Website Commissioning and Development – Seminar

‘WEBSITE COMMISSIONING & DEVELOPMENT’ – 1-DAY SEMINAR


> CLICK-RECRUIT-ENROL – TRAINING IN EUROPE

We work in conjunction with the isbi organisation (Which School) to deliver high quality courses around the UK and abroad, developed over the last 10+ years.

> ‘HOW TO COMMISSION AND DEVELOP A NEW WEBSITE OR IMPROVE AN EXISTING WEBSITE’ SEMINAR

Google 250 167This page explains the ‘Website Commissioning & Development’ training seminar (for pupil and student recruitment online, admissions and general communications) and how to book a place for one or more delegates… If you are planning to spend money and time on a new website do not miss this seminar!

All are welcome to attend from Institutions (Schools, Colleges, Language Schools, Universities, Associations etc) from the UK and Ireland, Europe, Middle East, Asia and worldwide (alternatively read about our Middle East training programme if of interest). Click on the link to read recent comments from those attending a 1-day seminar.

> QUICK-LINKS TO INFORMATION ON THIS WEBPAGE

Please simply scroll down this page or click on the sub-headings below to be taken to a particular section:

Ready to book your place(s) on the ‘Website Commissioning & Development’ training seminar? Please click here to go straight to the “Book Here” section below. [AVAILABILITY – we currently have availability on all training seminar dates.]

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> INTRODUCING CLICK-RECRUIT-ENROL TRAINING

> SPECIALIST TRAINING FOR THE EDUCATION & TRAINING SECTOR

CRE_Digital_Education_Marketing_London_Apple_Store_Regents_Street_Window_IMG_6392_300_200After 10 years of providing generalist training seminars to the Education & Training sector we are now introducing different seminars, workshops and conferences (alongside our in-house training and consultancy services) focused on specific themes, topics, platforms and networks for Marketing (Pupil/Student recruitment), Admissions, PR, Communications, Alumni Relations and Fundraising (with relevant case studies and examples and lots of opportunity for networking and shared experience).

Please choose the ‘Website Commissioning & Development’ seminar date most relevant to you – places are limited (but are currently available). Please book soon to secure your place(s) and to benefit from the ‘Early Bird’ booking discount.

LISTED BY DATE:

The number of places on each seminar is limited, places are allocated on a first come, first served basis… early booking is recommended to avoid disappointment. Individual and team bookings are very welcome.


> WHY OFFER A ONE DAY SEMINAR ON ‘WEBSITE COMMISSIONING & DEVELOPMENT’?

This will be an unmissable day for any marketing professional or senior manager working in the education sector with responsibility for improving an existing website or commissioning and developing a new website for their School, College, University or training organisation.

Alumni Relations Online Speaker Matthew DArcy Long 0039 250 147During the introductions at the start of every workshop and seminar we run… from an ‘Introduction to Digital Marketing’ to Social Media, from Google Analytics to YouTube and Hootsuite… there are some delegates who say they are about to redevelop their website, others who say they are considering it and a lucky few who have just done it… and survived! (Just!)

Invariably over refreshments and lunch the conversation turns to supplier issues, frustrations with content management, mistakes made and lessons learned during what is often a sprawling, time consuming and expensive project to manage.

The process is daunting even for those experienced in website development because your School, College or University website has such an important role to play. It should be the cornerstone of all your online and offline communications activity so it is easy to understand why staff responsible for an institution’s marketing, communications and/or admissions find developing or improving a website a challenge.

Alumni Relations Online Delegates Katy ONeill 0010 250 165Throughout the development process… from creating a specification for the new website to selecting the right supplier, from curating content to choosing the right platform and functionality, from hosting, testing and launch to monitoring, refreshing and promoting… the pressure doesn’t let up.

So, before you and your colleagues spend 1000s of pounds, Euros or dollars and 1000s of hours on your website development project we invite you to invest in proper preparation and professional, independent, advice by booking a place on this seminar.

Spend a day with others who are facing the same challenges, reflecting on good practice and learning to manage the potential risks.

Over the seminar we will address all the key aspects of website development, giving you a comprehensive overview, guidelines, planning templates, insights and ideas.

It might save you money and prevent you making mistakes in the long-run… at the very least we promise to save you time!

We have kept the seminar price as low as possible, we are limiting the number of people attending each seminar to encourage interaction, and we are offering a choice of themes to ensure the training seminar is as relevant as possible.

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> WHO SHOULD ATTEND THIS ‘NEW WEBSITE’ TRAINING SEMINAR?

OMTAC Header Image Lapwww 300The overview (including top tips and techniques) provided during the ‘Website Commissioning & Development’ 1 day seminar and the support materials supplied to all those attending will be invaluable to anyone contemplating improving or developing a new website.

This ‘New Website’ training seminar will be of particular interest to:

  • School, College and University Marketing & PR Managers
  • Admissions Officers and Admissions Registrars
  • Student Recruitment Directors
  • International Marketing Managers and Directors for Schools, Colleges or Universities
  • Development Officers / Managers and Development Directors
  • Senior School/College/University Management
  • Head Teachers and Principals

Multiple bookings are welcome – Education Marketing & PR and/or Senior Management teams may also find attendance as a group helpful as an ‘away day’ focusing on the planning required for their new website.

