Digital Education Marketing and Admissions – Seminar

‘INTRODUCTION TO DIGITAL EDUCATION MARKETING & ADMISSIONS’ – 1-DAY SEMINAR


> CLICK-RECRUIT-ENROL – TRAINING IN EUROPE

> ‘INTRODUCTION TO DIGITAL EDUCATION MARKETING & ADMISSIONS’ SEMINAR

We work in conjunction with the isbi organisation (Which School) to deliver high quality courses around the UK and abroad, developed over the last 10+ years.

Alumni Relations Online Speaker Paul Mallaghan Long 0085 250 129This page explains the introductory/intermediate ‘Introduction to Digital Education Marketing & Admissions’ training seminar (for pupil and student recruitment online, admissions and general communications) and how to book a place for one or more delegates.

All are welcome to attend from Institutions (Schools, Colleges, Language Schools, Universities, Associations etc) from the UK and Ireland, Europe, Middle East, Asia and worldwide (alternatively read about our Middle East training programme if of interest). Click on the link to read recent comments from those attending a 1-day seminar.

> QUICK-LINKS TO INFORMATION ON THIS WEBPAGE

Please simply scroll down this page or click on the sub-headings below to be taken to a particular section:

  • Who should attend this ‘Introduction to Digital Education Marketing & Admissions’ training seminar?

Ready to book your place(s) on the ‘Introduction to Digital Education Marketing & Admissions’ training seminar? Please click here to go straight to the “Book Here” section below. [AVAILABILITY – we currently have availability on all training seminar dates.]

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> INTRODUCING CLICK-RECRUIT-ENROL TRAINING

> SPECIALIST TRAINING FOR THE EDUCATION & TRAINING SECTOR

CRE_Digital_Education_Marketing_London_Apple_Store_Regents_Street_Window_IMG_6392_300_200After 10 years of providing generalist training seminars to the Education & Training sector we are now introducing different seminars, workshops and conferences (alongside our in-house training and consultancy services) focused on specific themes, topics, platforms and networks for Marketing (Pupil/Student recruitment), Admissions, PR, Communications, Alumni Relations and Fundraising (with relevant case studies and examples and lots of opportunity for networking and shared experience).

Please choose the ‘Introduction to Education Marketing & Admissions’ seminar date most relevant to you – places are limited (but are currently available). Please book soon to secure your place(s) and to benefit from the ‘Early Bird’ booking discount.

LISTED BY DATE:

The number of places on each seminar is limited, places are allocated on a first come, first served basis… early booking is recommended to avoid disappointment. Individual and team bookings are very welcome.


> WHY OFFER A ONE DAY ‘INTRODUCTION TO DIGITAL EDUCATION MARKETING & ADMISSIONS’ TRAINING SEMINAR?

This will be an unmissable day for any marketing professional or senior manager working in the education sector with responsibility for communications activity and strategy.

Facebook 250 167Traditional methods for advertising and promoting Schools, Colleges and Universities to prospective pupils and students, and their parents and advisers, both in the UK and abroad are becoming increasingly ineffective, time consuming and difficult to analyse for return on investment.

The day-to-day pressure from sales people to place print advertising in local and national press and the temptation to continue spending large amounts on glossy education directories and guides (and their poorly developed online equivalents) should be resisted.

There is still a place in any education marketing plan for some advertising in the press and selected directories and guides and other media activity backed by communications materials, fairs, events etc; however the Internet and electronic communications have caused a paradigm shift in education marketing and those Schools, Colleges and Universities that do not recognise this phenomena and adapt their marketing activity to fully exploit new communications channels will lose ground against competitors and waste valuable resources.

Alumni Relations Online Speaker Matthew DArcy Long 0039 250 147With up to 95% of pupils and students using the Internet, social networks, email, IM and SMS, and with increasing numbers of parents also utilising online channels in their business and personal lives, there is now tremendous opportunity for Student Admissions Officers & Registrars, Marketing & PR Communications Managers, Development Directors and Senior Management in Education to put budgets to more effective use with significantly more targeted advertising and promotional activity that can be tracked, analysed and assessed on a daily, hourly and even minute by minute basis for impact and ultimately for return on investment.

LinkedIn 250 167Those responsible for marketing their School, College or University can quickly learn about these channels, become familiar with the benefits and features available to them, understand how to design campaigns utilising these technologies and allocate resources appropriately by attending this one day ‘Everything You Need To Know’ training seminar on Education Marketing & PR Online.

The insights, examples and case studies will be presented in an educational marketing context with relevant examples, covering all the key communications channels and marketing opportunities available to Schools, Colleges and Universities online, including: Emails, Websites, Search Engine Optimisation (SEO), Google Advertising, Social Networks & Social Network Advertising (Facebook etc), Communications Platforms (Twitter etc).

