and own it (unlike third party platforms like Facebook and Twitter) and the majority of your marketing and communications activities should drive traffic to it.

Your web presence therefore deserves (and demands) your attention and continuous investment, to address a range of key performance issues including:

    Click_Recruit_Enrol_Digital_Knowhow_Delegates_Alastair_2013_v2_00000524

  • How effective is your website in attracting and engaging your target audiences, including prospective, current and former pupils/students and parents and grandparents, agents, feeder schools, current and future staff and members of the local community?
  • Is the content appropriate, informative, topical and search engine optimised?
  • Is your website user-friendly and intuitive, easy to navigate and interactive?
  • Does the design and content reflect, convey and reinforce your institution’s identity, ethos and mission?
  • Does your website adhere to best practice for User Experience (UX), usability, navigation and functionality?
  • Is Social Media integrated effectively into your website and are you utilising blogging?
  • How well does your website encourage visitors to make contact, through “calls to action” etc.
    OMTAC_CRE_Conference_Matthew_DArcy_IMG_8176

  • Is the ‘Content Management System’ (CMS) easy to use, accessible, adaptive and does it allow user management and control.
  • What website development and management resources are available to you and at what cost?
  • When and how should you use people internally and/or externally to contribute their skills and effort to maximum benefit for the website, whether seeking internal contributors and collaborator and/or using external web development agencies, freelancers etc?
  • How do you measure, analyse and review your website’s effectiveness and improve your conversion rates (based on different criteria, such as visitor numbers vs enrolments)?

Whether you are considering developing a new website, redeveloping an existing website or concerned with the day-to-day management, maintenance and analysis of your current web presence… this conference will address key questions, ideas and trends, tools, tips and techniques to help you and your colleagues to attract, recruit and enrol prospective pupils/students.

Click_Recruit_Enrol_Digital_Knowhow_Delegates_Raja_2013_v2_00000450We have therefore developed this inexpensive, practical 1 day Conference programme packed with insights, tips and techniques to provide all those in Education & Training who are responsible for pupil/student recruitment and admissions with the knowhow they need to attract the pupils/students (and key influencers) necessary to meet and exceed their enrolment goals.

Book now to secure your place(s) and to benefit from the ‘Early Bird’ and ‘Multiple Booking’ discounts. (Please click on the following link to move to the ‘How To Book’ section of this web page.)

We look forward to confirming your booking(s) and to welcoming you to Central Hall Westminster in London on Thursday 13 March 2014 for an intensive, productive day of learning and networking.

AND DON’T MISS THESE EITHER: Also consider attending the ‘Being Found Online’ Conference taking place on Tuesday 11 March 2014 and the ‘Digital Advertising’ Conference taking place on Wednesday 12 March 2014. You can book all conferences with the same booking form.

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

> A WORD ABOUT OUR CONFERENCES…

We have developed this conference based on our experience over the last 15 years providing digital education marketing and admissions services and training, and building on the recent success of our ‘Digital Knowhow’ Conference in June 2013 (featuring speakers from Google, Facebook, Mumsnet, Hootsuite, The Student Room, BBC Worldwide etc).

Click_Recruit_Enrol_Digital_Knowhow_Delegates_Harry_2013_v2_00000417While ‘Digital Knowhow’ featured general presentations and information from the dominant search engines, networks and platforms, this Conference will address the need for specific, practical “how to” guides, advice and ideas with relevant examples and case studies… provided by experienced practitioners who understand the needs of the Education & Training sector.

We pay our speakers and workshop facilitators. We don’t rely on representatives from suppliers speaking on a “no fee” basis to use their presentation to sell their services.

We are as frustrated as you at the many conferences and other events we have paid to attend only to be subjected to one long sales pitch.

Suppliers have a vital role to play in pupil/student recruitment and admissions, but at our conferences they support the programme content as Sponsors & Exhibitors, rather than provide it. (Occasionally when suppliers are best placed to present on a particular topic, or their services or products are of special interest, we may invite them to speak but will ask them to refrain from selling.)

“We know your time and resources are scarce. Our mission is to give you the best “value for money” experience we can… with the emphasis on learning, networking and personal and professional development. When you get home from one of our conferences you should know more, understand more and be ready to achieve more.” Matthew D’Arcy, Conference Director (Click-Recruit-Enrol)

READY TO BOOK? Please click on the following link to move to the How To Book section of this web page.

