CLICK-RECRUIT-ENROL FOR THE PRE-18 SECTOR

This part of the CLICK-RECRUIT-ENROL website details the projects currently underway to support digital marketing and admissions for the Pre-18 Education sector, with specialist training, professional development and networking opportunities for:

• Those targeting prospective pupils and students aged under-18 years (from Early Years to 16+ years);

• Those targeting prospective parents, guardians and grandparents;

• Those targeting prospective advisers, agents and other opinion formers.

> FUTURE CONFERENCES 2013-2014

Don’t miss the specialist one day and generalist two day Click-Recruit-Enrol conferences taking place in 2013-2014:

• BE FOUND ONLINE (SEO & Content) 1 Day Conference – Wednesday 6 November 2013
• ADVERTISING ONLINE (‘Paid Search’ & Display) 1 Day Conference – Thursday 7 November 2013
• GO SOCIAL (Social Media & Blogging) 1 Day Conference – Wednesday 22 January 2014
• DIGITAL REPUTATION (Digital Reputation & Crisis Management) 1 Day Conference – Thursday 23 January 2014
• MASTER ANALYTICS (Measuring & Analysing) 1 Day Conference – Tuesday 25 February 2014
• WIN WITH WEBSITES (Refreshing & Redeveloping Websites) 1 Day Conference – Wednesday 26 February 2014
• SELL ONLINE LEARNING (Digital Marketing for Online Learning) 1 Day Conference – Thursday 27 February 2014
• MOBILE TOTALITY (The Future is Mobile) 1 Day Conference – Wednesday 19 March 2014
• MULTIMEDIA RULES (Multimedia For Engagement & Conversion) 1 Day Conference – Thursday 20 March 2014
• DIGITAL ADMISSIONS (Effective Admissions Management) 1 Day Conference – Thursday 1 May 2014
• DIGITAL KNOWHOW (Digital Marketing Essentials) 2 Day Conference – Wednesday & Thursday 4-5 June 2014

> ‘BE FOUND ONLINE’ CONFERENCE

ABOUT: USING SEARCH ENGINE OPTIMISATION (SEO) & BETTER CONTENT FOR YOUR WEBSITE
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: WEDNESDAY 6 NOVEMBER 2013
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

Where does your website rank in the search engine results for key search terms and phrases? Failure to rank highly means lower enquiries and missed enrolments. Learn how to improve your ranking to ensure maximum exposure to prospective pupils, student, parents and other key influencers and how to engage and convert them with better content when they do reach your website at this 1 day conference. (For the complete picture, best value and learning consider attending the ‘ADVERTISING ONLINE’ Conference on Thursday 7 November 2013.)

> ‘ADVERTISING ONLINE’ CONFERENCE

ABOUT: EXPLOITING ‘PAID SEARCH’ AND DISPLAY ONLINE ADVERTISING FOR MAXIMUM RESULTS
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: THURSDAY 7 NOVEMBER 2013
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

Whether your website ranks highly in search engine results or not… there is a wealth of opportunity for you to promote your institution or organisation using Online Advertising. Traditional offline advertising is expensive and “hit and miss”, online advertising is precise, low cost and effective, driving your target audiences to your website while they are actively looking for the education and training you offer… but not finding you! In 1 day at this conference learn how to dramatically increase the number of enquiries and registrations you achieve, with total control and accountability. (For the complete picture, best value and learning consider attending the ‘BE FOUND ONLINE’ Conference on Wednesday 6 November 2013.)

> ‘GO SOCIAL’ CONFERENCE

ABOUT: MASTERING SOCIAL MEDIA AND BLOGGING FOR MARKETING & ADMISSIONS
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: WEDNESDAY 22 JANUARY 2014
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

Social media, micro-blogging and blogging have become key tools for marketing and admissions and general communications for institutions and organisations involved in education and training, but there is still much to learn about how to set-up, resource and manage social media and blogs, and how to use it effectively and positively. This conference will address all the questions around using social media, micro-blogging and blogging for recruiting, engaging and ‘converting’ prospective pupils, students, their parents and other key influencers for pre-18 education choices. (For the complete picture, best value and learning consider attending the ‘DIGITAL REPUTATION’ Conference on Thursday 23 January 2014.)

