Jennifer Yorke is a founding member of HootSuite’s first international office in London, UK office. She is responsible for the strategic vision and growth of the European account management team, as well as ensuring HootSuite’s European clients leverage HootSuite as a part of their integrated marketing strategy. As a member of a start up within a start up, she can go from a detailed social media tactical planning with a large scale brand, to training new hires on active listening, to ensuring the printer is functioning! Each day is an adventure.
Prior to starting at HootSuite, Jennifer earned her Master of Business, Entrepreneurship, and Technology from the University of Waterloo. After school, she moved to Boston and worked in the start up scene, most recently for HubSpot, where she helped establish the account management team and trained over 200 new employees.
Jennifer has a passion for new business, integrated marketing strategy, and the real world applications of technology. When she’s not on the internet (find her on Twitter @jenniferyorke or LinkedIn) Jennifer is probably with her husband, jogging up a storm or getting animated with friends over some great food.
Jennifer will be speaking at 1130 on ‘Managing your Social Media’ (Please use the main menu above to view the programme relevant to your target age group.)