Training – For Education Providers

CLICK-RECRUIT-ENROL – TRAINING IN EUROPE FOR NURSERIES, SCHOOLS, COLLEGES & UNIVERSITIES


> MARKETING & ADMISSIONS – WORKSHOPS AND SEMINARS – EUROPE

For comprehensive training in key digital Education Marketing & Admissions techniques specifically developed for education and training institutions and organisations please simply scroll down this page or click on the sub-headings below to be taken to a particular section.

We work in conjunction with organisations like the isbi organisation (Which School) to deliver high quality courses around the UK and abroad, developed over the last 12+ years. Save £50 or more per person with ‘early bird’ booking discounts currently available.

> QUICK-LINKS TO TRAINING INFORMATION FOR 2016 ON THIS WEBPAGE

  • Please contact us if you have any questions or any difficulty with your booking.

Digital_Tool_Box_Julian_Erbsloeh_Workshop_08_19_October_2015_cropped_300_195Running since 2003 and attended by 1000s of delegates, our workshops and seminars offer essential training for anyone responsible for the Marketing, Admissions, Communications and/or PR for a School, College, University or other educational or training institution or organisation wanting the best possible return on investment using digital marketing and communications techniques, channels and platforms.

All are welcome to attend from Institutions (Schools, Colleges, Language Schools, Universities, Associations etc) from the UK and Ireland, Europe, Middle East, Asia and Worldwide.

Individual and team bookings are very welcome.

Recent comments from those attending training included:

  • “An enormous amount of information – Matthew is very knowledgeable. Inspiring – I want to go out and do all I can regarding social media.”
  • “Great – very interesting and helpful.”
  • “Excellent in all respects. One of the best courses I have been on.”
  • “Really good course, so glad I booked on.”
  • “Really interesting…”
  • “Brilliant introduction to Social Media, looking forward to putting into practice.”
  • “Looking forward to learning how to do more at the next session.”
  • “…an enjoyable day!”

> MARKETING & ADMISSIONS – CONFERENCES – EUROPE

We organise a number of conferences over the academic year for those in Education responsible for digital pupil/student recruitment, marketing, admissions, communications, alumni relations and fundraising.

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> ‘INTRODUCTION TO DIGITAL EDUCATION MARKETING & ADMISSIONS’ – INTRODUCTORY/INTERMEDIATE ONE DAY SEMINAR

We are pleased to announce new dates for our 1-day introductory/intermediate ‘Introduction to Digital Education Marketing & Admissions’ seminars.

This is THE comprehensive introductory/intermediate training day developed specifically for the Education sector, refined and delivered over 12 years, focusing on how effectively you are using digital channels and platforms to engage and inform prospective parents and pupils/students.

OMTAC_CRE_Conference_Matthew_DArcy_IMG_8176During the day you will learn:

  • How to improve your website;
  • Techniques for winning better Google ranking using Search Engine Optimisation (SEO);
    Guidance on using Online Advertising;
  • How to exploit Social Media (Facebook, Google+, Pinterest, LinkedIn etc) and Micro-blogging (Twitter etc) effectively;
  • Tips on using Mobile, Multimedia, digital for Events (Open days etc) etc.

BOOK NOW FOR:

* INTRODUCTION TO DIGITAL EDUCATION MARKETING & ADMISSIONS – 1 DAY SEMINAR

[BOOKING FORM] [PAY ONLINE]

FORMAT: 1 day seminar with expert trainers.
WHO SHOULD ATTEND?: This Pupil/Student Recruitment Online training seminar will be of particular interest to:

  • School, College and University Marketing & PR Managers
  • Admissions Officers and Admissions Registrars
  • Student Recruitment Directors
  • International Marketing Managers and Directors for Schools, Colleges or Universities
  • Development Officers / Managers and Development Directors
  • Senior School/College/University Management
  • Head Teachers and Principals

WHAT WILL YOU LEARN?: We will focus on providing a checklist of Internet marketing techniques which if consistently applied (in-house or using an external specialist agency) can have a significant impact on registrations at relatively low cost, delivering a higher ROI. Topics covered over this 1 day seminar will include:

