For comprehensive training in key digital Education Marketing & Admissions techniques specifically developed for education and training institutions and organisations please simply scroll down this page or click on the sub-headings below to be taken to a particular section.
We work in conjunction with organisations like the isbi organisation (Which School) to deliver high quality courses around the UK and abroad, developed over the last 12+ years. Save £50 or more per person with ‘early bird’ booking discounts currently available.
Running since 2003 and attended by 1000s of delegates, our workshops and seminars offer essential training for anyone responsible for the Marketing, Admissions, Communications and/or PR for a School, College, University or other educational or training institution or organisation wanting the best possible return on investment using digital marketing and communications techniques, channels and platforms.
All are welcome to attend from Institutions (Schools, Colleges, Language Schools, Universities, Associations etc) from the UK and Ireland, Europe, Middle East, Asia and Worldwide.
Individual and team bookings are very welcome.
Recent comments from those attending training included:
We organise a number of conferences over the academic year for those in Education responsible for digital pupil/student recruitment, marketing, admissions, communications, alumni relations and fundraising.
We are pleased to announce new dates for our 1-day introductory/intermediate ‘Introduction to Digital Education Marketing & Admissions’ seminars.
This is THE comprehensive introductory/intermediate training day developed specifically for the Education sector, refined and delivered over 12 years, focusing on how effectively you are using digital channels and platforms to engage and inform prospective parents and pupils/students.
During the day you will learn:
BOOK NOW FOR:
FORMAT: 1 day seminar with expert trainers.
WHO SHOULD ATTEND?: This Pupil/Student Recruitment Online training seminar will be of particular interest to:
WHAT WILL YOU LEARN?: We will focus on providing a checklist of Internet marketing techniques which if consistently applied (in-house or using an external specialist agency) can have a significant impact on registrations at relatively low cost, delivering a higher ROI. Topics covered over this 1 day seminar will include:
(Please click here if you want more detailed information or contact us if you have any questions.)
WHEN AND WHERE: Places are limited, please book now:
COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £295 + £59 Vat = £354 inc Vat per delegate. (Standard price: £345 + £69 Vat = £414 inc Vat per delegate.) The cost includes the training, venue, refreshments, lunch and training materials. Individual and team bookings are welcome.
HOW TO BOOK:
CONTACT US: Please contact us if you have any questions about attending this ‘Introduction to Digital Education Marketing & Admissions’ seminar.
The ‘Advanced Digital Education Marketing & Admissions’ seminars are for those who have mastered the basic skills and feel confident in using and managing their institution or organisation’s web presence and social media etc but want to develop their skills further, learn best practice and explore new ideas and innovative approaches.
CONTACT US: If you would like to attend the next ‘Advanced Digital Education Marketing & Admissions’ seminar please contact us and we will keep you informed of the dates for the next seminar(s).
We offer a range of 3 hour ‘Masterclass’ training workshops including: ‘Hootsuite’ (Social Media Management), ‘Online Advertising’, ‘YouTube & Vine’ (Social Media) and ‘Social Media Update’.
Each specialist 3 hour workshop, delivered by expert practitioners with relevant examples, will give you and your colleagues all the practical insights, tips and techniques you need to succeed.
The workshops will be of particular interest to those responsible for pupil/student recruitment, marketing, admissions and communications, and also for Alumni Relations & Fundraising too, at Schools, Colleges and Universities.
BOOK NOW FOR:
FORMAT: 3 hour ‘masterclass’ workshop with expert trainers.
WHO SHOULD ATTEND?: This workshop will suit those working in Education:
WHAT WILL YOU LEARN?: By attending this specialist 3 hour workshop you will learn how to use Hootsuite to manage your Social Media presence across multiple accounts and to use Social Media more efficiently and effectively for your Nursery, School, College or University.
Key topics will include:
(Please click here if you want more detailed information or contact us if you have any questions.)
WHEN AND WHERE: Places are limited, please book now to attend your preferred location and date:
COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £145 + £29 Vat = £174* inc Vat per delegate per workshop. (Standard price: £195 + £39 Vat = £234 inc Vat per delegate per workshop.) Lunch can be ordered as part of your booking, it is included for those attending both the morning and afternoon workshops. The cost includes the training, venue, refreshments and training materials. Individual and team bookings are welcome.
HOW TO BOOK:
CONTACT US: Please contact us if you have any questions about attending this ‘Hootsuite Pro’ workshop.