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> WHAT WILL THE TRAINING SEMINAR COVER?

Alumni Relations Online Speaker Julia Birchell Long 0064 250 166While it is not possible to go into great detail on every aspect of website development in just one day (and we will not even attempt to teach you how to develop a website yourself) we have developed this 1 day seminar to be as comprehensive as possible.

Based on our expertise and shared experience of website development and marketing and admissions for School, Colleges, Universities and training organisations, we have developed a comprehensive 1 day training programme comprising best practice, insights and definitions, tips and techniques, examples and case studies.

Topics covered will include:

  • Project Management – recruiting and managing a team, time management and planning, scheduling and task allocation.
  • Analytics & Research – analysing current website performance, visitor behaviour, ‘User Experience’ and benchmarking against other websites.
  • Branding – name, ethos, mission, imagery, style, tone of voice etc.
  • Design – the ‘User Journey’, navigation, graphics, colours, fonts (the ‘look and feel’)… creating and revising the page layout ‘wireframes’.
  • Personalisation, Interaction & Data Capture – creating opportunities for personalisation, interaction, conversation and the collection of visitor information (contact forms etc).
  • Search Engine Optimisation (SEO) – using SEO techniques to improve the discoverability of the website, and ultimately improving ranking on the search engine results page (SERP).
  • Content – creating targeted, engaging, relevant and ‘evergreen’ content, including:
    • Words – planning, commissioning, editing, copywriting.
    • News management, Blogging and RSS news feeds.
    • Calendars and specialist information (productions, performances, sports fixtures, teams, results etc).
    • Parent communications.
    • Additional information and links etc.
    • Print publications online.
    • Liking, Sharing and Bookmarking.
    • Contact details and directions.
    • Multimedia – Images (Media galleries, Sliders etc), Video (YouTube, Vimeo, Vine etc), Audio (podcasting, streaming etc).
    • Log-in areas (Portals, Virtual Learning Environments (VLE) etc).
    • ‘Calls to action’.
    • Child Protection, Privacy policies, Social Media policies?
  • Functionality and Transactions, including:
    • Use of Cookies.
    • Social Media (Social Media platforms, Social log-in etc).
    • Analytics and Tracking.
    • Other tools (Translation, Polling, Surveys, Data collection etc).
    • Event management and online bookings.
    • Merchandising.
    • Online payments.
  • Mobile – responsive design, devices, implications for content, Applications (Apps).
  • Choosing & Managing Suppliers, including:
    • Specialist education suppliers, generalist developers and agencies and ‘in-house’ developers – advantages and disadvantages, services, experience and skills.
    • Content Management Systems (CMS) – proprietary vs open source (WordPress, Drupal etc), User access and management, CMS training etc.
    • Costing and cost management.
    • Managing the development phase.
    • Testing, snagging, tweaking etc.
    • Post-launch – support, server hosting, redundancy, security etc.
  • Post-Launch – Promotion, analysis, on-going development and improvement etc.

In summary the seminar will focus on providing a checklist of Internet marketing techniques which if consistently applied (in-house or using an external specialist agency) can have a significant impact on registrations at relatively low cost, delivering a higher ROI.

Information will be clearly presented in a non-technical way.

(Have we missed anything you wanted to know about or are concerned about as part of your programme of improvements to your website or for commissioning and developing a new website? The list above is not fully comprehensive of everything we will cover but please don’t hesitate to ask, please email us and tell us what you want to know about as part of your attendance on the seminar.)

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> THE SEMINAR PROGRAMME

Please arrive between 0930 and 1000 for registration and refreshments. We will begin at 1000. There will be two breaks for refreshments during the day, with a working lunch. We will finish at 1615.

The price per delegate includes your place on the training seminar, refreshments, lunch and your exclusive ‘Website Commissioning & Development’ seminar guide.

TIME

TOPIC

0930 – 1000 Registration & Refreshments
1000 – 1130 Planning, Analytics & Research, Branding & Design – starting right… understanding how to prepare and plan and branding and design.

Personalisation, Interaction & Data Capture – creating opportunities for personalisation, interaction, conversation and the collection of visitor information (contact forms etc).

1130 – 1145 Refreshment Break
1145 – 1315 Search Engine Optimisation (SEO) – using SEO techniques to improve the discoverability of the website.

Content – creating targeted, engaging, relevant and ‘evergreen’ content.

Functionality and Transactions.

1315 – 1400 Break & Lunch
1400 – 1500 Mobile – responsive design, devices, implications for content, Applications (Apps).

Choosing Suppliers – choosing suppliers, Content Management Systems, managing the development, testing etc.

1500 – 1515 Refreshment Break
1515 – 1615 Post-launch – support, server hosting, redundancy, security etc.

Launch – promotion, analysis, on-going development and improvement etc.

1615 Close

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> WHO WILL LEAD THE TRAINING SEMINAR?

The ‘Website Commissioning & Development’ Seminar will be led by Matthew D’Arcy, Managing Director of OMTAC Ltd*, with Luke Hay, Google Analytics and UX specialist.