  • Getting Your Web Presence Right – How To Make An Impact Online… Your Website Is Vital… Is it Delivering?.
  • Social & Professional Networks (Facebook, XING, LinkedIn), How To Advertise On Facebook and LinkedIn.
  • Search Engine Optimisation (SEO) – How To Rank High On Google.
  • Pay Per Click Advertising – How To Advertise On Google.
  • Email Marketing – How To Communicate With Prospective Students.
  • Online Directories and Guides – How To Use Them Effectively.
  • Twitter, Viral Marketing & Applications, Blogs and Vlogs – How Are They Relevant?
  • Using Multi-Media – Video (YouTube, Vimeo etc), Audio Podcasting (iTunes etc), Photographs/Images (Flickr etc).
  • Sharing Is The Future, Creating Ambassadors & Evangelists with RSS, Bookmarking & Sharing, Like buttons on Facebook and Google etc.
  • Opening New Communications Channels – SMS/Texting, VOIP & Instant Messaging (Skype, MSN Messenger etc), Live Chat etc etc.
  • Campaign Planning – How To Put It Into Practice.
  • Campaign Monitoring and Analysis (Web Analytics & Statistics) – How To Assess The Return On Investment.

(Please click here if you want more detailed information or contact us if you have any questions.)
Digital_Tool_Box_Adam_Tinworth_11_19_October_2015_cropped_300_195WHEN AND WHERE: Places are limited, please book now:

  • New Dates To Be Confirmed Soon For 2017 at the Location TBC

COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £295 + £59 Vat = £354 inc Vat per delegate. (Standard price: £345 + £69 Vat = £414 inc Vat per delegate.) The cost includes the training, venue, refreshments, lunch and training materials. Individual and team bookings are welcome.
HOW TO BOOK:

  • STEP 1: Please click here to complete the online booking form.

  • STEP 2: Please then click here to pay online with Credit/Debit card or PayPal account. (Alternatively you can pay by BACS/International Wire transfer if you prefer, please indicate your preferred payment option when booking.)

CONTACT US: Please contact us if you have any questions about attending this ‘Introduction to Digital Education Marketing & Admissions’ seminar.


> ‘ADVANCED DIGITAL EDUCATION MARKETING & ADMISSIONS’ – ONE DAY SEMINAR

The ‘Advanced Digital Education Marketing & Admissions’ seminars are for those who have mastered the basic skills and feel confident in using and managing their institution or organisation’s web presence and social media etc but want to develop their skills further, learn best practice and explore new ideas and innovative approaches.

CONTACT US: If you would like to attend the next ‘Advanced Digital Education Marketing & Admissions’ seminar please contact us and we will keep you informed of the dates for the next seminar(s).

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> ‘MASTERCLASS’ TRAINING – 3 HOUR WORKSHOPS

CRE_Digital_Education_Marketing_London_Piccadilly_Circus_Night_IMG_6468_300_200We offer a range of 3 hour ‘Masterclass’ training workshops including: ‘Hootsuite’ (Social Media Management), ‘Online Advertising’, ‘YouTube & Vine’ (Social Media) and ‘Social Media Update’.

Each specialist 3 hour workshop, delivered by expert practitioners with relevant examples, will give you and your colleagues all the practical insights, tips and techniques you need to succeed.

The workshops will be of particular interest to those responsible for pupil/student recruitment, marketing, admissions and communications, and also for Alumni Relations & Fundraising too, at Schools, Colleges and Universities.

BOOK NOW FOR:

* HOOTSUITE PRO (Social Media Management) – 3 HOUR WORKSHOP

[BOOKING FORM] [PAY ONLINE]

FORMAT: 3 hour ‘masterclass’ workshop with expert trainers.
WHO SHOULD ATTEND?: This workshop will suit those working in Education:

  • whether directly responsible for setting up and/or managing a Social Media presence or assisting with developing and managing your Social Media activity;
  • who wish to gain insight and understanding for strategic planning and implementation now and/or in the future.

