Digital Masterclasses – Workshops

‘MASTERCLASSES’ – 3-HOUR WORKSHOPS


> CLICK-RECRUIT-ENROL – TRAINING IN EUROPE

We work in conjunction with the isbi organisation (Which School) to deliver high quality courses around the UK and abroad, developed over the last 10+ years.

> ‘SOCIAL MEDIA UPDATE’, ‘YOUTUBE & VINE (MULTIMEDIA)’, ‘HOOTSUITE’ AND ‘ONLINE ADVERTISING’ WORKSHOPS

Click_Recruit_Enrol_Digital_Knowhow_Delegates_Raja_2013_v2_00000450This page explains the different ‘Masterclass’ workshops (for pupil and student recruitment online, admissions, general communications, alumni relations and fundraising) and how to book a place for one or more delegates.

All are welcome to attend from Institutions (Schools, Colleges, Language Schools, Universities, Associations etc) from the UK and Ireland, Europe, Middle East, Asia and worldwide (alternatively read about our Middle East training programme if of interest). Click on the link to read recent comments from those attending a 1-day seminar.

> QUICK-LINKS TO INFORMATION ON THIS WEBPAGE

Please simply scroll down this page or click on the sub-headings below to be taken to a particular section:

  • ‘Online Advertising’ (Google AdWords, Facebook Advertising and LinkedIn Advertising) masterclass workshop (NEW DATES TBC)
  • ‘Hootsuite’ (Social Media Management) masterclass workshop (NEW DATES TBC)

Ready to book your place(s) on the ‘Masterclass’ training workshop? Please click here to go straight to the “Book Here” section below. [AVAILABILITY – we currently have availability on all Training Seminar dates.]

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> INTRODUCING CLICK-RECRUIT-ENROL TRAINING

> SPECIALIST TRAINING FOR THE EDUCATION & TRAINING SECTOR

CRE_Digital_Education_Marketing_London_Apple_Store_Regents_Street_Window_IMG_6392_300_200After 10 years of providing generalist training seminars to the Education & Training sector we are now introducing different seminars, workshops and conferences (alongside our in-house training and consultancy services) focused on specific themes, topics, platforms and networks for Marketing (Pupil/Student recruitment), Admissions, PR, Communications, Alumni Relations and Fundraising (with relevant case studies and examples and lots of opportunity for networking and shared experience).

Each of these specialist 3 hour workshops, delivered by expert practitioners with relevant examples, will give you and your colleagues all the practical insights, tips and techniques you need to succeed.

Please choose the ‘Masterclass’ workshop(s) most relevant to you – places are limited (but are currently available). Book soon to secure your place(s) and to benefit from the ‘Early Bird’ booking discount.

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> ‘ONLINE ADVERTISING’ – 3 HOUR WORKSHOP

This workshop will suit you (and your colleagues):

  • if you have a web and/or social media presence;
  • you recognise that off-line advertising can be ineffective and poorly targeted and want to investigate using targeted advertising online (and have some budget to allocate to it);
  • you have one or more objectives (‘conversions’) to achieve, such as more prospective parents and/or students visiting your Admissions pages, more enquiries, more enrolments etc.

(If you are already an advanced user of Online Advertising please contact us before booking.)

The 3 hour Online Advertising workshop will run once each day in each location – from either 0930 to 1230 or from 1330 to 1630. (There will be a 1 hour lunch break for those attending both workshops (‘Online Advertising’ and ‘New Social Media’), lunch can be ordered as part of your booking or you are welcome to make your own arrangements.)

> ONLINE ADVERTISING WORKSHOP – BACKGROUND

Your target audiences (whether prospective parents and students, guidance counsellors, agents, alumni or others) have moved online… have you?

OMTAC_Online_Advertising_Google_AdWords_250_154Probably you have personally… you ‘Google’, book travel, bank, shop, email, check the weather, read and share news and consume entertainment online all the time? (As do your colleagues, friends and family.)

The same is true of everyone you need to interest in your School, College or University… when someone wants to find a School, College or University do they really go to a shop for a copy of a local newspaper or a national magazine or go to the library for a directory? No.

So instead of persisting with spending your promotional budget on ‘hit & miss’ advertising campaigns off-line, consider using online advertising to precisely target your audiences.

Advertising in off-line media, especially print media can be poorly targeted, short-term, catch-all, ineffective, wasteful, hard to track…

Online digital advertising is:

    OMTAC_Online_Advertising_Facebook_Adverts_250_164

  • Much cheaper than you may think (once set up),
  • Highly targeted,
  • Timely,
  • Focused,
  • Customised,
  • Measurable,
  • Cost-effective.