FORMAT: 3 hour ‘masterclass’ workshop with expert trainers.
WHO SHOULD ATTEND?: This workshop will suit those working in Education:
WHAT WILL YOU LEARN?: Over an intensive 3 hours we will introduce the three most important advertising platforms (Google AdWords, Facebook Advertising and LinkedIn Advertising) and explain how each can be used strategically, and cost-effectively, to support your pupil/student recruitment and admissions effort and also other areas too (such as alumni relations, event promotion, facilities rental etc). You will learn tips and techniques for online advertising across key themes including:
(Please click here if you want more detailed information or contact us if you have any questions.)
WHEN AND WHERE: Places are limited, please book now to attend your preferred location and date:
COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £145 + £29 Vat = £174* inc Vat per delegate per workshop. (Standard price: £195 + £39 Vat = £234 inc Vat per delegate per workshop.) Lunch can be ordered as part of your booking, it is included for those attending both the morning and afternoon workshops. The cost includes the training, venue, refreshments and training materials. Individual and team bookings are welcome.
HOW TO BOOK:
CONTACT US: Please contact us if you have any questions about attending this ‘Online Advertising’ workshop.
Why have we created this comprehensive ‘Website Commissioning & Development‘ one day training seminar?
During the introductions at the start of every workshop and seminar we run… from an ‘Introduction to Digital Marketing’ to Social Media, from Google Analytics to YouTube and Hootsuite… there are some delegates who say they are about to redevelop their website, others who say they are considering it and a lucky few who have just done it… and survived! (Just!)
Invariably over refreshments and lunch the conversation turns to supplier issues, frustrations with content management, mistakes made and lessons learned during what is often a sprawling, time consuming and expensive project to manage.
This is an unmissable day for any marketing professional or senior manager working in the education sector with responsibility for improving an existing website or commissioning and developing a new website for their School, College, University or training organisation.
BOOK NOW FOR:
FORMAT: 1 day seminar with expert trainers.
WHO SHOULD ATTEND?: This ‘Website Commissioning & Development’ training seminar will be of particular interest to:
WHAT WILL YOU LEARN?: We have developed this comprehensive 1 day training programme comprising best practice, insights and definitions, tips and techniques, examples and case studies based on our expertise and shared experience of website development and marketing and admissions for School, Colleges, Universities and training organisations. Topics covered over this 1 day seminar will include:
(Please click here if you want more detailed information or contact us if you have any questions.)
WHEN AND WHERE: Places are limited, please book now:
COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £345 + £69 Vat = £414 inc Vat per delegate. (Standard price: £395 + £79 Vat = £474 inc Vat per delegate.) The cost includes the training, venue, refreshments, lunch and training materials. Individual and team bookings are welcome.
HOW TO BOOK:
CONTACT US: Please contact us if you have any questions about attending this ‘Website Commissioning & Development’ seminar.
How well are you and your colleagues in your institution using analytics to maximise your community communications, pupil/student recruitment and alumni, fundraising and development efforts?
The need to master analytics is obvious – without understanding and insights about their web presence and social media activity any education and training institution/organisation will waste time and resources and fail to communicate effectively with parents, pupils/students, staff, alumni and others.
However few staff responsible for communications for Schools, Colleges, Universities and other learning and training organisations have a proper understanding of how to use web and social media analytics effectively.
If you want to “skill up” to gain the necessary understanding, insights and techniques to improve your communications, save time and use scarce resources more effectively book now on one of the 1-day training seminars taking place around the UK.
Our ‘Introduction to Google Analytics & Facebook Insights’ 1-day training seminar has been designed to give new and intermediate Google Analytics and Facebook Insight users practical knowledge in what the systems offer – teaching the fundamentals of web analytics, the Google Analytics and Facebook Insights interfaces, the production of key reports and the application of results to improve communications and engagement with key audiences.
Our ‘Advanced Google Analytics’ 1-day training seminar has been designed to give more experienced Google Analytics users practical knowledge in what the system offers, teaching the more advanced aspects of web analytics using the Google Analytics interface, metrics and journey tracking, linking with Google AdWords, reporting and the application of results to improve communications and engagement with key audiences.
BOOK NOW FOR:
FORMAT: 1 day seminar with expert trainers.