Digital_Tool_Box_Claire_Wass_11_19_October_2015_cropped_300_195WHAT WILL YOU LEARN?: By attending this specialist 3 hour workshop you will learn how to use Hootsuite to manage your Social Media presence across multiple accounts and to use Social Media more efficiently and effectively for your Nursery, School, College or University.
Key topics will include:

  • Best practice for Social Media community managers and why they are using Social Media management tools;
  • How other educational institutions are using Hootsuite to organise and maintain their online social presence, and tips and techniques for researching and monitoring competitors;
  • Setting up a HootSuite account, adding Social Media profiles, organising column tabs and streams and vanity/custom URLs;
  • Scheduling and automating posts and using the bulk scheduling tool;
  • Using automatic RSS posting (integrating with Blog/News);
  • Monitoring options including ‘Social Listening’ – monitoring what people are saying about your institution;
  • Advanced GEO targeting and creating lists with Twitter;
  • Using Hootsuite Apps and browser extensions;
  • Using analytics to review, evaluate, report and improve and how to create and generate reports.

(Please click here if you want more detailed information or contact us if you have any questions.)
WHEN AND WHERE: Places are limited, please book now to attend your preferred location and date:

  • New Dates To Be Confirmed Soon For 2017 at the Location TBC

COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £145 + £29 Vat = £174* inc Vat per delegate per workshop. (Standard price: £195 + £39 Vat = £234 inc Vat per delegate per workshop.) Lunch can be ordered as part of your booking, it is included for those attending both the morning and afternoon workshops. The cost includes the training, venue, refreshments and training materials. Individual and team bookings are welcome.
HOW TO BOOK:

  • STEP 1: Please click here to complete the online booking form.

  • STEP 2: Please then click here to pay online with Credit/Debit card or PayPal account. (Alternatively you can pay by BACS/International Wire transfer if you prefer, please indicate your preferred payment option when booking.)

CONTACT US: Please contact us if you have any questions about attending this ‘Hootsuite Pro’ workshop.

* ONLINE ADVERTISING – 3 HOUR WORKSHOP

[BOOKING FORM] [PAY ONLINE]

FORMAT: 3 hour ‘masterclass’ workshop with expert trainers.
WHO SHOULD ATTEND?: This workshop will suit those working in Education:

  • if you have a web and/or social media presence;
  • you recognise that off-line advertising can be ineffective and poorly targeted and want to investigate using targeted advertising online (and have some budget to allocate to it);
  • you have one or more objectives (‘conversions’) to achieve, such as more prospective parents and/or students visiting your Admissions pages, more enquiries, more enrolments etc.

Digital_Tool_Box_Julian_Erbsloeh_Workshop_07_19_October_2015_cropped_300_195WHAT WILL YOU LEARN?: Over an intensive 3 hours we will introduce the three most important advertising platforms (Google AdWords, Facebook Advertising and LinkedIn Advertising) and explain how each can be used strategically, and cost-effectively, to support your pupil/student recruitment and admissions effort and also other areas too (such as alumni relations, event promotion, facilities rental etc). You will learn tips and techniques for online advertising across key themes including:

  • Targeting – deciding who you should target, where and how using key words and phrases and location targeting;
  • Re-targeting and Re-marketing – bringing visitors back to your website who failed to register or enquire on their first visit;
  • Creating Text and Display Adverts – creating and testing a variety of adverts to increase impact and engagement and maximise the return on investment;
  • Tracking Conversions and Attribution – determining how well the advertising is working and attributing success (between online advertising and other marketing activity online and offline);
  • Analytics – the opportunities to analyse and report on the return on investment (much more accurately than off-line).

(Please click here if you want more detailed information or contact us if you have any questions.)
WHEN AND WHERE: Places are limited, please book now to attend your preferred location and date:

  • New Dates To Be Confirmed Soon For 2017 at the Location TBC

COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £145 + £29 Vat = £174* inc Vat per delegate per workshop. (Standard price: £195 + £39 Vat = £234 inc Vat per delegate per workshop.) Lunch can be ordered as part of your booking, it is included for those attending both the morning and afternoon workshops. The cost includes the training, venue, refreshments and training materials. Individual and team bookings are welcome.
HOW TO BOOK:

  • STEP 1: Please click here to complete the online booking form.

