We work in conjunction with the isbi organisation (Which School) to deliver high quality courses around the UK and abroad, developed over the last 10+ years.
How will you and your colleagues cope when things go wrong and a crisis arises generating negative PR for your institution or organisation?
Your traditional Public Relations (PR) planning and preparation may be inadequate in today’s world of rapid communication… when pupils, parents, alumni, staff and others can either be, create or feed the story.
If a negative story goes public or a tragedy takes place that threatens to disrupt your institution or organisation and to damage its reputation you may have only hours or even minutes to respond and manage the situation as best you can.
Instant digital communication and the availability of mobile devices has created a new era in which a lack of preparation and knowledge, coupled with limited time and resource, can serve to make an already difficult situation much worse when public relations issues arise… whether criticism, cyber bullying, teacher abuse, cheating, criminal activity, an accident etc.
This 1-day seminar will provide essential insights, information and guidance for all those who may have to deal with a difficult story breaking online about their institution or organisation at short notice and largely outside their direct control, accelerated by social media sharing and comment, digital communications, online news coverage etc.
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