Matthew and Luke have worked in a number of industry sectors, from Website Development to Online Marketing and eCommerce, from Recruitment to Hospitality and Event Management, from Retail to Consultancy Services, from FMCG to Brand Development and Distribution, from Alumni Membership services to Education Marketing.

OMTAC Matthew Portrait PhotographMatthew’s involvement with Education Marketing, PR & Admissions stretches back over 15 years and Alumni Relations for over 20 years, having participated in and led School and University alumni committees etc, and more generally with the Education sector while working at the University of Surrey (UK) as Student Enterprise Manager and at Worth School (UK) as Director of Marketing & Careers.

Matthew first began working with the Internet while working at the University and then when creating the first website for Worth School in 1998. Since then he has been using digital marketing and communications in business in different sectors, from recruitment, retail and travel to FMCG and sports products.

For the last 10 years Matthew has been variously involved in offering training and solutions in the area of digital alumni relations and education marketing/student recruitment, giving talks and presentations for organisations and associations such as the GSA, AMDIS, IDPE etc.

Luke has extensive experience working for various website development agencies and in different roles, most recently specialising in Google Analytics and ‘User Experience’ (UX).

Matthew and Luke will draw on their broad experience of the worlds of Digital Marketing, Social Networking, Professional Networking and the Internet to present a relevant, informative and dynamic course with useful, practical advice, tips and techniques illustrated with examples from research relevant to companies and organisations of all sizes.

(*OMTAC Ltd specialises in providing practical, relevant and inexpensive training and consultancy in digital marketing and communications to the Education, Alumni and Charity sectors and to specific industry sectors.)

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> THE SEMINAR SCHEDULE – LOCATIONS & DATES

The one day seminars on ‘Website Commissioning & Development’ will take place in various locations in the London area and in Brighton UK.

(If you would like to attend a seminar but the dates or location are not convenient, please let us know.)

We have kept the cost of the training seminars as low as possible, we are limiting the number of people attending each seminar to encourage interaction, and we are offering various themes to ensure the seminar is as relevant as possible to the majority of Schools, Colleges and Education organisations.

Alternatively we are happy to offer internet marketing consultancy, 1-to-1 training and strategic planning and customised training in-house for one or more people at a time and location suitable for you, please contact us for more information.

DATE

THEME

LOCATION

VENUE DETAILS/TRAVEL

NEW DATES TBC INTRODUCTION TO DIGITAL EDUCATION MARKETING & ADMISSIONS ONLINE
(For Schools, Colleges, Universities etc.)
Central Manchester, UK
NEW DATES TBC INTRODUCTION TO DIGITAL EDUCATION MARKETING & ADMISSIONS ONLINE
(For Schools, Colleges, Universities etc.)
Central London, UK

(If you would like to attend a seminar but the dates or locations above are not convenient, please let us know.)

> TRAINING VENUE DETAILS:

Detailed information about the training centre venue and joining instructions will be sent at least 1 week before the seminar.

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> BOOK HERE

[Places are currently available on all dates. Multiple bookings are welcome.]

READY TO BOOK? – Please click here if you are ready to book your place(s) by completing the Online Booking Form.

If you are paying by Credit/Debit Card or PayPal please click on this link to open the payment webpage in a new window, then make your payment. Please also remember to complete and submit the Online Booking Form.

If paying by BACS/International Wire Transfer please select the appropriate option on the Online Booking Form.

If you have any difficulty with the booking process please don’t hesitate to email us.

> PRICE

Alumni Relations Online Delegates Ian Lewis 0013 250 219The delegate price for the ‘Website Commissioning & Development’ seminar is generally half that of equivalent courses for the commercial sector and includes:

  • Your place on the ‘Website Commissioning & Development’ training seminar,
  • Refreshments and Lunch,
  • Training materials.

Book now to benefit from an ‘Early Bird’ £50 booking discount on the normal seminar cost, subject to availability and non-transferable. (This offer is currently available but may be withdrawn at any time.)

‘Early Bird’ booking cost per participant:

  • ‘Website Commissioning & Development’ for Schools, Colleges & Universities… ‘Early Bird’ discount – £50 OFF the normal price to attend – cost per delegate: £345 + £69 Vat = £414* per delegate.

(*Approximately €580 Euro or $650 US Dollars, if booking from abroad please note the fee charged to your Credit/Debit Card or to be sent by you by International Wire Transfer is £414 GB Sterling, the currency conversion amount will depend on the currency exchange rate on the day you book.)

Standard pricing (when ‘Early Bird’ discount ends):

  • ‘Website Commissioning & Development’ for Schools, Colleges & Universities cost per delegate: £395 + £79 Vat = £474 per delegate.

READY TO BOOK? – Please click here if you are ready to book your place(s) by completing the Online Booking Form.

If you have any questions or difficulties making your booking please don’t hesitate to email us by clicking here.

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> GET IN TOUCH

We would like to hear from you on any topic, with any question or comment.

Please use our Contact Us page to tell us about any ideas, issues, difficulties or challenges you face.

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