  • STEP 2: Please then click here to pay online with Credit/Debit card or PayPal account. (Alternatively you can pay by BACS/International Wire transfer if you prefer, please indicate your preferred payment option when booking.)

CONTACT US: Please contact us if you have any questions about attending this ‘Online Advertising’ workshop.

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> ‘WEBSITE COMMISSIONING & DEVELOPMENT’ – ONE DAY SEMINAR

Why have we created this comprehensive ‘Website Commissioning & Development‘ one day training seminar?

During the introductions at the start of every workshop and seminar we run… from an ‘Introduction to Digital Marketing’ to Social Media, from Google Analytics to YouTube and Hootsuite… there are some delegates who say they are about to redevelop their website, others who say they are considering it and a lucky few who have just done it… and survived! (Just!)

Invariably over refreshments and lunch the conversation turns to supplier issues, frustrations with content management, mistakes made and lessons learned during what is often a sprawling, time consuming and expensive project to manage.

This is an unmissable day for any marketing professional or senior manager working in the education sector with responsibility for improving an existing website or commissioning and developing a new website for their School, College, University or training organisation.

BOOK NOW FOR:

* WEBSITE COMMISSIONING & DEVELOPMENT – 1 DAY SEMINAR

[BOOKING FORM] [PAY ONLINE]

FORMAT: 1 day seminar with expert trainers.
WHO SHOULD ATTEND?: This ‘Website Commissioning & Development’ training seminar will be of particular interest to:

  • School, College and University Marketing & PR Managers
  • Admissions Officers and Admissions Registrars
  • Student Recruitment Directors
  • International Marketing Managers and Directors for Schools, Colleges or Universities
  • Development Officers / Managers and Development Directors
  • Senior School/College/University Management
  • Head Teachers and Principals

Digital_Tool_Box_General_Workshop_04_19_October_2015_cropped_300_195WHAT WILL YOU LEARN?: We have developed this comprehensive 1 day training programme comprising best practice, insights and definitions, tips and techniques, examples and case studies based on our expertise and shared experience of website development and marketing and admissions for School, Colleges, Universities and training organisations. Topics covered over this 1 day seminar will include:

  • Project Management – recruiting and managing a team, time management and planning, scheduling and task allocation;
  • Analytics & Research – analysing current website performance, visitor behaviour, ‘User Experience’ and benchmarking against other websites;
  • Branding – name, ethos, mission, imagery, style, tone of voice etc;
  • Design – the ‘User Journey’, navigation, graphics, colours, fonts (the ‘look and feel’)… creating and revising the page layout ‘wireframes’;
  • Personalisation, Interaction & Data Capture – creating opportunities for personalisation, interaction, conversation and the collection of visitor information (contact forms etc);
  • Search Engine Optimisation (SEO) – using SEO techniques to improve the discoverability of the website, and ultimately improving ranking on the search engine results page (SERP);
  • Content – creating targeted, engaging, relevant and ‘evergreen’ content;
  • Functionality and Transactions;
  • Mobile – responsive design, devices, implications for content, Applications (Apps);
  • Choosing & Managing Suppliers;
  • Post-Launch – Promotion, analysis, on-going development and improvement etc.

(Please click here if you want more detailed information or contact us if you have any questions.)
WHEN AND WHERE: Places are limited, please book now:

  • New Dates To Be Confirmed Soon For 2017 at the Location TBC
  • COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £345 + £69 Vat = £414 inc Vat per delegate. (Standard price: £395 + £79 Vat = £474 inc Vat per delegate.) The cost includes the training, venue, refreshments, lunch and training materials. Individual and team bookings are welcome.
    HOW TO BOOK:

    • STEP 1: Please click here to complete the online booking form.

    • STEP 2: Please then click here to pay online with Credit/Debit card or PayPal account. (Alternatively you can pay by BACS/International Wire transfer if you prefer, please indicate your preferred payment option when booking.)

