Digital Knowhow Conference (Post-18)

THE POST-18 ‘DIGITAL KNOWHOW’ CONFERENCE

Are you involved in promoting education or training to the over-18s in the UK, Europe or anywhere in the world?

Don’t miss this fantastic opportunity for learning and networking!

An essential one-day conference for anyone responsible for management, marketing, development and admissions for Colleges, Universities, Language Colleges, Outdoor Education Centres, Adult Education etc…

  • When: Friday 21 June 2013.
  • Where: Westminster, London UK.

DIGITAL KNOWHOW IS… A DAY OF LEARNING

The Post-18 DIGITAL KNOWHOW Conference is a special opportunity for you to hear from expert speakers from major digital channels and platforms, including:

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  • BBC Worldwide
  • Facebook
  • Google
  • Hootsuite
  • Merlin Entertainments
  • Mumsnet
  • OMTAC
  • The Student Room
  • YouTube

The Post-18 DIGITAL KNOWHOW Conference will give you inspiration and insight, tips and techniques on how best to target and engage, recruit and enrol prospective pupils and students, their parents and advisers using digital marketing techniques, channels and platforms.

SAVE £50 PER PERSON on the standard price – scroll down for news of the ‘Early Bird’ offer.

Book here if you are ready to confirm your place(s).


DIGITAL KNOWHOW IS… A DAY OF NETWORKING

CRE_Digital_Education_Marketing_London_Central_Hall_Westminster_Seats_IMG_6308_300_200Attendees at this one-day Conference will include:

  • Colleges of Further Education (FE) and Higher Education (HE);
  • Universities (Undergraduate, Postgraduate, International);
  • Online Colleges, Online Universities;
  • Revision Colleges, Tutors;
  • Apprenticeship Schemes, Employment Training;
  • Language Schools & Colleges;
  • Outdoor Education Centres etc.

(See the Conference Programme or go to the book here webpage if you are ready to confirm your place(s).)


WHO IS SPEAKING?

Hear from expert speakers and practitioners over one intensive, informative day.

Each speaker will be talking about their expert subject area in relation to education marketing and admissions.

>  OUR SPEAKERS WILL INCLUDE:

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(Continue reading about the Conference Speakers or take a look at the Conference Programme.)


CONFERENCE PRESENTATION TOPICS

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  • Identifying Student & Parent Needs (The Student Room, Mumsnet)
  • Designing for User Experience UX (Stephanie Troeth)
  • Going Mobile (Google)
  • Using Multimedia (YouTube)
  • Online Advertising (Google)
  • Social Media (Facebook, Hootsuite, BBC Worldwide)
  • Digital Marketing Strategy (Merlin Entertainments)

(See the Conference Programme for full details of the day.)

>  WILL SPEAKER’S NOTES BE PROVIDED?

All those attending Post-18 DIGITAL KNOWHOW will receive complementary online access after the event to the Speaker’s slides and the video recordings of the event.


WHY ATTEND?

CRE_Digital_Education_Marketing_Facebook_Logo_300_120>  TIME WELL SPENT…

Take a day out from your normal busy routine to ‘get up to speed’ on developments in digital marketing for Colleges, Universities and other organisations (for over-18 learning, training and development).

The Conference is a unique opportunity for accelerated learning and professional development, as well as being an opportunity to gain skills, insights, tips and techniques that you can put to good use.

>  RETURN ON INVESTMENT

The expert Speakers will relate their experience as much as possible to the context of Education marketing and admissions, aiming to help you:

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  • Improve your productivity;
  • Use your resources more effectively;
  • Communicate and engage with your wider community;
  • Promote your College, University or organisation to key target audiences;
  • Meet and exceed your enrolment targets for 2013 and 2014 by attracting the students you want;
  • Gain valuable insights into best practice and bench marking for educational institutions.

(Please book here if you are ready to confirm your place(s).)


WHEN?

CRE_Digital_Education_Marketing_Merlin_Logo_300_214>  0930 – 1700 ON FRIDAY 21 JUNE 2013.

You are welcome to arrive for registration and refreshments any time from 0800 to 0930.

Join Us For Drinks & Networking If You Can…

The main event finishes at 1700 and will be followed by an opportunity to meet fellow delegates and reflect on the day’s talks at a complementary Drinks Reception from 1700 to 1745, for those able to stay later.

(See the Conference Programme for full details of the day.)


WHERE?