Today there are people looking for the education you provide, they just don’t know to search for your institution by name… online advertising will precisely target them… and you only pay when people actually click through to your web presence and engage with your institution.

There are also people visiting your web and social media presence but not making immediate contact (ie. not ‘converting’), you can also use online advertising to ‘re-market’ and ‘re-target’ them to remind them to request a prospectus or book for your next Open Day or enquire about enrolment etc.

> ONLINE ADVERTISING WORKSHOP – WHAT YOU WILL LEARN

This intensive 3 hour workshop will help you understand why online advertising has numerous advantages over traditional advertising and considerable potential, and show you how to do it.

OMTAC_Online_Advertising_Google_AdWords_Search_Example_MBA_UK_250_153We will introduce three important advertising platforms and explain how each can be used strategically, and cost-effectively, to support your pupil/student recruitment and admissions effort and also other areas too (such as alumni relations, event promotion, facilities rental etc):

  • Google AdWords
  • Facebook Advertising
  • LinkedIn Advertising

In the time available we will give a basic explanation of how each platform operates, including how to set-up an account and to launch trial campaigns.

The workshop will introduce key themes such as:

  • Targeting – deciding who you should target, where and how using key words and phrases and location targeting.
    OMTAC_Online_Advertising_Bing_Adverts_250_160

  • Re-targeting and Re-marketing – bringing visitors back to your website who failed to register or enquire on their first visit.
  • Creating Text and Display Adverts – creating and testing a variety of adverts to increase impact and engagement and maximise the return on investment.
  • Tracking Conversions and Attribution – determining how well the advertising is working and attributing success (between online advertising and other marketing activity online and offline).
  • Analytics – the opportunities to analyse and report on the return on investment (much more accurately than off-line).

> ONLINE ADVERTISING WORKSHOP – BOOKING YOUR PLACE(S)

Places are currently available on the following workshops:

  • New dates to be announced…

Scroll down this page or skip to the booking section by clicking here.

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> ‘YOUTUBE & VINE (MULTIMEDIA)’ – 3 HOUR WORKSHOP

This workshop will suit you (and your colleagues):

  • whether you are relatively new to YouTube or have had a YouTube channel for some time;
  • if you are directly or indirectly responsible for communications, marketing and/or admissions;
  • if you already have some multimedia and YouTube experience or you simply wish to gain insight and understanding for strategic planning and implementation in the future.

(If you are already an advanced user of YouTube please contact us before booking.)

The 3 hour YouTube workshop will run once each day in each location – from either 0930 to 1230 or from 1330 to 1630. (There will be a 1 hour lunch break for those attending both workshops (YouTube and Hootsuite), lunch can be ordered as part of your booking or you are welcome to make your own arrangements.)

> YOUTUBE & VINE WORKSHOP – BACKGROUND

No educational institution should ignore the power and impact of video as a learning and communications medium. Video is engaging and a primary (often preferred) source of information for all generations, especially youth.

The availability of video through ever faster connections to the Internet and the proliferation of connected devices (TV, desktop, laptop and mobile etc) mean that video is not only consumed but created (‘user generated’) by millions of people around the world every day.

YouTube_Logo_300_155Cisco has predicted that by 2016 video will account for over 90% of Internet traffic.

Websites and online multimedia hosting services such as YouTube, Vimeo and Flickr have revolutionised the way video is made and distributed.

Video should be central to your marketing and admissions strategy (and wider communications activity). Schools, Colleges and Universities large and small are experiencing huge success with YouTube particularly, demonstrating the positive impact video can have on their pupil/student recruitment.

YouTube is owned by Google and is the second most popular search engine after Google (with over one trillon viewings). More than one billion people visit YouTube every month and over 100 hours of video are uploaded each minute.

No question, prospective pupils/students, their parents and key influencers are searching for your institution and competitors on YouTube today. What are they finding? When they visit your website how are they engaged by the content?

> YOUTUBE & VINE WORKSHOP – WHAT YOU WILL LEARN

This specialist 3 hour workshop will help you become an authority on why YouTube is so important for marketing, admissions and communications at your institution and teach you how to use the platform for maximum benefit.

The workshop will include information about the enhancements to YouTube recently announced by YouTube CEO Susan Wojcicki at Vidcon, such as an enlarged sound library, a higher frame-rate feature, interactive cards, virtual tip-jar “Fan Funding”, “Creator Credits” and the analytics and channel management mobile app “YouTube Creator Studio”.