    CONTACT US: Please contact us if you have any questions about attending this ‘Website Commissioning & Development’ seminar.

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    > ‘ANALYTICS, WEB STATISTICS & SOCIAL MEDIA INSIGHTS’

    How well are you and your colleagues in your institution using analytics to maximise your community communications, pupil/student recruitment and alumni, fundraising and development efforts?

    CRE_Digital_Education_Marketing_London_Apple_Store_Regents_Street_Window_IMG_6392_300_200The need to master analytics is obvious – without understanding and insights about their web presence and social media activity any education and training institution/organisation will waste time and resources and fail to communicate effectively with parents, pupils/students, staff, alumni and others.

    However few staff responsible for communications for Schools, Colleges, Universities and other learning and training organisations have a proper understanding of how to use web and social media analytics effectively.

    If you want to “skill up” to gain the necessary understanding, insights and techniques to improve your communications, save time and use scarce resources more effectively book now on one of the 1-day training seminars taking place around the UK.

    > ‘INTRODUCTION TO GOOGLE ANALYTICS & FACEBOOK INSIGHTS’ – INTRODUCTORY/INTERMEDIATE – ONE DAY SEMINAR

    Our ‘Introduction to Google Analytics & Facebook Insights’ 1-day training seminar has been designed to give new and intermediate Google Analytics and Facebook Insight users practical knowledge in what the systems offer – teaching the fundamentals of web analytics, the Google Analytics and Facebook Insights interfaces, the production of key reports and the application of results to improve communications and engagement with key audiences.

    > ‘ADVANCED GOOGLE ANALYTICS’ – ONE DAY SEMINAR

    Our ‘Advanced Google Analytics’ 1-day training seminar has been designed to give more experienced Google Analytics users practical knowledge in what the system offers, teaching the more advanced aspects of web analytics using the Google Analytics interface, metrics and journey tracking, linking with Google AdWords, reporting and the application of results to improve communications and engagement with key audiences.

    BOOK NOW FOR:

    * INTRODUCTION TO GOOGLE ANALYTICS & FACEBOOK INSIGHTS – 1 DAY SEMINAR

    [BOOKING FORM] [PAY ONLINE]

    FORMAT: 1 day seminar with expert trainers.
    WHO SHOULD ATTEND?: This ‘Introduction to Google Analytics & Facebook Insights’ training seminar will be of particular interest to:

    • School, College and University Marketing & PR Managers
    • Admissions Officers and Admissions Registrars
    • Student Recruitment Directors
    • International Marketing Managers and Directors for Schools, Colleges or Universities
    • Development Officers / Managers and Development Directors
    • Senior School/College/University Management
    • Head Teachers and Principals

    Digital_Tool_Box_Julian_Erbsloeh_Workshop_04_19_October_2015_cropped_300_195WHAT WILL YOU LEARN?: The need to master analytics is obvious – without understanding and insights any education and training institution/organisation will waste time and resources and fail to communicate effectively with parents, pupils/students, staff, alumni and others. Over the 1 day seminar those attending the course will:

    • Explore the role and application of Web and Social Media analytics;
    • Learn the Google Analytics & Facebook Insights interface, dashboard and segments;
    • Understand the wealth of information available, and how it applies to their institution’s communications, recruitment, admissions and alumni activity;
    • Clarify the best metrics to measure (and why);
    • Develop the skills to analyse traffic and content reports and to set goals and filters, including visits, visitors, bounce rates and traffic sources;
    • Master the production of useful, relevant Analytics reports;
    • Gain confidence in the presentation of relevant information in context to other colleagues, senior management, governors etc;
    • Have access to troubleshooting tips and advice after the seminar.

    (Please click here if you want more detailed information or contact us if you have any questions.)
    WHEN AND WHERE: Places are limited, please book now:

    COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £295 + £59 Vat = £354 inc Vat per delegate. (Standard price: £345 + £69 Vat = £414 inc Vat per delegate.) The cost includes the training, venue, refreshments, lunch and training materials. Individual and team bookings are welcome.
    HOW TO BOOK:

    • STEP 1: Please click here to complete the online booking form.