> ‘DIGITAL REPUTATION’ CONFERENCE

ABOUT: PROTECTING YOUR REPUTATION AND CRISIS MANAGEMENT ONLINE
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: THURSDAY 23 JANUARY 2014
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

If a negative story goes public or a tragedy takes place that threatens to disrupt your institution or organisation and to damage its reputation you may have only hours or even minutes to respond and manage the situation as best you can. Instant digital communication and the availability of mobile devices has created a new era in which a lack of preparation and knowledge, coupled with limited time and resource, can serve to make an already difficult situation much worse… whether cyber bullying, teacher abuse, criminal activity, an accident etc. This conference will provide essential insights, information and guidance for all those who may one day have to deal with a difficult story breaking online about their institution or organisation. (For the complete picture, best value and learning consider attending the ‘GO SOCIAL’ Conference on Wednesday 22 January 2014.)

> ‘MASTER ANALYTICS’ CONFERENCE

ABOUT: MEASURING AND ANALYSING YOUR DIGITAL MARKETING ACTIVITY
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: TUESDAY 25 FEBRUARY 2014
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

At the core of any effective marketing strategy must be the effective recording, analysis and application of statistics for all marketing activity and spend. Digital provides far more opportunity for the cost-effective, detailed, “real time” tracking and monitoring of online performance than has been available previously in traditional, offline marketing. From initial ‘first contact’ to ‘conversion’, including (increasingly) ‘attribution’, you should be measuring your return on investment to identify what works for you and what doesn’t. Learn how to do this quickly and efficiently with insights, tips and techniques at this one day conference and maximise your marketing budget. (For the complete picture, best value and learning consider attending the ‘WIN WITH WEBSITES’ Conference on Wednesday 26 February 2014.)

> ‘WIN WITH WEBSITES’ CONFERENCE

ABOUT: SUCCESSFULLY REFRESHING AND REDEVELOPING YOUR WEBSITE
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: WEDNESDAY 26 FEBRUARY 2014
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

The foundation stone for your digital marketing is your website. It should serve as the hub for all your online communications activity. You control and own it (unlike third party platforms like Facebook and Twitter) and the majority of your marketing and communications activities should drive traffic to it. But how effective is your website in attracting and engaging your target audiences, including prospective, current and former pupils/students and parents and grandparents, agents, feeder schools, current and future staff and members of the local community? This conference will explore best practice across all key aspects of refreshing and redeveloping websites (from design, structure, functionality and usability to content development and management and visitor interaction, engagement and conversion), helping you improve your existing website and/or to develop a new website. (For the complete picture, best value and learning consider attending the ‘MASTER ANALYTICS’ Conference on Tuesday 25 February 2014.)

> ‘SELL ONLINE LEARNING’ CONFERENCE

ABOUT: FOCUS ON DIGITAL MARKETING FOR ONLINE LEARNING
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: THURSDAY 27 FEBRUARY 2014
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

With the tremendous growth in the popularity of online learning and the massive expansion in provision of online learning courses, the challenge facing education and training institutions and organisations is not only how to develop and deliver online learning but also how to market it effectively. Digital marketing techniques, platforms and channels all have a major role to play in the promotion of online learning courses, this ONLINE LEARNING Conference will address the opportunities and threats faced by marketing professionals working in this area, focusing on the particular characteristics of prospective students for online learning, and how to target them most effectively online. (For the complete picture, best value and learning consider attending the ‘MASTER ANALYTICS’ Conference on Tuesday 25 February 2014 and the ‘WIN WITH WEBSITES’ Conference on Wednesday 26 February 2014.)