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> ‘WINNING WEBSITES’ CONFERENCE PROGRAMME

Please see below for Programme details for the ‘Winning Websites’ Conference taking place at the Central Hall Westminster in London UK on Thursday 13 March 2014, organised by CLICK-RECRUIT-ENROL.

You are welcome to arrive any time from 0830 for registration. We suggest you arrive by 0915 to ensure you don’t miss the start of the event at 0930. Registration will remain open all day for late arrivals and you will be free to join the event at any time (people arriving late will be seated at the back of the room).

TIME SESSIONS
0800-0930 Registration, Refreshments, Networking & Exhibitors
0930-1100 WELCOME & KEYNOTE PRESENTATIONS
Keynote: WHAT IS A ‘WINNING WEBSITE’? – What makes for an effective web presence? A checklist for development, review and improvement.
Keynote: PLANNING & MANAGING WEB DEVELOPMENT – Whether developing a new website, redeveloping an existing website or running a website day-to-day, these practical planning and management processes will help you maximise your resources to deliver a ‘winning website’.
1100-1130 Refreshments, Networking & Exhibitors
1130-1300 WORKSHOPS
1130-1215 Workshops – Session 1: ‘FOCUS ON AUDIENCE, USER EXPERIENCE & CONTENT':
A1) IDENTIFYING AND ENGAGING TARGET AUDIENCES
A2) USER EXPERIENCE (UX), USABILITY & NAVIGATION
A3) COPY WRITING FOR THE WEB
A4) USING MULTIMEDIA – IMAGES, VIDEO & AUDIO
1215-1300 Workshops – Session 1: ‘FOCUS ON AUDIENCE, USER EXPERIENCE & CONTENT':
B1) IDENTIFYING AND ENGAGING TARGET AUDIENCES
B2) USER EXPERIENCE (UX), USABILITY & NAVIGATION
B3) COPY WRITING FOR THE WEB
B4) USING MULTIMEDIA – IMAGES, VIDEO & AUDIO
1300-1400 Lunch, Networking & Exhibitors
1400-1430 KEYNOTE PRESENTATION
Keynote: BEYOND THE BASICS – Winning websites do more than the basics well, what ideas and trends should you be following and implementing to stay ahead of your competitors with an impressive, satisfying and memorable web presence that stands out from the rest?
1430-1515 WORKSHOPS
Workshops – Session 3: ‘HOW TO BE BETTER':
C1) EXCEEDING ADMISSIONS TARGETS WITH BETTER ENGAGEMENT & CONVERSION
C2) SMART DESIGN AND FUNCTIONALITY
C3) WORKING WITH SOCIAL MEDIA & BLOGGING
C4) BEING FOUND AND FINDING THEM (SEO & ONLINE ADVERTISING)
1515-1545 Refreshments, Networking & Exhibitors
1545-1630 WORKSHOPS
Workshops – Session 4: ‘HOW TO BE BETTER':
D1) EXCEEDING ADMISSIONS TARGETS WITH BETTER ENGAGEMENT & CONVERSION
D2) SMART DESIGN AND FUNCTIONALITY
D3) WORKING WITH SOCIAL MEDIA & BLOGGING
D4) BEING FOUND AND FINDING THEM (SEO & ONLINE ADVERTISING)
1630-1700 KEYNOTE PRESENTATION
Keynote: WHAT TO DO NEXT – A template ‘6 month action plan’ for best results.
1700 CONFERENCE ENDS

More detailed information on the speakers, keynotes and workshops (with the option to choose workshops) will be sent to all delegates when their place(s) are confirmed. We reserve the right to make any changes to the Conference Programme (including changes to the proposed presentations, speakers and schedule) should this be necessary or to the benefit of delegates.

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> CONFERENCE LOCATION AND ACCOMMODATION

Alumni Relations Online Speaker Matthew DArcy Long 0039 250 147The Conference is taking place at Central Hall Westminster in London, UK.

The venue is conveniently located in central London and is very easy to reach by road, rail and air.

Detailed information about the Conference venue location and options for accommodation are given on the following web pages:

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> WHO SHOULD ATTEND?

Anyone working to promote education and training in the UK, Europe and/or worldwide, recruiting pupils/students of all ages (and targeting their parents, advisers, agents etc) should attend.

> WHO SHOULD ATTEND FROM EDUCATION AND TRAINING INSTITUTIONS & ORGANISATIONS?