We have kept the seminar price as low as possible, we are limiting the number of people attending each seminar to encourage interaction, and we are offering a choice of themes to ensure the training seminar is as relevant as possible.

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> WHO SHOULD ATTEND THIS ‘INTRODUCTION TO DIGITAL EDUCATION MARKETING & ADMISSIONS’ TRAINING SEMINAR?

The overview (including top tips and techniques) provided during the “How To Advertise & Market Your School, College Or Education Organisation Online” 1 day seminar and the support materials supplied to all those attending will be invaluable to those who are relatively new to online marketing for education and also beneficial to those who are already experienced in using one or more channels and are already using internet and email marketing techniques to promote their institution to students at home and abroad.

This Pupil/Student Recruitment Online training seminar will be of particular interest to:

  • School, College and University Marketing & PR Managers
  • Admissions Officers and Admissions Registrars
  • Alumni Relations Online Delegates Katy ONeill 0010 250 165Student Recruitment Directors
  • International Marketing Managers and Directors for Schools, Colleges or Universities
  • Development Officers / Managers and Development Directors
  • Senior School/College/University Management
  • Head Teachers and Principals

Multiple bookings are welcome – Education Marketing & PR and/or Senior Management teams may also find attendance as a group helpful as an “away day” focusing on re-designing their marketing plan to fully embrace the potential for online marketing and email technologies.

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> WHAT WILL THE TRAINING SEMINAR COVER?

This Education Marketing Online Seminar will provide an overview of all aspects of education marketing online, introducing the different channels and techniques available to Schools, Colleges & Universities wishing to exploit the Internet and email communications, including top tips and techniques and relevant case studies and examples set in an educational context.

Topics covered will include:

  • Getting Your Web Presence Right – How To Make An Impact Online… Your Website Is Vital… Is it Delivering?
  • Social & Professional Networks (Facebook, XING, LinkedIn), How To Advertise On Facebook and LinkedIn
  • Search Engine Optimisation (SEO) – How To Rank High On Google
  • Google Analytics 250 167Pay Per Click Advertising – How To Advertise On Google
  • Email Marketing – How To Communicate With Prospective Students
  • Online Directories and Guides – How To Use Them Effectively
  • Twitter, Viral Marketing & Applications, Blogs and Vlogs – How Are They Relevant?
  • Using Multi-Media – Video (YouTube, Vimeo etc), Audio Podcasting (iTunes etc), Photographs/Images (Flickr etc)
  • Sharing Is The Future, Creating Ambassadors & Evangelists with RSS, Bookmarking & Sharing, Like buttons on Facebook and Google etc.
  • Opening New Communications Channels – SMS/Texting, VOIP & Instant Messaging (Skype, MSN Messenger etc), Live Chat etc etc.
  • Campaign Planning – How To Put It Into Practice
  • Campaign Monitoring and Analysis (Web Analytics & Statistics) – How To Assess The Return On Investment

In summary the seminar will focus on providing a checklist of Internet marketing techniques which if consistently applied (in-house or using an external specialist agency) can have a significant impact on registrations at relatively low cost, delivering a higher ROI.

Information will be clearly presented in a non-technical way.

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> THE SEMINAR PROGRAMME

Please arrive between 0930 and 1000 for registration and refreshments. We will begin at 1000. There will be two breaks for refreshments during the day, with a working lunch. We will finish at 1615.

The price per delegate includes your place on the training seminar, refreshments, lunch and your exclusive ‘Introduction to Digital Education Marketing & Admissions’ seminar guide.

TIME

TOPIC

0930 – 1000 Registration & Refreshments
1000 – 1130 Everything You Need To Know About Education Marketing Online – a comprehensive overview with relevant case studies and examples.

Maximising Your Web Presence – How to make your Website an effective student recruitment tool, Search Engine Optimisation (SEO) and using Email Communications.

1130 – 1145 Refreshment Break
1145 – 1315 Your Future Pupils & Students Are Waiting Online – Part 1 – Here’s how to find and engage them using Social Networks, Directories & Guides.
1315 – 1400 Break & Lunch
1400 – 1500 Your Future Pupils & Students Are Waiting Online – Part 2 – Here’s how to find and engage them using Pay Per Click Advertising.
1500 – 1515 Refreshment Break
1515 – 1600 Campaign Planning – Getting your marketing mix right for your marketing online and offline.
1600 – 1615 Summary
1615 Close

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> WHO WILL LEAD THE TRAINING SEMINAR?