CRE_Digital_Education_Marketing_London_Underground_Sign_2_Westminster_IMG_6338_300_200>  CENTRAL HALL WESTMINSTER, LONDON UK.

Please click on the relevant link for:

We hope the information on our pages (see above) is helpful, including directions to the venue and links to travel and hotel websites; if you have any difficulty planning your visit to London please don’t hesitate to Contact Us.


WHO SHOULD ATTEND?

Anyone working in Education for the Post-18 age group (UK, Europe, Worldwide) who feels this event will be useful for them should attend, including (but not limited to) those with responsibility for:

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  • Leadership (Principals, CEOs, Directors, Heads of Department, Senior Management, Governors),
  • Marketing and Public Relations (Central and/or Departmental),
  • Student Recruitment,
  • Admissions, Registration and Enrolment,
  • International Student Recruitment,
  • Institution Finance/Business Management, Development and Fundraising.

CRE_Digital_Education_Marketing_Mumsnet_Logo_300_240Read more about who should attend Post-18 DIGITAL KNOWHOW.

>  BRING YOUR TEAM – MULTIPLE BOOKINGS

We welcome multiple bookings. You may wish to attend with one or two other colleagues or to bring your team and treat the Conference as an “away-day” for review, reflection, learning and planning.

(Unfortunately we cannot offer a discount for group bookings, given the already low cost of the Conference, but we think the Conference price offers excellent value and a very attractive training/learning opportunity for all staff involved in Marketing & Admissions and Senior Management, Governors etc.)

(Please book here if you are ready to confirm your place(s).)


WHAT ABOUT REFRESHMENTS AND LUNCH?

> FREE REFRESHMENTS

Tea & Coffee will be available during refreshment breaks.

> LUNCH

  • OPTIONAL PACKED LUNCH £10 + VAT: Why not take the most convenient option… Central Hall Westminster will prepare a high quality packed lunch for you, made fresh on the day. Please book your packed lunch in advance.
  • EATING OUT: You are welcome to make your own arrangements for lunch. There is a basement café at the venue, or a choice of cafes and restaurants in the area (we recommend you research your options online before arriving).

(Whether bringing your own lunch or ordering the packed lunch from Central Hall Westminster, you will be welcome to consume your lunch inside the building and in the public areas outside.)


HOW MUCH DOES IT COST TO ATTEND?

BOOK NOW TO SAVE £50 PER PERSON on the standard price per person (this ‘Early Bird’ offer is still available if shown below).

  • ‘EARLY BIRD’ DELEGATE PRICE PER PERSON:  £145 + Vat.
    Total Early Bird price: £145 + £29 = £174 inc Vat.
    (This price is subject to availability and may be withdrawn at any time up to 19 June 2013.)
  • STANDARD DELEGATE PRICE PER PERSON:  £195 + Vat.
    Total standard price: £195 + £39 = £234 inc Vat.
    (This price will apply when the Early Bird price is withdrawn, no later than 19 June 2013.)

CRE_Digital_Education_Marketing_All_Logos_Hootsuite_300_86> OPTIONAL EXTRAS:

  • PACKED LUNCH:  £10 + Vat.
    Total Lunch price: £10 + £2 = £12 inc Vat.

> ABOUT PRICING

  • Currency Conversion: Prices are given in GB Sterling. To calculate the equivalent price in an alternative currency we suggest you use an online currency conversion website such as: www.xe.com/currencyconverter
  • Who May Attend: Digital marketing conferences of this kind often cost as much as £450 or more per person for other commercial sectors. However we have been determined to keep the cost of this event as low as possible for the Education sector. For this reason only those working at Colleges, Universities and Learning/Training organisations may attend.

CRE_Digital_Education_Marketing_London_Downing_Street_Sign_IMG_6445_300_200The delegate price includes:

  • Registration for one person to attend on Friday 21 June 2013;
  • Access to all the presentations on Digital Marketing for Education Post-18;
  • Refreshments (complementary tea and coffee);
  • Invitation to the complementary Drinks Reception & Networking session;
  • Access to Speaker notes, videos and more.
  • Access to post-Conference insights, news and information.

(Read more about the Conference booking costs and payment methods or about the Conference booking terms and conditions.)


BOOK NOW

The booking process should only take a few minutes, you can pay by International Wire Transfer, Bank Transfer (BACS) or with a Credit/Debit card.

Ready to book? Please complete the Conference booking form to confirm your place(s).


ANY QUESTIONS?

If you have any questions about booking your place(s) or problems completing the form please don’t hesitate to Contact Us.