The Conference will be of particular interest to anyone responsible for the recruitment and admission of pupils/students and the promotion of their institution (marketing and admissions), including those in roles related to:

  • Leadership (Headteachers, Principals, CEOs, Senior Management, Governors),
  • Alumni Relations Online Speaker Paul Mallaghan Long 0085 250 129Marketing and Public Relations (Central and/or Departmental),
  • Pupil and Student Recruitment,
  • Admissions, Registration and Enrolment,
  • Website Managers, Webmasters and the IT Team,
  • International Pupil and Student Recruitment and/or Boarding/Residential,
  • Institution Finance/Business Management, Development and Fundraising.

Colleagues may wish to attend together as a team “away-day” for review, reflection, learning and planning.

> WHICH EDUCATION AND TRAINING INSTITUTIONS & ORGANISATIONS SHOULD ATTEND?

The Conference will be relevant to all institutions and organisations targeting prospective pupils/students, including (but not limited to):

  • Early Years (Pre-School) Nurseries, Kindergartens and Pre-Prep;
  • Primary, Middle (Junior) and Preparatory Schools;
  • Secondary and High Schools;
  • Alumni Relations Online Speaker Julia Birchell Long 0064 250 166Sixth Form Schools and Colleges;
  • Colleges of Further Education (FE) and Higher Education (HE);
  • Universities (Undergraduate, Postgraduate and Online);
  • Online Learning;
  • Language Schools & Colleges;
  • Outdoor Education Centres;
  • Adult Education Providers;
  • Other organisations offering learning, training and development.

All educational institutions and organisations from the UK, Europe and further afield will benefit from attending, including:

State Maintained Schools, Private/Independent Day & Boarding Schools, International Schools, Nurseries & Kindergartens, Free Schools, Academies, Faith Schools, Home Schools, Online Schools & Colleges, Special Schools, Tutors, Sixth Form Schools & Colleges, Revision Colleges, Apprenticeship Schemes, Employment Training, Language Schools & Colleges, Universities (Undergraduate, Postgraduate and Online), Outdoor Education Centres etc.

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> HOW TO BOOKBOOK HERE!

To book your place(s) please use the Conference booking form to book for up to 4 delegates at the same time. (To book for more than 4 delegates please complete the booking form for 4 delegates and then email us the details of the other delegates.)

> DELEGATE PRICE

Click_Recruit_Enrol_Digital_Knowhow_Delegates_Raja_2013_v2_00000479The price per delegate per day (per Conference) includes:

  • Access to the Conference and to the Exhibitors,
  • All refreshments and lunch,
  • Conference notes and materials,
  • Speaker notes and videos,
  • Post-Conference insights, news, information and more.

If you require accommodation please arrange it separately, for full details of accommodation options please see the web page: Conference Accommodation.

> 1 DAY CONFERENCE PRICE

  • ‘EARLY BIRD’ DELEGATE PRICE PER PERSON FOR ONE DAY: £195 + Vat.
    Total ‘Early Bird’ price per delegate: £195 + £39 = £234 inc Vat.
    (This price is subject to availability and may be withdrawn at any time.)
  • ‘BOOK 2 PLACES, GET 1 PLACE FREE’ – LIMITED AVAILABILITY – BOOK 2 PLACES AT THE EARLY BIRD RATE OF £195 + £39 Vat EACH, GET 1 EXTRA PLACE FREE = £468 inc Vat (Total For 3 x 1-Day Places).
    (This special subsidy is subject to availability and may be withdrawn at any time. Bookings must be in multiples of two to earn the 3rd free place. You are welcome to book as many places as you wish under this offer but all those attending must be from the same institution/organisation. The places are transferable (within the institution/organisation) up to 10 days before the Conference, if you are currently unsure who may attend.)
  • ‘STANDARD DELEGATE PRICE’ PER PERSON FOR ONE DAY: £245 + Vat.
    Total standard price per delegate: £245 + £49 = £294 inc Vat.
    (This price will apply when the ‘Early Bird’ price is withdrawn.)

> BOOKING FOR 2 CONFERENCES?

The same pricing applies, just multiply it accordingly.

> BOOKING 1 PLACE FOR THE 3 CONFERENCES?

If you wish to book one place for all 3 Conferences, whether one member of staff attends all 3 days or different members of staff attend on different days, we are happy to give you a free place for the third day.

So if you book 1 place on all 3 Conferences (‘Being Found Online‘ on Tuesday 11 March 2013, ‘Digital Advertising‘ on Wednesday 12 March 2014 and ‘Winning Websites’ on Thursday 13 March 2014) we will only charge you for 2 of the 3 Conferences (see above), a total of £468 inc Vat for the 3 days.