The ‘Introduction to Digital Education & Admissions Marketing’ Seminar will be led by Matthew D’Arcy, Managing Director of OMTAC Ltd*.

OMTAC Matthew Portrait PhotographMatthew has been involved in Education Marketing, PR & Admissions for over 15 years and Alumni Relations for over 20 years, having participated in and led School and University alumni committees etc, and more generally with the Education sector while working at the University of Surrey (UK) as Student Enterprise Manager and at Worth School (UK) as Director of Marketing & Careers.

Matthew first began working with the Internet while working at the University and then when creating the first website for Worth School in 1998. Since then he has been using digital marketing and communications in business in different sectors, from recruitment, retail and travel to FMCG and sports products.

For the last 10 years Matthew has been variously involved in offering training and solutions in the area of digital alumni relations and education marketing/student recruitment, giving talks and presentations for organisations and associations such as the GSA, AMDIS, IDPE etc.

(*OMTAC Ltd specialises in providing practical, relevant and inexpensive training and consultancy in digital marketing and communications to the Education, Alumni and Charity sectors and to specific industry sectors.)

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> THE SEMINAR SCHEDULE – LOCATIONS & DATES

The one day ‘Introduction to Digital Education & Admissions Marketing’ seminar will take place in Manchester and London, locations TBC.

Alumni Relations Online Speaker Julia Birchell Long 0064 250 166(If you would like to attend a seminar but the dates or location are not convenient, please let us know.)

We have kept the cost of the training seminars as low as possible, we are limiting the number of people attending each seminar to encourage interaction, and we are offering various themes to ensure the seminar is as relevant as possible to the majority of Schools, Colleges and Education organisations.

Alternatively we are happy to offer internet marketing consultancy, 1-to-1 training and strategic planning and customised training in-house for one or more people at a time and location suitable for you, please contact us for more information.

DATE

THEME

LOCATION

VENUE DETAILS/TRAVEL

NEW DATES TBC INTRODUCTION TO DIGITAL EDUCATION MARKETING & ADMISSIONS ONLINE
(For Schools, Colleges, Universities etc.)
Central Manchester, UK
NEW DATES TBC INTRODUCTION TO DIGITAL EDUCATION MARKETING & ADMISSIONS ONLINE
(For Schools, Colleges, Universities etc.)
Central London, UK

(If you would like to attend a seminar but the dates or locations above are not convenient, please let us know.)

> TRAINING VENUE DETAILS:

Detailed information about the training centre venue and joining instructions will be sent at least a week before the seminar.

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> BOOK HERE

[Places are currently available on all dates. Multiple bookings are welcome.]

READY TO BOOK? – Please click here if you are ready to book your place(s) by completing the Online Booking Form.

If you are paying by Credit/Debit Card or PayPal please click on this link to open the payment webpage in a new window, then make your payment. Please also remember to complete and submit the Online Booking Form.

If paying by BACS/International Wire Transfer please select the appropriate option on the Online Booking Form.

If you have any difficulty with the booking process please don’t hesitate to email us.

> PRICE

Alumni Relations Online Delegates Ian Lewis 0013 250 219The delegate price for the ‘Introduction to Digital Education Marketing & Admissions’ seminar is generally half that of equivalent courses for the commercial sector and includes:

  • Your place on the ‘Introduction to Digital Education Marketing & Admissions’ training seminar,
  • Refreshments and Lunch,
  • Training materials.

Book now to benefit from an ‘Early Bird’ £50 booking discount on the normal seminar cost, subject to availability and non-transferable. (This offer is currently available but may be withdrawn at any time.)

‘Early Bird’ booking cost per participant:

  • ‘Introduction to Digital Education Marketing & Admissions Online’ for Schools, Colleges & Universities… ‘Early Bird’ discount – £50 OFF the normal price to attend – cost per delegate: £295 + £59 Vat = £354* inc Vat per delegate.

(*Approximately €490 Euro or $560 US Dollars, if booking from abroad please note the fee charged to your Credit/Debit Card or to be sent by you by International Wire Transfer is £354 GB Sterling, the currency conversion amount will depend on the currency exchange rate on the day you book.)

Standard pricing (when ‘Early Bird’ discount ends):

  • ‘Introduction to Digital Education Marketing & Admissions Online’ for Schools, Colleges & Universities cost per delegate: £345 + £69 Vat = £414 inc Vat per delegate.

READY TO BOOK? – Please click here if you are ready to book your place(s) by completing the Online Booking Form.

If you have any questions or difficulties making your booking please don’t hesitate to email us by clicking here.

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> GET IN TOUCH

We would like to hear from you on any topic, with any question or comment.

Please use our Contact Us page to tell us about any ideas, issues, difficulties or challenges you face.

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