Advanced Digital Education Marketing – Seminar




This page explains the advanced pupil and student recruitment online training seminar content and programme in full, and how to book a place for one or more delegates.

(Alternatively if an introductory/intermediate seminar would be more relevant please click on the link to read about the popular 1-day ‘‘Introduction to Digital Education Marketing & Admissions’ seminar on how to advertise and market your School, College, University or Education/Training organisation online.)

We work in conjunction with the isbi organisation (Which School) to deliver high quality courses around the UK and abroad, developed over the last 10+ years… the Advanced Seminar is intended for Institution (Schools, Colleges, Language Schools, Universities, Associations etc) Marketing & PR Managers, Admissions Officers and Admissions Registrars, Student Recruitment Directors, International Marketing Managers and Directors, Development Officers, Managers and Development Directors, Senior Management, Head Teachers and Principals from the UK and Ireland, Europe, Middle East, Asia and worldwide who:


  • Are already experienced in using digital channels and platforms for attracting, engaging and recruiting prospective Pupils, Students and Parents (and others such as Opinion Leaders/Advisers (Feeder Schools, Family including Grandparents, Education Agents, Relocation Consultants etc), Staff, Suppliers etc) locally, regionally, nationally and internationally as appropriate.

Those attending should:

  • have an established web presence (either a dedicated website or web pages) for their Institution;
  • have a basic understanding of Search Engine Optimisation (SEO) and a desire to achieve higher ranking on Google Search;
  • be using a database and email to communicate with prospective pupils, students and parents;
  • be interested in using online advertising (with Google, Facebook etc)
  • be managing (or setting up) a Facebook Page(s) with content;
  • have a Twitter account;
  • want to learn about new developments which may improve engagement with prospective pupils and students;
  • have an interest in Mobile Marketing opportunities.

(You may also be publishing a blog, using event management online, multimedia etc.)

Alumni Relations Online Speaker Paul Mallaghan Long 0085 250 129Ready to book your place(s) on the Digital Advanced Education Marketing, PR and Online Advertising Training Seminar? Please click here to go straight to the “How to Book” section below. [AVAILABILITY – we currently have availability on all Advanced Training Seminar dates.]

The number of places on each Advanced seminar is limited, places are allocated on a first come, first served basis… early booking is recommended to avoid disappointment.

Recent comments from those attending a 1-day seminar (Oct 2013, London) included:

  • “An enormous amount of information – Matthew is very knowledgeable. Inspiring – I want to go out and do all I can regarding social media.”
  • “Great – very interesting and helpful.”
  • “Brilliant introduction to Social Media, looking forward to putting into practice.”
  • “Looking forward to learning how to do more at the next session.”
  • “…an enjoyable day!”


Please simply scroll down this page or click on the sub-headings below to be taken to a particular section:

(To read why Online Internet Marketing matters and how it differs from traditional marketing please click here.)

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We have been delivering introductory training and consultancy and organised and presented at workshops, seminars and conferences for over 10 years on how Schools, Colleges and Universities can use digital communications, channels and platforms to more effectively engage and recruit prospective Pupils, Students and Parents (and others such as Opinion Leaders/Advisers (Feeder Schools, Family including Grandparents, Education Agents, Relocation Consultants etc), Staff, Suppliers etc).

Facebook 250 167Now that many Institutions have established a Web presence and are using Social Networks, Micro-blogging, Email etc, we feel it is timely to offer more advanced training and support.

We appreciate that your time is short and resources have to be allocated with care for maximum positive impact.

In a rapidly evolving ‘digital world’, with a busy day-to-day schedule, it is not easy for Education Marketing, PR & Admissions professionals and Senior Management at Schools, Colleges and Universities etc to learn how:

  • to use digital communications more effectively,
  • to tweak and improve their existing presence on platforms and channels,
  • to move the advertising budget online to use Online Advertising for more cost-effective targeted advertising,
  • to develop Social Media policies,
  • to optimise and improve events like Open Days,
  • to strategically plan and integrate online and offline activity etc etc.

With up to 95% of pupils and students using the Internet, social networks, email, IM and SMS, and with increasing numbers of parents also utilising online channels in their business and personal lives, there is now tremendous opportunity for Student Admissions Officers & Registrars, Marketing & PR Communications Managers, Development Directors and Senior Management in Education to put budgets to more effective use with significantly more targeted advertising and promotional activity that can be tracked, analysed and assessed on a daily, hourly and even minute by minute basis for impact and ultimately for return on investment.

Alumni Relations Online Speaker Matthew DArcy Long 0039 250 147We have therefore developed this 1-day Advanced Seminar to provide an intensive, highly productive ‘time out’ – giving you the opportunity to review your current activity and to identify ways to improve your Education Marketing, PR & Advertising online, drawing on relevant case studies, benchmarking and sharing ideas with other professionals.