The same savings apply for 2 or more staff booking to attend all 3 Conferences… please just multiply the cost accordingly – each pays for 2 Conferences and receives a free place on the third Conference.

Simply complete the booking form stating your preferred payment method and we will send an invoice and confirm the amount due.

(Please click on the following link to read about the Conference booking terms and conditions.

> PAYMENT METHODS

Having received your booking we will send you an invoice confirming the total price to be paid and giving instructions on how to make your payment depending on the your preferred payment method:

    Click_Recruit_Enrol_Digital_Knowhow_David_2013_v2_MG_8958

  • Bank Transfer (BACS) or International Priority Wire/Bank Transfer – on receipt of your completed booking form we will send you the bank details and instructions you need to make your payment. To book your place(s) and request instructions on making payment please click here.
  • Credit or Debit card – we are able to accept payments by Credit or Debit card. You do not have to be a member of, or join, PayPal to pay by Credit/Debit card; also, the booking charge will appear on your statement in the name of ‘OMTAC Ltd’. (Please note: there is an additional charge of 4% for this method of payment to cover the PayPal Merchant Services charge we incur in processing your payment.) To book your place(s) and request instructions on making payment please click here.
  • PayPal – if you have a PayPal account you are welcome to pay by sending your payment via PayPal’s own system for sending money. To book your place(s) and request instructions on making payment please click here.
  • Cheque – we prefer payment by Bank Transfer, Credit/Debit card or PayPal as Cheques are being phased out, however we appreciate some institutions still pay by this method. To book your place(s) and request instructions on making payment please click here.

Thank you.

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> ANY QUESTIONS?

If you have any questions about booking your place(s) or problems completing the booking form please don’t hesitate to Contact Us.

The Digital Marketing & Admissions Conferences 2014 are unmissable one-day and two-day learning and networking events in London UK, organised by CLICK-RECRUIT-ENROL, a trading name for OMTAC Ltd.

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> ALL CONFERENCES 2014

DATE CONFERENCE
Tuesday 11 March 2014 ‘BEING FOUND ONLINE’ 1 Day Conference
(SEO & Content) *Linked Event* [more]
Wednesday 12 March 2014 ‘DIGITAL ADVERTISING’ 1 Day Conference
(‘Paid Search’ & Display) *Linked Event* [more]
Thursday 13 March 2014 ‘WINNING WEBSITES’ 1 Day Conference
(Refreshing & Redeveloping Websites) *Linked Event* [more]
Wednesday 4 June 2014 ‘THINKING MOBILE’ 1 Day Conference
(The Future is Mobile) *Linked Event* [more]
Thursday 5 June 2014 ‘GO SOCIAL’ 1 Day Conference
(Social Media & Blogging) *Linked Event* [more]
Friday 6 June 2014 ‘DIGITAL REPUTATION CRISIS’ 1 Day Seminar
(Digital Reputation & Crisis Management) *Linked Event* [more]
Tuesday 20 May – Wednesday 21 May 2014 ‘DIGITAL ALUMNI RELATIONS & FUNDRAISING’ 2 Day Conference
[more]
Date To Be Confirmed ‘SELLING ONLINE LEARNING’ 1 Day Conference
(Digital Marketing for Online Learning) [more]
Date To Be Confirmed ‘USING MULTIMEDIA’ 1 Day Conference
(Multimedia For Engagement & Conversion) *Linked Event* [more]
Date To Be Confirmed ‘USING ANALYTICS’ 1 Day Conference
(Measuring & Analysing) *Linked Event* [more]
Date To Be Confirmed ‘DIGITAL ADMISSIONS’ 1 Day Conference
(Effective Admissions Management) [more]

[DON’T MISS THIS: Please bring our DIGITAL ALUMNI RELATIONS & FUNDRAISING 2 Day Conference (Wednesday 20 May to Thursday 21 May 2014) to the attention of those in your institutions/organisation responsible for Alumni Relations, Development & Fundraising in your institution/organisation. Click on the link for full details: DIGITAL ALUMNI RELATIONS 2 Day Conference.]

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> GET IN TOUCH

We would like to hear from you on any topic, with any question or comment.

Please use our Contact Us page to tell us about any ideas, issues, difficulties or challenges you face.

The Digital Marketing & Admissions Conferences 2014 are unmissable one-day and two-day learning and networking events in London UK, organised by CLICK-RECRUIT-ENROL, a trading name for OMTAC Ltd.

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