> ‘MOBILE TOTALITY’ CONFERENCE

ABOUT: MAXIMISING MOBILE FOR MARKETING, ADMISSIONS & COMMUNICATIONS
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: WEDNESDAY 19 MARCH 2014
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

Everything is going mobile; the dominance and impact of mobile technologies is inescapable in all aspects of education, from admissions to learning to welfare to community building. The sale of smartphones, tablets and other mobile devices in the UK, Europe and around the world means that soon more of your prospective pupils/students and parents, agents and other key influencers will experience your institution or organisation for the first time on a mobile device rather than a PC or laptop. How well do you understand the opportunities and challenges this communications revolution represents to your marketing and admissions effort? Have you adopted a “mobile first” strategy to ensure your web presence works on all mobile devices and your communications activity is not only effective on all screen sizes but follows best practice for mobile use? This conference will give you all the insights, ideas and information you need to succeed in the “new mobile world”. (For the complete picture, best value and learning consider attending the ‘MULTIMEDIA RULES’ Conference on Thursday 20 March 2014.)

> ‘MULTIMEDIA RULES’ CONFERENCE

ABOUT: USING AUDIO, VIDEO AND IMAGES FOR ENGAGEMENT AND CONVERSION
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: THURSDAY 20 MARCH 2014
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

Successful digital marketing attracts, informs, excites, engages and converts target audiences. Multimedia (comprising images, audio and/or video) is one of the most effective tools available for achieving this and digital offers multiple, cost-effective methods for production and distribution. Video can be posted at no cost on a streaming platform like YouTube, making it available to a massive potential audience within the platform and via embedding code wherever the video is posted (such as on the institution’s own website and/or social media) while also assisting search engine optimisation efforts. It is vital that you exploit the opportunities around multimedia as a key part of your marketing strategy, by attending this conference you will learn the “what, why, when and how”. (For the complete picture, best value and learning consider attending the ‘MOBILE TOTALITY’ Conference on Wednesday 19 March 2014.)

> ‘DIGITAL ADMISSIONS’ CONFERENCE

ABOUT: BEST PRACTICE FOR USING DIGITAL FOR ADMISSIONS MANAGEMENT
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: THURSDAY 1 MAY 2014
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

Digital has brought considerable innovation to the process of ‘relationship management’ across other sectors but the rate of development in the world of education admissions has been relatively slow, with most admissions systems still based on traditional, time-consuming data management processes with relatively limited opportunity for enhancing the experience of prospective pupils/students and their parents throughout the registration and “courting” cycle to the stage of final enrolment. Institutions and organisations that explore, adopt and implement learning from other sectors may not only achieve time and resource efficiences but also improved co-management between colleagues and a better experience for future pupils/students and their families, leading to a higher enrolment rate. This conference will provide insights into best practice from other sectors, explain the benefits of popular CRM systems and their application to education admissions and equip delegates with practical tips and techniques.

> ‘DIGITAL KNOWHOW’ CONFERENCE

ABOUT: DIGITAL MARKETING ESSENTIALS FOR STUDENT RECRUITMENT AND ENROLMENT
CONFERENCE TRACKS: INTRODUCTORY, INTERMEDIATE AND ADVANCED LEVELS
DATE: WEDNESDAY & THURSDAY 4-5 JUNE 2014
LOCATION: CENTRAL HALL WESTMINSTER, LONDON UK

Following the success of the inaugural DIGITAL KNOWHOW Conference held in London in June 2013 with speakers from leading platforms, channels and online communities (including Google, YouTube, Facebook, Mumsnet, The Student Room, Hootsuite, BBC Worldwide etc), we are pleased to offer this 2 day conference in early June 2014 as the ‘one-stop-shop’ for all those responsible for marketing and admissions (pupil/student recruitment) at their institution or organisation. Building on the series of 1 day specialist conferences over the previous academic year, this 2 day conference will provide a briefing on all areas of digital marketing, providing a helpful overview for those relatively new to Education marketing and admissions, as well as key insights, tips and techniques for those with more experience and expertise. This generalist conference will also provide professional development and networking opportunities (culminating with the awards ceremony at the Conference dinner).