You will learn:

  • about the impact of YouTube;
  • how brands and individuals are using it successfully to engage millions of people weekly;
  • how other educational institutions are using YouTube to attract and excite prospective pupils/students and parents and tips and techniques for researching and monitoring competitors;
  • about all the free functionality offered by YouTube and how to implement it effectively;
  • YouTube vs Vimeo and other hosting services;
  • YouTube, Google+ and Search Engine Optimisation (SEO);
  • best practice for setting up and naming your YouTube channel (useful revision for those who already have a channel set-up but may not be aware of all the options available);

YouTube_iPad_300_226

  • the key requirements for video creation and upload;
  • tips for content development (creating content for different target audiences, goals and objectives, choosing a style, creating an identity and branding, timing, music, captions, links etc);
  • using advanced channel settings, video editing tools etc;
  • presentation tips for naming, describing, tagging and optimising your videos;
  • strategies for distribution and promotion (including viral, embedding, sharing, bookmarking, websites, blogs, social media (Facebook, Twitter etc), emailshots, PR, linking videos and cross-promotion etc);
  • tips on managing the social dynamic (encouraging interaction, comment, liking and disliking etc);
  • account verification, YouTube partners, monetisation and Multi-Channel Networks (MCNs);
  • YouTube Apps and using mobile devices to manage your YouTube presence;
  • advertising on YouTube;
  • management and oversight of your YouTube presence;
  • YouTube etiquette and dealing with inappropriate content, advertising and comment and responding to criticism;
  • the role of multimedia and YouTube in your marketing, admissions and communications strategy.

> YOUTUBE & VINE WORKSHOP – BOOKING YOUR PLACE(S)

Places are currently available on the following workshops:

  • New dates to be announced…

Scroll down this page or skip to the booking section by clicking here.

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> ‘HOOTSUITE’ – 3 HOUR WORKSHOP

Hootsuite_Website_350_199This workshop will suit you (and your colleagues):

  • whether you are directly responsible for setting up and/or managing your Social Media presence or assisting with developing and managing your Social Media activity;
  • if you wish to gain insight and understanding for strategic planning and implementation now and/or in the future.

(If you are already an advanced user of Hootsuite please contact us before booking.)

The 3 hour Hootsuite workshop will run once each day in each location – from either 0930 to 1230 or from 1330 to 1630. (There will be a 1 hour lunch break for those attending both workshops (Hootsuite and YouTube), lunch can be ordered as part of your booking or you are welcome to make your own arrangements.)

> HOOTSUITE WORKSHOP – BACKGROUND

Most Schools, Colleges and Universities have now overcome initial reticence to start using Social Media to better communicate with key target audiences.

Some are leading the way… fully embracing the opportunities for learning, pupil/student recruitment and marketing, admissions and alumni relations offered by different Social Media networks, channels and platforms.

The potential for connecting, engaging, enthusing, informing and exciting through social media is huge. But so is the workload it brings.

Hootsuite_Learning_200_235Having set-up your institution’s Social Media presence you must manage it well day-by-day, week-by-week to really succeed online.

Overseeing and managing a multi-platform Social Media presence, especially across an institution with different staff, volunteers and others (all running accounts with various goals and different target audiences) requires time, effort and know-how.

Hootsuite is a proven, powerful and inexpensive web-based Social Media community management tool, created to help you and your colleagues to save time while maximising the benefits of Social Media platforms and enhancing your social interactions.

With Hootsuite you can manage, organise, track and reply to your various Twitter, Facebook, Google+, YouTube, Instagram and LinkedIn profiles (and other social channels and platforms by using one of over 100 Apps) from one dashboard.

Whether you choose to use Hootsuite or not (it is available in both free and paid versions), there is considerable advantage in understanding how Social Media management tools work, the opportunities they offer and the different ways they are being used by institutions, organisations, companies and brands around the world.

> HOOTSUITE WORKSHOP – WHAT YOU WILL LEARN

By attending this specialist 3 hour workshop you will learn how Hootsuite can help you work more efficiently and effectively to use Social Media at your School, College or University to manage your Social Media presence.

You will learn:

  • about best practice for Social Media community managers and why they are using Social Media management tools;

Hootsuite_Logo_250_111

  • how brands and individuals are using Hootsuite successfully to interact with millions of people weekly;
  • how other educational institutions are using Hootsuite to organise and maintain their online social presence, and tips and techniques for researching and monitoring competitors;
  • how Hootsuite has developed and how it differs from other Social Media management tools;
  • about creating your HootSuite account, adding Social Media profiles, organising column tabs and streams and vanity/custom URLs;
  • scheduling and automating posts and using the bulk scheduling tool;
  • to use automatic RSS posting (integrating with Blog/News);
  • monitoring options including ‘Social Listening’ – monitoring what people are saying about your institution;

Hootsuite_App_Directory_300_149

  • advanced GEO targeting and creating lists with Twitter;
  • to archive content;
  • to use Hootsuite Apps and browser extensions.;
  • to use analytics to review, evaluate, report and improve;
  • to create and generate reports;
  • to manage, collaborate and converse with colleagues (sharing responsibility for managing accounts) and manage multiple users with different permissions;
  • to use the Hootsuite security and authentication functionality;
  • to draw on Hootsuite best practice;
  • to improve your understanding and skills via the Hootsuite University.