We have kept the ‘Exceeding Admissions Targets with Digital Marketing, PR and Advertising Online’ Advanced Seminar price as low as possible, we are limiting the number of people attending each Advanced Seminar to encourage interaction, and we are offering a choice of themes to ensure the Training Seminar is as relevant as possible.

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OMTAC Header Image Lapwww 300The ‘Exceeding Admissions Targets with Digital Marketing, PR and Advertising Online’ Advanced Seminar has been designed for those with responsibility for admissions, promotions, marketing and PR within Schools, Colleges and Universities.

The Advanced Seminar should be of considerable benefit to anyone who have previously attended the Introductory 1-day Education Marketing & PR Online Seminar or who are confidently using the Web, Social Networks, Email etc and have an established presence on various channels and platforms for promoting their Institution to students at home and abroad.

The Advanced Seminar is much less about “How to set-up…” than “How to use effectively…” It is about how to utilise channels and platforms to achieve the best possible return on investment, what works best, how to integrate on and offline efforts, how to work and plan strategically etc.

Those attending normally include:

  • Alumni Relations Online Delegates Katy ONeill 0010 250 165School, College and University Marketing & PR Managers
  • Admissions Officers and Admissions Registrars
  • Student Recruitment Directors
  • International Marketing Managers and Directors for Schools, Colleges or Universities
  • Development Officers / Managers and Development Directors
  • Senior School/College/University Management
  • Head Teachers and Principals

Multiple bookings are welcome – School, College and University Marketing & PR and/or Senior Management teams may also find attendance as a group helpful as an “away day” focusing on re-designing their marketing plan to fully embrace the potential for digital channels, platforms and technologies.

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This Education Marketing, PR & Advertising Online Advanced Seminar has been designed to enable you to focus on key opportunities to attract and win good prospective pupils and students:

  • To constantly develop and improve your use of the Web, Social Media, Email and to learn about new techniques, methods, approaches.
  • To review, critically evaluate, benchmark and improve your Web presence.
  • To review, critically evaluate and improve your Search Engine Optimisation (SEO) to achieve higher ranking on Google.
  • To use Online Advertising (Google and Facebook) to more effectively promote your Institution and attract visitors to your Web presence.
  • Alumni Relations Online Speaker Julia Birchell Long 0064 250 166To exploit your presence on different Social Media (Facebook, LinkedIn etc) and Micro-blogging (Twitter etc) platforms more effectively – to achieve better engagement, to increase attendance at Open Days etc, to increase viral promotion…
  • To explore how to integrate and manage your ‘portfolio’ of communication channels, to avoid repetition, to manage the workload, to improve copy writing…
  • To review and manage your workload and your allocation of resources between online and offline activities.
  • To develop a ‘Social Media Policy’ and a clear ‘Digital Communications Strategy’ and/or to review existing policies and strategies you already have in place.
  • To benchmark your current activities and to meet other Education Marketing professionals and exchange tips and techniques.

Over the 1-day Advanced Seminar we will address all of these issues with structured presentations, case studies and ‘future thinking’, with facilitated discussion and idea exchange.

The day should be very productive and an excellent opportunity to take time away from the hectic day-to-day of Admissions & Marketing to focus on your current and future digital communications.

Information will be clearly presented in a non-technical way, we have kept the Advanced Seminar price as low as possible and we are limiting the number of people attending each seminar to encourage interaction.

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The ‘Exceeding Admissions Targets with Digital Marketing, PR and Advertising Online’ Advanced Seminar will be led by Matthew D’Arcy, Managing Director of OMTAC Ltd*.

OMTAC Matthew Portrait PhotographMatthew has been involved in Education Marketing, PR & Admissions for over 15 years and Alumni Relations for over 20 years, having participated in and led School and University alumni committees etc, and more generally with the Education sector while working at the University of Surrey (UK) as Student Enterprise Manager and at Worth School (UK) as Director of Marketing & Careers.

Matthew first began working with the Internet while working at the University and then when creating the first website for Worth School in 1998. Since then he has been using digital marketing and communications in business in different sectors, from recruitment, retail and travel to FMCG and sports products.

For the last 10 years Matthew has been variously involved in offering training and solutions in the area of digital alumni relations and education marketing/student recruitment, giving talks and presentations for organisations and associations such as the GSA, AMDIS, IDPE etc.

(*OMTAC Ltd specialises in providing practical, relevant and inexpensive training and consultancy in digital marketing and communications to the Education, Alumni and Charity sectors and to specific industry sectors.)

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The one day advanced seminars on ‘Exceeding Admissions Targets with Digital Marketing, PR and Advertising Online’ will take place in London UK at our training centre, the Progressive IT Training Facility, in Southwark. (If you would like to attend a seminar but the dates or location are not convenient, please let us know.)