WHO SHOULD ATTEND?: This ‘Introduction to Google Analytics & Facebook Insights’ training seminar will be of particular interest to:
WHAT WILL YOU LEARN?: The need to master analytics is obvious – without understanding and insights any education and training institution/organisation will waste time and resources and fail to communicate effectively with parents, pupils/students, staff, alumni and others. Over the 1 day seminar those attending the course will:
(Please click here if you want more detailed information or contact us if you have any questions.)
WHEN AND WHERE: Places are limited, please book now:
COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £295 + £59 Vat = £354 inc Vat per delegate. (Standard price: £345 + £69 Vat = £414 inc Vat per delegate.) The cost includes the training, venue, refreshments, lunch and training materials. Individual and team bookings are welcome.
HOW TO BOOK:
CONTACT US: Please contact us if you have any questions about attending this ‘Introduction to Google Analytics & Facebook Insights’ seminar.
FORMAT: 1 day seminar with expert trainers.
WHO SHOULD ATTEND?: This ‘Advanced Google Analytics’ training seminar will be of particular interest to:
WHAT WILL YOU LEARN?: This ‘hands on’ intensive ‘Advanced Google Analytics’ seminar will provide advanced insights, tips and techniques for using Google Analytics. We will show you how to analyse your communications activity with more depth and precision, enabling you to maximise all the benefits the Google Analytics tool offers, in an education and training context, so that you and your colleagues can get the best return on your time and resources. The number of attendees is limited to enable plenty of opportunity for questions and discussion. Over the 1 day seminar those attending the course will:
Consider how other tools (such as A+B testing, heat-mapping and alternative analytics tools) may be used together with Google
(Please click here if you want more detailed information or contact us if you have any questions.)
WHEN AND WHERE: Places are limited, please book now:
COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £345 + £69 Vat = £414 inc Vat per delegate. (Standard price: £395 + £79 Vat = £474 inc Vat per delegate.) The cost includes the training, venue, refreshments, lunch and training materials. Individual and team bookings are welcome.
HOW TO BOOK:
CONTACT US: Please contact us if you have any questions about attending this ‘Advanced Google Analytics’ seminar.
Today everyone is a potential ‘citizen journalist’ – your pupils, parents, colleagues, governors and alumni and many others involved in your community – with access to technology that enables any of them to have unprecedented influence.
The prevalence of the Internet, Social Media and mobile technology mean that students, parents, members of staff, suppliers and others can all contribute, directly and indirectly, wittingly and unwittingly, to the impact and reach of a story. The old ways to deal with bad news, through meetings, publications and the telephone are no longer sufficient.
Instant digital communication and the availability of mobile devices has created a new era in which a lack of preparation and knowledge, coupled with limited time and resource, can serve to make an already difficult situation much worse when public relations issues arise… whether criticism, cyber bullying, teacher abuse, cheating, criminal activity, an accident etc.
Stuff happens. It is unavoidable for any dynamic community, not least schools and colleges. Your institution will inevitably face unexpected events in the next few weeks, months or years that could have a negative impact on your community and beyond, and be outside your control. There are numerous examples of schools and colleges having to deal at no notice with the intense glare of local, regional and national media attention (sometimes international) fueled by Social Media and online discussion and scrutiny.
This 1-day seminar will provide essential insights, information and guidance about online reputation management.
BOOK NOW FOR:
FORMAT: 1 day seminar with expert trainers.
WHO SHOULD ATTEND?: Now is the time to extend your understanding and planning to bad news and crisis management online. To help you with the process, we have developed an intensive 1-day seminar for key staff responsible for communications and management within your school or college:
WHAT WILL YOU LEARN?: The ‘Managing Bad News & Crisis Online’ seminar will comprise presentations, case studies, exercises and strategy planning (with guidance notes and template plans) covering a range of key issues including:
(Please contact us if you have any questions.)
WHEN AND WHERE: Places are limited, please book now:
COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £345 + £69 Vat = £414 inc Vat per delegate. (Standard price: £395 + £79 Vat = £474 inc Vat per delegate.) The cost includes the training, venue, refreshments, lunch and training materials. Individual and team bookings are welcome.
HOW TO BOOK:
CONTACT US: Please contact us if you have any questions about attending this ‘Managing Bad News & Crisis Online’ seminar.
We would like to hear from you on any topic, with any question or comment.
Please use our Contact Us page to tell us about any ideas, issues, difficulties or challenges you face.
Copyright © 2023 OMTAC Ltd. All Rights Reserved. Privacy Policy & GDPR