> HOOTSUITE WORKSHOP – BOOKING YOUR PLACE(S)

Places are currently available on the following workshops:

  • New dates to be announced…

Scroll down this page or skip to the booking section by clicking here.

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> SOCIAL MEDIA UPDATE – 3 HOUR WORKSHOP

This workshop will suit you (and your colleagues):

  • if you have already established a basic social media presence;
  • you are familiar with and using Facebook, Twitter and LinkedIn but want to know the latest developments, tips and techniques;
  • you are interested in exploring the potential for newer and alternative social media platforms such as Instagram, Tumblr, Google Plus, Pinterest, Snapchat, Vine etc.

(If you are already an advanced user of Social Media please contact us before booking.)

The 3 hour Social Media Update workshop will run once each day in each location – from either 0930 to 1230 or from 1330 to 1630. (There will be a 1 hour lunch break for those attending both workshops (‘Social Media Update’ and ‘Online Advertising’), lunch can be ordered as part of your booking or you are welcome to make your own arrangements.)

> SOCIAL MEDIA UPDATE WORKSHOP – BACKGROUND

Instagram_250_172Most School, Colleges and Universities are now using social media and professional networks as part of their marketing (pupil/student recruitment), admissions, communications and Alumni Relations activity, with Facebook Pages, Twitter accounts and LinkedIn Groups & Pages.

Social media is important not only for informing and engaging the wider community of existing pupils/students, parents, staff, friends and alumni, but also for promoting the institution, media relations, reputation management, competitor analysis and ‘customer’ service.

Managing existing social media activity is a challenge (consider attending the ‘Hootsuite’ workshop) and requires time and knowhow. Given this it is understandable that recent developments and improved functionality within each platform may be missed or go unused… nevermind keeping up with new platforms and networks, techniques and best practice.

> SOCIAL MEDIA UPDATE WORKSHOP – WHAT YOU WILL LEARN

We have developed this 3 hour workshop with you in mind… to update you on new developments within the main platforms you are already using (such as Facebook, Twitter, LinkedIn) and also to enable you to review and reflect on new platforms and applications that may be helpful to your marketing, communications, admissions, alumni relations and fundraising and other activities at your institution.

Pinterest_250_171With relevant examples and case studies we will demonstrate how you can exploit new functionality within the main platforms… considering the reasons for the changes, the possible impact on your existing activity and any implications for the future.

We will then explore newer social media platforms and applications to identify how they might be useful to you, for targeting particular audiences (who may not be so engaged by the main platforms) or for particular campaigns, projects or tasks.

We will discuss how other Schools, Colleges and Universities are using alternative platforms and networks and explore best practice, identifying tips and techniques.

We will briefly cover potential benefits, resource requirements, set-up, implementation, promotion and day-to-day management for each social media platform and application, including:

    Snapchat_250_148

  • Instagram
  • Google Plus
  • Tumblr
  • Pinterest
  • Snapchat
  • Vine

We will finish with a overview of new platforms in development and being launched, and a look ahead at what the future holds.

> SOCIAL MEDIA UPDATE WORKSHOP – BOOKING YOUR PLACE(S)

Places are currently available on the following workshops:

  • New dates to be announced…

Scroll down this page or skip to the booking section by clicking here.

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> ‘MASTERCLASS’ WORKSHOPS – WHO SHOULD ATTEND?

The following are expected to attend from Schools, Colleges, Universities and other learning and training organisations:

  • Leadership (Headteachers, Principals, CEOs, Senior Management, Governors),
  • Alumni Relations Online Speaker Paul Mallaghan Long 0085 250 129Marketing and Public Relations (Central and/or Departmental),
  • Pupil and Student Recruitment,
  • Admissions, Registration and Enrolment,
  • International Pupil and Student Recruitment and/or Boarding/Residential,
  • Alumni Relations, Fundraising & Development,
  • Institution Finance/Business Management, Development and Fundraising.

Colleagues may wish to attend together as a team “away-day” for review, reflection, learning and planning.