    • STEP 2: Please then click here to pay online with Credit/Debit card or PayPal account. (Alternatively you can pay by BACS/International Wire transfer if you prefer, please indicate your preferred payment option when booking.)

    CONTACT US: Please contact us if you have any questions about attending this ‘Introduction to Google Analytics & Facebook Insights’ seminar.

    * ADVANCED GOOGLE ANALYTICS – 1 DAY SEMINAR

    [BOOKING FORM] [PAY ONLINE]

    FORMAT: 1 day seminar with expert trainers.
    WHO SHOULD ATTEND?: This ‘Advanced Google Analytics’ training seminar will be of particular interest to:

    • School, College and University Marketing & PR Managers
    • Admissions Officers and Admissions Registrars
    • Student Recruitment Directors
    • International Marketing Managers and Directors for Schools, Colleges or Universities
    • Development Officers / Managers and Development Directors
    • Senior School/College/University Management
    • Head Teachers and Principals

    Digital_Tool_Box_General_10_19_October_2015_cropped_300_195WHAT WILL YOU LEARN?: This ‘hands on’ intensive ‘Advanced Google Analytics’ seminar will provide advanced insights, tips and techniques for using Google Analytics. We will show you how to analyse your communications activity with more depth and precision, enabling you to maximise all the benefits the Google Analytics tool offers, in an education and training context, so that you and your colleagues can get the best return on your time and resources. The number of attendees is limited to enable plenty of opportunity for questions and discussion. Over the 1 day seminar those attending the course will:

    • Grow their understanding of Advanced Web Metrics;
    • Better understand the wealth of information available, and how it applies to their institution’s communications, recruitment, admissions and alumni activity, through the use of Custom Segments;
    • Learn to use Shortcuts to save time;
    • Learn to implement advanced tracking, tagging and analysis (including more effective use of Events, Demographics and Benchmarking);
    • Set-up Alerts and Intelligence Events for ‘real time’ monitoring;
    • Learn to use Google Analytics reports more effectively and how to present them more effectively to others;
    • Gain confidence in using Visitor Data, Custom Variable, User Flow etc to make measurable improvements to click-through rates and conversions (registrations, enrolments etc) and to increase the engagement by key target audiences;
    • Improve their understanding of using Google Analytics for Google AdWords and other advertising activity;
    • Consider how other tools (such as A+B testing, heat-mapping and alternative analytics tools) may be used together with Google

    • Analytics for continuous improvement;
    • Have access to troubleshooting tips and advice after the seminar.

    (Please click here if you want more detailed information or contact us if you have any questions.)
    WHEN AND WHERE: Places are limited, please book now:

    COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £345 + £69 Vat = £414 inc Vat per delegate. (Standard price: £395 + £79 Vat = £474 inc Vat per delegate.) The cost includes the training, venue, refreshments, lunch and training materials. Individual and team bookings are welcome.
    HOW TO BOOK:

    • STEP 1: Please click here to complete the online booking form.

    • STEP 2: Please then click here to pay online with Credit/Debit card or PayPal account. (Alternatively you can pay by BACS/International Wire transfer if you prefer, please indicate your preferred payment option when booking.)

    CONTACT US: Please contact us if you have any questions about attending this ‘Advanced Google Analytics’ seminar.

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    > ‘MANAGING BAD NEWS & CRISIS ONLINE’ – ONE DAY SEMINAR

    Today everyone is a potential ‘citizen journalist’ – your pupils, parents, colleagues, governors and alumni and many others involved in your community – with access to technology that enables any of them to have unprecedented influence.

    Digital_Tool_Box_Laura_Bevans_01_19_October_2015_cropped_300_195The prevalence of the Internet, Social Media and mobile technology mean that students, parents, members of staff, suppliers and others can all contribute, directly and indirectly, wittingly and unwittingly, to the impact and reach of a story. The old ways to deal with bad news, through meetings, publications and the telephone are no longer sufficient.