Please scroll down to see the Student Recruitment Online Seminar schedule ordered by date and for details about the venue, travel and accommodation if required. (Final details about the venue will be provided in the joining information sent out a week before the Training Seminar.)

We have kept the cost of the Training Seminars as low as possible, we are limiting the number of people attending each seminar to encourage interaction, and we are offering various themes to ensure the seminar is as relevant as possible to the majority of Schools, Colleges and Education organisations.

Please identify the Education Marketing Online Seminar that best suits you (and your colleagues) and then scroll down this page to the “Book Here” section.

Alternatively we are happy to offer internet marketing consultancy, 1-to-1 training and strategic planning and customised training in-house for one or more people at a time and location suitable for you, please contact us for more information.





(Case studies etc applicable to all Institutions/Organisations ie. Schools, Colleges, Universities etc.)
London, UK London Training Centre

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Alumni Relations Online Delegates Ian Lewis 0013 250 219The delegate price for the ‘Exceeding Admissions Targets with Digital Marketing, PR and Advertising Online’ Advanced Seminar has remained the same as for the 2009/10 seminar series and includes:

  • Your place on the Advanced Education Marketing, PR & Advertising Online Training Seminar,
  • Refreshments and Lunch,
  • A copy of our Education Marketing, PR & Advertising Online Guide,
  • Certificate of Attendance,
  • Access to further materials, case studies and tips and techniques on our website

Multiple bookings are welcome. The standard cost per participant is:

  • Education Marketing Online for Schools, Colleges & Universities cost per delegate: £195 + Vat (£39) = £234* per delegate.

(*Approximately €265 Euro or $385 US Dollars, if booking from abroad please note the fee charged to your Credit/Debit Card or to be sent by you by International Wire Transfer is £234 GB Sterling, the currency conversion amount will depend on the currency exchange rate on the day you book.)


Please click on the link to pay by Credit or Debit Card or BACS or Wire Transfer using OMTAC Ltd’s Secure Online Booking Form.

Alumni Relations Online Delegates Anna Slide 0095 250 164If paying by BACS or Wire Transfer please complete OMTAC Ltd’s Online Booking Form, we will then send you an invoice with BACS/Wire Transfer payment instructions.

(If you have any difficulty using OMTAC Ltd’s Secure Online Booking Form please see below for alternative booking options.)


Alternatively if you have difficulty using OMTAC Ltd’s Online Booking Form please print off and complete the Offline Booking Form.

Please send the Booking Form by fax to: +44 (0) 7006 026 062.

OMTAC Header Image At 300Alternatively please send by post to:

Seminar Booking
BMC 15-17 Middle Street
East Sussex
BN1 1AL. United Kingdom

On receipt of your Booking Form and payment we will confirm your registration with a receipt and send joining instructions.

If you have any questions please don’t hesitate to email us by clicking here.

Thank you, we look forward to meeting you soon.

If you have any questions or difficulties making your booking please don’t hesitate to email us by clicking here.


You may cancel your booking and receive a full refund provided written notification is received at least 14 days before the Advanced Education Marketing, PR & Advertising Online Training Seminar.

Education Online Logo Red 200 50 60perWe cannot provide a refund for the Advanced Training Seminar or associated expenses should a delegate need to cancel with less than 14 days notice (whatever the reasons for non-attendance) however substitutions are welcome or you can move your booking to another Seminar, Workshop or Conference (taking place within 12 months of your original booking) for the same value.

OMTAC reserves the right to change the dates or content of the Advanced Education Marketing, PR & Advertising Online Seminar as considered appropriate or necessary and in the event of a date change will offer delegates the opportunity to cancel their booking and to receive a full refund. If OMTAC is unable to run the Advanced Seminar for any reason then delegates will be offered the opportunity to rebook for an alternative date or to receive a full refund.

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INTRODUCTORY/INTERMEDIATE EDUCATION MARKETING ONLINE 1-DAY TRAINING SEMINAR – Please click on the link to read about the popular 1-day ‘How To Advertise & Market Your School, College or Education Organisation Online Masterclass Seminar‘.

DIGITAL REPUTATION CRISIS MANAGEMENT TRAINING/PLANNING SEMINAR – Please click on the link to read about the 1-day ‘Digital Reputation Crisis Management Training/Planning Seminar‘.

INTRODUCTORY/INTERMEDIATE GOOGLE ANALYTICS & FACEBOOK INSIGHTS 1-DAY TRAINING SEMINAR – Please click on the link to read about the 1-day ‘Google Analytics & Facebook Insights Training Seminar‘.

ADVANCED GOOGLE ANALYTICS 1-DAY TRAINING SEMINAR – Please click on the link to read about the 1-day ‘Advanced Google Analytics Training Seminar‘.


We would like to hear from you on any topic, with any question or comment.

Please use our Contact Us page to tell us about any ideas, issues, difficulties or challenges you face.

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