> PREVIOUS CONFERENCES:

> PRE-18 ‘DIGITAL KNOWHOW’ CONFERENCE, 20 JUNE 2013 (LONDON UK)

The Pre-18 DIGITAL KNOWHOW Conference took place at the Central Hall Westminster in London UK on Thursday 20 June 2013.

This inaugural annual DIGITAL KNOWHOW Conference for Digital Online Education Marketing was organised by CLICK-RECRUIT-ENROL for everyone involved in promoting education and training to the under-18 age group in the UK, Europe and worldwide… such as those in Nurseries, Schools and Colleges recruiting pupils/students and targeting their parents, advisers, agents etc.

A wide range of expert speakers from different platforms and channels spoke at the Conference including:

AWeber, BBC Worldwide, Facebook, Google, Hootsuite, Merlin Entertainments, Mumsnet, OMTAC, The Student Room, YouTube.

Click to read what happened at the Pre-18 DIGITAL KNOWHOW Conference and book your place for the next Conferences now to benefit from the Early Bird discount(s).

> TRAINING SEMINARS 2013-2014

For a one day comprehensive training in key digital marketing techniques specific to education and training institutions and organisations book your place(s) now on the seminar level, date and location that suits you best.

> ‘MASTERING DIGITAL EDUCATION MARKETING’ INTRODUCTORY/INTERMEDIATE SEMINAR

We are pleased to announce new dates for our 1-day ‘Introduction to Education Marketing Online’ seminars in the Autumn term, THE comprehensive training day developed specifically for the Education sector, refined and delivered over 8 years, focussing on how effectively you are using digital channels and platforms to engage and inform prospective parents and pupils/students.

Places are available on seminars around the UK in September and December 2013:

• Monday 23 September 2013 – London, UK
• Tuesday 24 September 2013 – Birmingham, UK
• Wednesday 25 September 2013 – Manchester, UK
• Thursday 26 September 2013 – Bristol, UK
• Wednesday 4 December 2013 – London, UK
• Thursday 5 December 2013 – Manchester, UK
• Friday 6 December 2013 – Birmingham, UK
• Monday 16 December 2013 – Bristol, UK

Individual and team bookings are very welcome.

For more information and to book your place(s) please click to read more details about the ‘Mastering Digital Education Marketing’ Training Seminars.

> ‘ADVANCED DIGITAL EDUCATION MARKETING’ SEMINAR

We also have some places available for our 1-day ‘Advanced Digital Education Marketing’ seminar on two dates:

• Friday 4 October 2013 – London, UK
• Tuesday 17 December 2013 – London, UK

Individual and team bookings are very welcome.

For more information and to book your place(s) please click to read more details about the ‘Advanced Digital Education Marketing’ Training Seminars.

> NEWS & ARTICLES

News and informative articles will be published regularly on the News & Articles (Pre-18) area of this website.

Subjects to be covered in future News & Articles will include:

• Identifying Student & Parent Needs (The Student Room, Mumsnet)
• Designing for User Experience UX (Stephanie Troeth)
• Going Mobile (Google)
• Using Multimedia (YouTube)
• Search Engine Optimisation (OMTAC)
• Online Advertising (Google)
• Email Marketing (Aweber)
• Social Media (Facebook, Hootsuite, BBC Worldwide)
• Digital Marketing Strategy (Merlin Entertainments)

> NEWSLETTER

Click-Recruit-Enrol will publish a monthly Digital Education Marketing & Communications Newsletter from 1 September 2013.

If you could like to receive a copy sent to your Inbox please use the web form on the Contact Us webpage to subscribe.

> GET IN TOUCH

We would like to hear from you on any topic, with any question or comment.

Please use our Contact Us page to tell us about any ideas, issues, difficulties or challenges you face.