    Instant digital communication and the availability of mobile devices has created a new era in which a lack of preparation and knowledge, coupled with limited time and resource, can serve to make an already difficult situation much worse when public relations issues arise… whether criticism, cyber bullying, teacher abuse, cheating, criminal activity, an accident etc.

    Stuff happens. It is unavoidable for any dynamic community, not least schools and colleges. Your institution will inevitably face unexpected events in the next few weeks, months or years that could have a negative impact on your community and beyond, and be outside your control. There are numerous examples of schools and colleges having to deal at no notice with the intense glare of local, regional and national media attention (sometimes international) fueled by Social Media and online discussion and scrutiny.

    This 1-day seminar will provide essential insights, information and guidance about online reputation management.

    BOOK NOW FOR:

    * MANAGING BAD NEWS & CRISIS ONLINE – 1 DAY SEMINAR

    [BOOKING FORM] [PAY ONLINE]

    FORMAT: 1 day seminar with expert trainers.
    WHO SHOULD ATTEND?: Now is the time to extend your understanding and planning to bad news and crisis management online. To help you with the process, we have developed an intensive 1-day seminar for key staff responsible for communications and management within your school or college:

    • The Head teacher and/or Senior Management Team
    • Marketing, Communications & PR Manager/Officer
    • Admissions Manager/Officer
    • Alumni Relations and Fundraising Manager/Officer
    • Governors

    Digital_Tool_Box_Andrew_Hancox_16_19_October_2015_cropped_300_195WHAT WILL YOU LEARN?: The ‘Managing Bad News & Crisis Online’ seminar will comprise presentations, case studies, exercises and strategy planning (with guidance notes and template plans) covering a range of key issues including:

    • When stuff happens – best practice when bad news goes viral;
    • Your current online presence (Web, Social Media, Email etc. – what do you have, what do you need?
    • Social Media, Multimedia & Messaging – ‘netiquette’ and functionality, what you need to know about Facebook, YouTube, Google Plus, LinkedIn, Instagram, Pinterest, Snapchat etc;
    • Micro-blogging – Twitter, Tumblr etc;
    • Search Engines – what you need to know about the role of Google & Bing;
    • Why you have to think ‘Evergreen’;
    • Monitoring tools and techniques and management and planning tools;
    • Controlling access – who has and should have responsibility for your institution to your online presence?
    • Identifying expertise (PR, legal etc. amongst members of the community, friends and suppliers;
    • Contingency – ensuring enough staff are trained and ready to help when you trend for all the wrong reasons;
    • Taking a breath – the importance of listening;
    • Tone of voice, style and consistency;
    • Getting the facts right – dealing with misinformation online;
    • Responding to online reports, conversations, comments and questions… should you respond, how and where?
    • Avoiding conflict and dealing with critics, ‘haters’ and ‘trolls’;
    • When you need to apologise – making it right;
    • Dealing with ‘partners’ who are also active and reporting online (emergency services, suppliers etc).

    (Please contact us if you have any questions.)
    WHEN AND WHERE: Places are limited, please book now:

  • New Dates To Be Confirmed Soon For 2017 at the Location TBC
  • COST: ‘Early Bird’ discount save £50 or more – cost per delegate is just: £345 + £69 Vat = £414 inc Vat per delegate. (Standard price: £395 + £79 Vat = £474 inc Vat per delegate.) The cost includes the training, venue, refreshments, lunch and training materials. Individual and team bookings are welcome.
    HOW TO BOOK:

    • STEP 1: Please click here to complete the online booking form.

    • STEP 2: Please then click here to pay online with Credit/Debit card or PayPal account. (Alternatively you can pay by BACS/International Wire transfer if you prefer, please indicate your preferred payment option when booking.)

    CONTACT US: Please contact us if you have any questions about attending this ‘Managing Bad News & Crisis Online’ seminar.


    > GET IN TOUCH

    We would like to hear from you on any topic, with any question or comment.

    Please use our Contact Us page to tell us about any ideas, issues, difficulties or challenges you face.

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