WHICH EDUCATION AND TRAINING INSTITUTIONS & ORGANISATIONS SHOULD ATTEND?

The workshops will be relevant to all institutions and organisations targeting prospective, current and former pupils/students and parents, including (but not limited to):

  • Early Years (Pre-School) Nurseries, Kindergartens and Pre-Prep;
  • Primary, Middle (Junior) and Preparatory Schools;
  • Alumni Relations Online Speaker Julia Birchell Long 0064 250 166Secondary and High Schools;
  • Sixth Form Schools and Colleges;
  • Colleges of Further Education (FE) and Higher Education (HE);
  • Universities (Undergraduate, Postgraduate and Online);
  • Online Learning;
  • Language Schools & Colleges;
  • Outdoor Education Centres;
  • Adult Education Providers;
  • Other organisations offering learning, training and development.

All educational institutions and organisations from the UK, Europe and further afield will benefit from attending, including:

YouTube_Slant_150_84State Maintained Schools, Private/Independent Day & Boarding Schools, International Schools, Nurseries & Kindergartens, Free Schools, Academies, Faith Schools, Home Schools, Online Schools & Colleges, Special Schools, Tutors, Sixth Form Schools & Colleges, Revision Colleges, Apprenticeship Schemes, Employment Training, Language Schools & Colleges, Universities (Undergraduate, Postgraduate and Online), Outdoor Education Centres etc.

(Please note, attendance is restricted to those working in the Education sector, at named, established institutions, associations and/or organisations. Right of admission reserved. If you are a potential Sponsor or Exhibitor please contact us to discuss your involvement.)

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> BOOK HERE

[Places are currently available on all dates. Multiple bookings are welcome.]

READY TO BOOK? – Please click here if you are ready to book your place(s) by completing the Online Booking Form.

If you are paying by Credit/Debit Card or PayPal please click on this link to open the payment webpage in a new window, then make your payment. Please also remember to complete and submit the Online Booking Form.

If paying by BACS/International Wire Transfer please select the appropriate option on the Online Booking Form.

If you have any difficulty with the booking process please don’t hesitate to email us.

> PRICE

Book now – the price per person includes attendance at the workshop, training and guidance notes and refreshments. Lunch is also included for those booking to attend both workshops taking place on any one day.

‘Early Bird’ booking cost per participant:

  • ‘Masterclass Workshops’ for Schools, Colleges & Universities… ‘Early Bird’ discount – cost per delegate: £145 + £29 Vat = £174* inc Vat per delegate per workshop.
  • Lunch – Lunch is included if you book to attend both workshops.

(*Approximately €250 Euro or $280 US Dollars, if booking from abroad please note the fee charged to your Credit/Debit Card or to be sent by you by International Wire Transfer is £174 GB Sterling, the currency conversion amount will depend on the currency exchange rate on the day you book.)

Standard pricing (when ‘Early Bird’ discount ends):

  • ‘Masterclass Workshops': £195 + £39 Vat = £234 inc Vat per delegate per workshop.

READY TO BOOK? – Please click here if you are ready to book your place(s) by completing the Online Booking Form.

> WHEN & WHERE

The 3 hour workshops will run from either 0930 to 1230 or from 1330 to 1630 as advertised. (There will be a 1 hour lunch break for those attending two workshops in one day, lunch is included for those booking to attend both workshops, or you are welcome to make your own arrangements.)

(All venues are easily accessible by road, rail and air; in the event a venue has to be changed an alternative venue will be substituted nearby. Joining instructions confirming the venue are sent to all registered delegates at least 1 week before any workshop.)

Choose to attend one, two, three or four workshops at the time/date and location that suits you best:

‘HOOTSUITE’ and ‘ONLINE ADVERTISING’ WORKSHOPS:

To Be Confirmed… New Dates Coming Soon (London):

  • To Be Confirmed… New Dates Coming Soon.London UK:

    • Hootsuite AM (0930-1230)
    • Online Advertising PM (1330-1630)

‘NEW SOCIAL MEDIA’ AND ‘YOUTUBE & VINE’ WORKSHOPS:

To Be Confirmed… New Dates Coming Soon (London):

  • To Be Confirmed… New Dates Coming Soon.London UK:

    • Social Media Update AM (0930-1230)
    • Online Advertising PM (1330-1630)

READY TO BOOK? – Please click here if you are ready to book your place(s) by completing the booking form.

If you have any questions or difficulties making your booking please don’t hesitate to email us by clicking here.

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> GET IN TOUCH

We would like to hear from you on any topic, with any question or comment.

Please use our Contact Us page to tell us about any ideas, issues, difficulties or challenges you face.

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